How Do You Learn List Building?

26 replies
How did you learn email list building - from a class/coaching program or through trial and error?

If you had it to do all over again, would you do it differently or the same way?

The reason why I ask is because right this moment (according to adwords) there are over 450,000 a month looking for information related exactly to email marketing - and I am curious how they find it, this forum, etc....

What do you think?
#building #email marketing #learn #list #list building
  • Profile picture of the author jasonl70
    I actually learned from reading lame articles at EA.... and it was more than enough to build a profitable business. There ar eproducts out there on it, but there was enough free info out there for me to actually do it.

    There's not that much to it really:

    sign up somewhere like aweber, set up an autoresponder series with some promotional material in it, build a squeeze page, drive traffic to squeeze page, count money The only real work is usually driving traffic.
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    -Jason

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    • Profile picture of the author iSoftware
      Originally Posted by jasonl70 View Post

      I actually learned from reading lame articles at EA.... and it was more than enough to build a profitable business. There ar eproducts out there on it, but there was enough free info out there for me to actually do it.

      There's not that much to it really:

      sign up somewhere like aweber, set up an autoresponder series with some promotional material in it, build a squeeze page, drive traffic to squeeze page, count money The only real work is usually driving traffic.
      Hi Jason,
      Good on you! However, I have to disagree with you about there not being "much to it" and the only real work being traffic.

      Actually, 99% of people's problem when it comes to building list has to do with "the traffic obsession" as I call it.


      If your earnings per subscriber are high enough and your user engagement is high enough, you will be able to afford all the traffic you want.

      In all honesty internet/make money online's version of "list building" and advanced email marketing for other niches are not one and the same thing (IMHO)....

      That's just my opinion though - I'm really curious to see other people's feedback....
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      • Profile picture of the author jasonl70
        Originally Posted by iSoftware View Post

        Hi Jason,
        If your earnings per subscriber are high enough and your user engagement is high enough, you will be able to afford all the traffic you want.
        I never said otherwise

        I have one list of 12,000 that I spent around $15,000 in ppc building over the course of 2 years.. I've made over $50k off that list. And that's being REALLY lazy about it (as in I just used plr for my AR series, and sent a basic promo blast probably once a month).

        For me, in this scenario the key was learning ppc (which I already had some basic experience in).

        I could have probably done better with this example list, but then that would have required more work When ever I got a bug up my rear to do some work, I'd just go start another another list

        lifetime customer value, etc, isn't really specific to email marketing though... I consider it crucial knowledge for business, period - I already had an appreciation for it well before I got involved in email marketing

        So I guess if I were to teach a serious newbie, then yes - they'd certainly need to understand and appreciate their metrics!!

        PS: I used past-tense in this post because I've done ZERO list building for over a year now (I had another pet project going).. but I still send promo's about once a month to my old lists and make several grand a month from them
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        -Jason

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  • Profile picture of the author Fazal Mayar
    I would say you need to read on how it works first and then how you can increase your susbcribers and learn aweber as well. Read a few tutorials look at some vids or webinars and you are ready to go.
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  • Profile picture of the author JerrickYeoh
    If someone provide you the list which is your target market , then no doubt to have a try .
    If no one able to provide the list which is your target market or your target market since to be niche, then you need to build those list by your own.
    Well i not see that is hard to build those list if you have quality content and powerfull call to action . They just happy to join your list.
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  • Profile picture of the author 4Frankie
    Reading a lot of information on building lists.
    Working with Aweber has been great.
    Building your lists and keeping a relationship with people on your lists and provide them with some tips not all trying to sell. Well that is my opinion - I may be wrong. Building lists an ongoing thing.
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  • Profile picture of the author Karan Goel
    Originally Posted by iSoftware View Post

    How did you learn email list building - from a class/coaching program or through trial and error?

    If you had it to do all over again, would you do it differently or the same way?

    The reason why I ask is because right this moment (according to adwords) there are over 450,000 a month looking for information related exactly to email marketing - and I am curious how they find it, this forum, etc....

    What do you think?
    I'll give you a hint. You paid $37 for it.
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  • Profile picture of the author sharoncm
    Build your list, make JV to grow your list even bigger.
    Start writing to them and asked for feedback.
    You will get answers and feedback from your readers.
    After a while you will find your way to your readers and start to promote them your stuff
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  • Profile picture of the author iSoftware
    Originally Posted by precious007;4682719[B

    ]That's the hardest part of any online business, driving
    traffic is vital - that's the salt and pepper[/B]


    If you're not on a budget, then you can start leveraging
    the benefits of article marketing to build your list steadily.
    If you DO have a budget, use PPC and you'll be able to build
    your list much faster.

