How Do You Learn List Building?

13 years ago

I actually learned from reading lame articles at EA.... and it was more than enough to build a profitable business. There ar eproducts out there on it, but there was enough free info out there for me to actually do it.

There's not that much to it really:

sign up somewhere like aweber, set up an autoresponder series with some promotional material in it, build a squeeze page, drive traffic to squeeze page, count money

The only real work is usually driving traffic.

Thanks
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-Jason

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iSoftware

13 years ago

Originally Posted by jasonl70

I actually learned from reading lame articles at EA.... and it was more than enough to build a profitable business. There ar eproducts out there on it, but there was enough free info out there for me to actually do it.

There's not that much to it really:

sign up somewhere like aweber, set up an autoresponder series with some promotional material in it, build a squeeze page, drive traffic to squeeze page, count money

The only real work is usually driving traffic.

Hi Jason,
Good on you! However, I have to disagree with you about there not being "much to it" and the only real work being traffic.

Actually, 99% of people's problem when it comes to building list has to do with "the traffic obsession" as I call it.

If your earnings per subscriber are high enough and your user engagement is high enough, you will be able to afford all the traffic you want.

In all honesty internet/make money online's version of "list building" and advanced email marketing for other niches are not one and the same thing (IMHO)....

That's just my opinion though - I'm really curious to see other people's feedback....

Thanks
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jasonl70 13 years ago

Originally Posted by iSoftware

Hi Jason,
If your earnings per subscriber are high enough and your user engagement is high enough, you will be able to afford all the traffic you want.

I never said otherwise

I have one list of 12,000 that I spent around $15,000 in ppc building over the course of 2 years.. I've made over $50k off that list. And that's being REALLY lazy about it (as in I just used plr for my AR series, and sent a basic promo blast probably once a month).

For me, in this scenario the key was learning ppc (which I already had some basic experience in).

I could have probably done better with this example list, but then that would have required more work When ever I got a bug up my rear to do some work, I'd just go start another another list

lifetime customer value, etc, isn't really specific to email marketing though... I consider it crucial knowledge for business, period - I already had an appreciation for it well before I got involved in email marketing

So I guess if I were to teach a serious newbie, then yes - they'd certainly need to understand and appreciate their metrics!!

PS: I used past-tense in this post because I've done ZERO list building for over a year now (I had another pet project going).. but I still send promo's about once a month to my old lists and make several grand a month from them
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-Jason
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Fazal Mayar

13 years ago

I would say you need to read on how it works first and then how you can increase your susbcribers and learn aweber as well. Read a few tutorials look at some vids or webinars and you are ready to go.

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JerrickYeoh

13 years ago

If someone provide you the list which is your target market , then no doubt to have a try .
If no one able to provide the list which is your target market or your target market since to be niche, then you need to build those list by your own.
Well i not see that is hard to build those list if you have quality content and powerfull call to action . They just happy to join your list.

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4Frankie

13 years ago

Reading a lot of information on building lists.
Working with Aweber has been great.
Building your lists and keeping a relationship with people on your lists and provide them with some tips not all trying to sell. Well that is my opinion - I may be wrong.

Building lists an ongoing thing.

Thanks

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Karan Goel

13 years ago

Originally Posted by iSoftware

How did you learn email list building - from a class/coaching program or through trial and error?

If you had it to do all over again, would you do it differently or the same way?

The reason why I ask is because right this moment (according to adwords) there are over 450,000 a month looking for information related exactly to email marketing - and I am curious how they find it, this forum, etc....

What do you think?

I'll give you a hint. You paid $37 for it.

Thanks

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sharoncm

13 years ago

Build your list, make JV to grow your list even bigger.
Start writing to them and asked for feedback.
You will get answers and feedback from your readers.
After a while you will find your way to your readers and start to promote them your stuff

Thanks

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iSoftware

13 years ago

Originally Posted by precious007;4682719[B

]That's the hardest part of any online business, driving
traffic is vital - that's the salt and pepper[/B]

If you're not on a budget, then you can start leveraging
the benefits of article marketing to build your list steadily.
If you DO have a budget, use PPC and you'll be able to build
your list much faster.

There's a lot of information on email list building on this
forum. browse some of the old threads and you'll get the
scoopt, email marketing ain't rocket science, you do need
some great writing skills though.

This is the biggest problem in IM - the hardest problem is not
driving traffic.

The hardest part is creating products/services that convert and that deliver high customer lifetime value.

How hard is it for a water-seller to "deliver" traffic if he's sitting on the "main road" in the desert?

You would agree, it's so easy a kid can do it!

