It's proven very popular, so I thought I'd chime in from time to time with new things I've learned as I've progressed. I hope those of you with membership sites will join in, and we can share lots of great ideas.
This time, it's how I stumbled on a very powerful marketing tool called WP-Wall. It's a sidebar plugin for Wordpress that allows members to post short Twitter-like comments that appear instantly. They also show up on a page within the blog or site where visitors can scroll through all these mini-posts.
I put it on the site originally as a fun extra, thinking that members might like a way to chat with one another while surfing through the site. However, it's become something far more powerful.
As people discovered the site, they began posting outrageously positive testimonials using the WP-Wall tool. Stuff like "Simply Outstanding. This is the most complete site I have ever seen on the topic of writing for children. This is truly a blessing" and "This site is amazing! Thank you, thank you, thank you for all of your blood, sweat and tears that went into this."
The upshot? When prospective visitors come to the site, they immediately see customer raves that appear to be completely impartial and 3rd party ('cause they are). That's some very powerful social proof -- and I don't even have to ask for the testimonial or permission to use it!
If you have a wordpress blog or membership site, check out WP-Wall at WP Wall - Wordpress Plugins
To see it in action, visit The CBI Clubhouse - a Community for Children's Book Writers and look in the sidebar.
PS: For those who are curious -- each WP-Wall posting is treated by WP as a comment, so you can delete any of them, choose to moderate them or whatever.