    There's a lot of information on email list building on this
    forum. browse some of the old threads and you'll get the
    scoopt, email marketing ain't rocket science, you do need
    some great writing skills though.
    This is the biggest problem in IM - the hardest problem is not
    driving traffic.

    The hardest part is creating products/services that convert and that deliver high customer lifetime value.


    How hard is it for a water-seller to "deliver" traffic if he's sitting on the "main road" in the desert?

    You would agree, it's so easy a kid can do it!

    When you create offers that convert better than anyone else you'llhave the budget to pay more for affiliates and traffic than anyone else.


    Can you get 10 people to a website?

    As you well know, even the laziest "newbie" can do this....

    If you have a product that converts at 10% with a $100 pricepoint, you'll be dong $100/day ( a benchmark for many beginners).
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  • Profile picture of the author ColinChia
    Make your way over to the WAR ROOM!

    There is plenty of information for you to delve into there...

    Colin
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  • Profile picture of the author JasonParker
    Start off with the free methods and get to buying traffic to build your list ASAP.
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    • Profile picture of the author JohnMcCabe
      How do you learn list building? By building lists.

      I learned the mechanics from the user manual and the support forum for my chosen solution.

      After that, it was study, try something, see if it worked. Try something else, see if it worked better.
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    • Profile picture of the author newbiedesk
      You do not need all the resources on list building that fly all over the net; what you need is to start doing or what some will call practice. As you go along you'll learn all that is there to learn.
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  • Profile picture of the author AndrewStark
    You need to invest in a paid autoreponsder service such as aweber or equivalent.

    Then you need some hosting and something to give away / sell in return for those precious email addresses. Starting off a free report is good, but if you can get paying customers onto your list that is even better.

    Once you have proven lead magnets that provide value it will become easier for you to do some leverage with the other people in the niche that you've chosen.

    Oh and lastly make sure that you've chosen your niche based on passion and not because you thought it would make you the most money.
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  • Profile picture of the author urangkb
    I learn list building by reading and trial & error. As for autoresponder, I choose trafficwave, a good & cheap fixed price. Arround $17 per month.

    In my early time building my list, I tried free AR that I install on my hosting and when my list reach thousand I got caught by my hosting provider and its gone! I learned from experience and move to trafficwave.

    To get subscribers, besides PPC advertising I think 7 dollar script is a good alternative. I used it to grow my list and I can see my list growing on its own. You should give it a try.
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  • Profile picture of the author NathanBai
    Hey dan Brock has a killer list building technique
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  • Profile picture of the author E. Brian Rose
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  • Profile picture of the author jasonl70
    while iSoftware has brought up some things that certainly can make a difference in ones business (I always preach knowing your metrics), they're not really part of "how did you learn list building", but are really more business related in general.

    I think he might be giving some people the impression that it's more difficult to get started with list building than it really is.

    I stand by comment that the key to it is traffic.

    You either need to learn what's required to pay for it, learn seo, learn how to get others to promote for you, etc..

    I had basic understanding and experience with ppc, but zero with list building or email marketing.

    I was making money within 24 hours of getting started (promoting as an affiliate), and here's what I credit it to:

    a) not afraid of ppc

    b) not getting stuck in analysis paralysis

    c) I didn't have a passion for the niche, so I didn't have a fear of screwing up in it (ie, my ego didn't really get involved).

    d) being happy to get started with "good enough", instead of first trying to get it perfect.

    e) not afraid to spend some money to make money.

    f) I didn't feel the need to "prove I can make at least $1 online", I never questioned that it was "really possible" to make money online, etc.

    I implemented the basics - nothing that wasn't known by everyone in WF, just "old rehashed stuff" (just build a squeeze page to build a list)..... almost all of what i think made me successful from the start was all mental.

    Neither of these things is what most people want to hear though
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    -Jason

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    • Profile picture of the author iSoftware
      Originally Posted by jasonl70 View Post

      I think he might be giving some people the impression that it's more difficult to get started with list building than it really is.

      I stand by comment that the key to it is traffic.

      You either need to learn what's required to pay for it, learn seo, learn how to get others to promote for you, etc..

      I had basic understanding and experience with ppc, but zero with list building or email marketing.

      I was making money within 24 hours of getting started (promoting as an affiliate), and here's what I credit it to:
      Jason,
      A couple of points. First of all you said "I was making money within 24 hours...." So you understood before hand that....

      There aint but 3 good ole ways to increase profits (my controversial post a while ago - http://www.warriorforum.com/main-int...ight=economics)

      I definitely get the sense that you were an experienced business person before you undertook list building (which is often used synonymously with email marketing) and you understood basic business metrics that you just cross-applied to email marketing and sales.

      I wasn't asking the question because I'm a newbie looking for advice (have over 10 years of experience), but rather to understand other warriors.