When you create offers that convert better than anyone else you'llhave the budget to pay more for affiliates and traffic than anyone else.

Can you get 10 people to a website?

As you well know, even the laziest "newbie" can do this....

If you have a product that converts at 10% with a $100 pricepoint, you'll be dong $100/day ( a benchmark for many beginners).

Thanks

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ColinChia

13 years ago

Make your way over to the WAR ROOM!

There is plenty of information for you to delve into there...

Colin

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JasonParker

13 years ago

Start off with the free methods and get to buying traffic to build your list ASAP.

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JohnMcCabe 13 years ago

How do you learn list building? By building lists.

I learned the mechanics from the user manual and the support forum for my chosen solution.

After that, it was study, try something, see if it worked. Try something else, see if it worked better.
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newbiedesk 13 years ago

You do not need all the resources on list building that fly all over the net; what you need is to start doing or what some will call practice. As you go along you'll learn all that is there to learn.
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AndrewStark

13 years ago

You need to invest in a paid autoreponsder service such as aweber or equivalent.

Then you need some hosting and something to give away / sell in return for those precious email addresses. Starting off a free report is good, but if you can get paying customers onto your list that is even better.

Once you have proven lead magnets that provide value it will become easier for you to do some leverage with the other people in the niche that you've chosen.

Oh and lastly make sure that you've chosen your niche based on passion and not because you thought it would make you the most money.

Thanks

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urangkb

13 years ago

I learn list building by reading and trial & error. As for autoresponder, I choose trafficwave, a good & cheap fixed price. Arround $17 per month.

In my early time building my list, I tried free AR that I install on my hosting and when my list reach thousand I got caught by my hosting provider and its gone! I learned from experience and move to trafficwave.

To get subscribers, besides PPC advertising I think 7 dollar script is a good alternative. I used it to grow my list and I can see my list growing on its own. You should give it a try.

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NathanBai

13 years ago

Hey dan Brock has a killer list building technique

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E. Brian Rose

13 years ago

Here ya go...

Warrior Forum List Building

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jasonl70

13 years ago

while iSoftware has brought up some things that certainly can make a difference in ones business (I always preach knowing your metrics), they're not really part of "how did you learn list building", but are really more business related in general.

I think he might be giving some people the impression that it's more difficult to get started with list building than it really is.

I stand by comment that the key to it is traffic.

You either need to learn what's required to pay for it, learn seo, learn how to get others to promote for you, etc..

I had basic understanding and experience with ppc, but zero with list building or email marketing.

I was making money within 24 hours of getting started (promoting as an affiliate), and here's what I credit it to:

a) not afraid of ppc

b) not getting stuck in analysis paralysis

c) I didn't have a passion for the niche, so I didn't have a fear of screwing up in it (ie, my ego didn't really get involved).

d) being happy to get started with "good enough", instead of first trying to get it perfect.

e) not afraid to spend some money to make money.

f) I didn't feel the need to "prove I can make at least $1 online", I never questioned that it was "really possible" to make money online, etc.

I implemented the basics - nothing that wasn't known by everyone in WF, just "old rehashed stuff" (just build a squeeze page to build a list)..... almost all of what i think made me successful from the start was all mental.

Neither of these things is what most people want to hear though

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-Jason

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iSoftware

13 years ago

Originally Posted by jasonl70

I think he might be giving some people the impression that it's more difficult to get started with list building than it really is.

I stand by comment that the key to it is traffic.

You either need to learn what's required to pay for it, learn seo, learn how to get others to promote for you, etc..

I had basic understanding and experience with ppc, but zero with list building or email marketing.

I was making money within 24 hours of getting started (promoting as an affiliate), and here's what I credit it to:

Jason,
A couple of points. First of all you said "I was making money within 24 hours...." So you understood before hand that....

There aint but 3 good ole ways to increase profits (my controversial post a while ago - http://www.warriorforum.com/main-int...ight=economics)

I definitely get the sense that you were an experienced business person before you undertook list building (which is often used synonymously with email marketing) and you understood basic business metrics that you just cross-applied to email marketing and sales.

I wasn't asking the question because I'm a newbie looking for advice (have over 10 years of experience), but rather to understand other warriors.

As far as it being "hard" - yes I think there is a tendency in the "MMO" industry to let people believe that in 1 week they are going to be able to generate millions for a list - even 10s of thousands - NOT IF YOUR BUSINESS IS RELATIONSHIP-CENTRIC.

It takes testing, research and time to be in a position where a person is earning say $10, $30, even $100/per subscriber.

Most MMO'ers focus on the churn and burn strategy for email marketing monetization.

The reason why I also asked this question is that the conversation that goes on here on WF regarding email marketing is vastly different than among professional email marketing forums.

I have no doubt that there are plenty of action-oriented newbies who could get there - but no, do I think you can get to the point where you are scoring open rates, ctr's and earnings per subscriber consistently 3,4, 500% higher than industry averages in a "few weeks" (I benchmark everything I do by this -
DMA Releases 2010 Response Rate Trend Report ).

You'll notice I don't have any aff. links anywhere, so the conversation is more about understanding (maybe ranting, lol) not about pushing an agenda.

I just am passionate about CLV, and data-based email marketing and the recent string of "list building riches" hitting the market is not doing anyone any good.

- Shola

PS
Here's an interesting vid

The Most Important Part of Any Marketing Campaign...

Thanks
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JohnMcCabe

13 years ago

Originally Posted by Alexa Smith

(iii) By joining a large number of other people's lists in all the niches in which I was interested, trying to learn from their mistakes, and thinking about all the ways I wanted to make mine different.

There, now that bit is properly highlighted...

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JimWaller

13 years ago

The mechanics of list building are dead simple, but the implementation can be a little more tricky especially if you don't have spare cash to work with. IMHO, the big challenges are:
*Finding the "right" niche
*creating/finding a good lead magnet
*creating/finding a good main product
*creating converting squeeze/ capture pages
*finding the time to do what you can't outsource

Almost all of it can be done for free and by yourself, but it takes time. There are loads and heaps of resources out there if you're willing to find them. Here are some examples:
*google's keywords suggestion tool (for research)
*listwire (for an autoresponder)
*weebly (for websites and squeeze pages)
*any of about 60jillion PLR sites (for products and lead magnets)
*JV giveaways (for products and lead magnets as well as for potential subscribers)
*forums (for research, education, and potential subscribers)
*social media sites (for research, education, and potential subscribers)

You get the idea, there is a ton of free information out there if you're ready to sift through it all.

With all of that said, I know I learned a lot by doing, because my first efforts at list building were total cr@p! I'm still not where I need to be, but at times it can be like a "chicken or the egg" situation. Do you spend money to build the list in hopes of making more money? Or, do you focus on organically building the list in hopes of being able to make enough money to build the list further?

In retrospect, I wish I'd spent some of the money I wasted on products I never used on something more productive. I can certainly tell you a lot about what not to do. LOL

Jim

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Alan Ashwood 13 years ago

I'm still learning!

Believe it or not, I still have three major sites without opt-ins!

Yeah, I know, I should know better, and I know it must be a priority.

Better get on with it. NOW!
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Now where did I put that pencil?

Time for a cuppa.
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- PatriciaJ 13 years ago
  
  I hated the idea and only made feeble attempts for several years. Then after the Panda update although it hasn't affected most of my sites, I realised that relying upon the search engines for traffic wasn't too clever.
  
  I still needed a kick in the butt so I paid a mentor to coach me last month. I sorta knew most of what he tells me but he's helping me take action. I've now got 3 lists going with 33% opt in rates and I'm actually having fun checking the stats and writing the autoresponder series. Just wish I'd done this sooner.
  
  Thanks
  
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Alexa Smith

Banned 13 years ago

Originally Posted by iSoftware

How did you learn email list building

(i) By building lists - you can't learn it without doing it

(ii) By reading some War Room information about it

(iii) By joining a large number of other people's lists in all the niches in which I was interested, trying to learn from their mistakes, and thinking about all the ways I wanted to make mine different

(iv) By doing various searches in this forum: not for "posts/threads containing specific words" but by identifying Warriors whose information I really trusted to be reliable and factual, and reading through all their previous posts (very time-consuming but perhaps the most valuable way of "learning stuff" that I discovered here).

Originally Posted by iSoftware

If you had it to do all over again, would you do it differently or the same way?

I'd start building lists at an earlier stage - that's all. (Funny how almost everyone who's become successful says that, isn't it?

)

Thanks

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Nathan2525

13 years ago

Originally Posted by iSoftware

How did you learn email list building - from a class/coaching program or through trial and error?

If you had it to do all over again, would you do it differently or the same way?

The reason why I ask is because right this moment (according to adwords) there are over 450,000 a month looking for information related exactly to email marketing - and I am curious how they find it, this forum, etc....

What do you think?

The best email marketing course I have done is called ARM
Autoresponder Madness.

It's well worth the investment. He is an email master.

Thanks

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How Do You Learn List Building?

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