      As far as it being "hard" - yes I think there is a tendency in the "MMO" industry to let people believe that in 1 week they are going to be able to generate millions for a list - even 10s of thousands - NOT IF YOUR BUSINESS IS RELATIONSHIP-CENTRIC.

      It takes testing, research and time to be in a position where a person is earning say $10, $30, even $100/per subscriber.

      Most MMO'ers focus on the churn and burn strategy for email marketing monetization.


      The reason why I also asked this question is that the conversation that goes on here on WF regarding email marketing is vastly different than among professional email marketing forums.


      I have no doubt that there are plenty of action-oriented newbies who could get there - but no, do I think you can get to the point where you are scoring open rates, ctr's and earnings per subscriber consistently 3,4, 500% higher than industry averages in a "few weeks" (I benchmark everything I do by this -
      DMA Releases 2010 Response Rate Trend Report ).


      You'll notice I don't have any aff. links anywhere, so the conversation is more about understanding (maybe ranting, lol) not about pushing an agenda.


      I just am passionate about CLV, and data-based email marketing and the recent string of "list building riches" hitting the market is not doing anyone any good.



      - Shola

      PS
      Here's an interesting vid
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Alexa Smith View Post

        (iii) By joining a large number of other people's lists in all the niches in which I was interested, trying to learn from their mistakes, and thinking about all the ways I wanted to make mine different.
        There, now that bit is properly highlighted...
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  • Profile picture of the author JimWaller
    The mechanics of list building are dead simple, but the implementation can be a little more tricky especially if you don't have spare cash to work with. IMHO, the big challenges are:
    *Finding the "right" niche
    *creating/finding a good lead magnet
    *creating/finding a good main product
    *creating converting squeeze/ capture pages
    *finding the time to do what you can't outsource

    Almost all of it can be done for free and by yourself, but it takes time. There are loads and heaps of resources out there if you're willing to find them. Here are some examples:
    *google's keywords suggestion tool (for research)
    *listwire (for an autoresponder)
    *weebly (for websites and squeeze pages)
    *any of about 60jillion PLR sites (for products and lead magnets)
    *JV giveaways (for products and lead magnets as well as for potential subscribers)
    *forums (for research, education, and potential subscribers)
    *social media sites (for research, education, and potential subscribers)

    You get the idea, there is a ton of free information out there if you're ready to sift through it all.

    With all of that said, I know I learned a lot by doing, because my first efforts at list building were total cr@p! I'm still not where I need to be, but at times it can be like a "chicken or the egg" situation. Do you spend money to build the list in hopes of making more money? Or, do you focus on organically building the list in hopes of being able to make enough money to build the list further?

    In retrospect, I wish I'd spent some of the money I wasted on products I never used on something more productive. I can certainly tell you a lot about what not to do. LOL

    Jim
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    • Profile picture of the author Alan Ashwood
      I'm still learning!

      Believe it or not, I still have three major sites without opt-ins!

      Yeah, I know, I should know better, and I know it must be a priority.

      Better get on with it. NOW!
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      Now where did I put that pencil?

      Time for a cuppa.
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      • Profile picture of the author PatriciaJ
        I hated the idea and only made feeble attempts for several years. Then after the Panda update although it hasn't affected most of my sites, I realised that relying upon the search engines for traffic wasn't too clever.

        I still needed a kick in the butt so I paid a mentor to coach me last month. I sorta knew most of what he tells me but he's helping me take action. I've now got 3 lists going with 33% opt in rates and I'm actually having fun checking the stats and writing the autoresponder series. Just wish I'd done this sooner.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by iSoftware View Post

    How did you learn email list building
    (i) By building lists - you can't learn it without doing it

    (ii) By reading some War Room information about it

    (iii) By joining a large number of other people's lists in all the niches in which I was interested, trying to learn from their mistakes, and thinking about all the ways I wanted to make mine different

    (iv) By doing various searches in this forum: not for "posts/threads containing specific words" but by identifying Warriors whose information I really trusted to be reliable and factual, and reading through all their previous posts (very time-consuming but perhaps the most valuable way of "learning stuff" that I discovered here).

    Originally Posted by iSoftware View Post

    If you had it to do all over again, would you do it differently or the same way?
    I'd start building lists at an earlier stage - that's all. (Funny how almost everyone who's become successful says that, isn't it? )
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  • Profile picture of the author Nathan2525
    Originally Posted by iSoftware View Post

    How did you learn email list building - from a class/coaching program or through trial and error?

    If you had it to do all over again, would you do it differently or the same way?

    The reason why I ask is because right this moment (according to adwords) there are over 450,000 a month looking for information related exactly to email marketing - and I am curious how they find it, this forum, etc....

    What do you think?
    The best email marketing course I have done is called ARM
    Autoresponder Madness.

    It's well worth the investment. He is an email master.
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