Anyone Create Sales Letters With WordPress?

68 replies
Hi Guys,

I recently read a couple of posts from a well-known successful PPC Marketer who said that WordPress is the way to go to avoid Google Slaps into the future.

I wonder if anyone has, or knows of any good information about how to create sales letters in WordPress?

I currently use XSitePro 2 but can really see its limitations and want to make the switch.

All help will be really appreciated!

Best Wishes,
Kenneth
#create #letters #sales #wordpress
  • Profile picture of the author Dayne Dylan
    Banned
    I was JUST thinking about this the other day...if using Wordpress as the main, sales page would help with the Google Slap issues.

    Anyone know if this is the case?
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    • Profile picture of the author Kenneth L
      Originally Posted by Dayne Dylan View Post

      I was JUST thinking about this the other day...if using Wordpress as the main, sales page would help with the Google Slap issues.

      Anyone know if this is the case?
      I think it does. Because WordPress is easy to SEO it makes getting a great quality score easy.

      It's creating the sales letter with WordPress which seems difficult with it being a Blogging Platform.
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    • Profile picture of the author Kenneth L
      Originally Posted by Steve Porcaro View Post

      Semiologic Pro already has a sales page template built in the "Page" function as a page. All you have to do it select it, when building it.

      You can also make this yourself just building an html page and then making it a php file.

      If you would like to the Semiologic sales page it is here:
      Best Blogging Software

      That is using what I described above.
      Thanks Steve. That's great information.

      The one thing I notice about the template they have there is it seems slightly off-center in its alignment. Hopefully that can be sorted.

      For $295 it seems like a good deal.
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  • Profile picture of the author Chris Thompson
    My sales page and entire site, for that matter, is done in wordpress. I have no idea if it helps me with Google or not. But it was easy to setup, so I'm a Wordpress fan.
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    • Profile picture of the author Nato Guajardo
      Originally Posted by Chris Thompson View Post

      My sales page and entire site, for that matter, is done in wordpress. I have no idea if it helps me with Google or not. But it was easy to setup, so I'm a Wordpress fan.
      Chris, I really like your site. I would like to convert all of my sales pages into wordpress with blogs.
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      • Profile picture of the author Chris Thompson
        I can't remember the theme name, but it really doesn't matter at all. All you need to do is:

        1) create a page template with a section separate div for the header (which includes menu if you like) and another div for the content. Then a footer div at bottom. The template calls up header.php and footer.php (you can see this by looking at the default template).

        2) Modify the CSS to suit your needs. Colors, font sizes, etc. This is pretty easy to do.

        So you can honestly use ANY theme to do this. The theme I used was a total bare bones theme.

        Just hire someone to do it. There is a free theme called "Flexibility" that I've heard is very flexible
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        • Profile picture of the author GlynisG
          Originally Posted by Chris Thompson View Post

          I can't remember the theme name, but it really doesn't matter at all. All you need to do is:

          1) create a page template with a section separate div for the header (which includes menu if you like) and another div for the content. Then a footer div at bottom. The template calls up header.php and footer.php (you can see this by looking at the default template).

          2) Modify the CSS to suit your needs. Colors, font sizes, etc. This is pretty easy to do.

          So you can honestly use ANY theme to do this. The theme I used was a total bare bones theme.

          Just hire someone to do it. There is a free theme called "Flexibility" that I've heard is very flexible
          Yes, I am a fan of the Flexibility theme
          You can do a lot with it.
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  • Profile picture of the author Nato Guajardo
    I am thinking of changing all of my sales letters to wordpress. Just trying to find some good themes to use.
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  • Profile picture of the author Leanne King
    yep I use WP for everything - sales letters, membership sites, blogs, static sites you name it. It's versatile and easy to use. If you check the WSO section a young warrior was giving away his WP sales letter theme that he created.

    All the best
    Leanne
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    • Profile picture of the author Nato Guajardo
      Originally Posted by Leanne King View Post

      yep I use WP for everything - sales letters, membership sites, blogs, static sites you name it. It's versatile and easy to use. If you check the WSO section a young warrior was giving away his WP sales letter theme that he created.

      All the best
      Leanne
      Leanne, does your WSO teach you how to create sites like this? I am very interested in implementing this.
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    • Profile picture of the author Dayne Dylan
      Banned
      Originally Posted by Leanne King View Post

      yep I use WP for everything - sales letters, membership sites, blogs, static sites you name it. It's versatile and easy to use. If you check the WSO section a young warrior was giving away his WP sales letter theme that he created.

      All the best
      Leanne
      Do you have a link to that offer for that theme?
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  • Profile picture of the author johnmiley
    WP offers a lot of versatility. The Semiologic WP is turbo-charged, but also costs a bit of cash, if that is an issue for you...you can do WP for zero investment and still get many of its benefits.

    WP sites and their 'kind' seem to be preferred by search engines (esp. Google) so try it and see. I am putting WP sites against my static HTML sites...and WP is whipping a** every time.

    -John
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    • Profile picture of the author absbica
      Originally Posted by johnmiley View Post

      WP offers a lot of versatility. The Semiologic WP is turbo-charged, but also costs a bit of cash, if that is an issue for you...you can do WP for zero investment and still get many of its benefits.

      WP sites and their 'kind' seem to be preferred by search engines (esp. Google) so try it and see. I am putting WP sites against my static HTML sites...and WP is whipping a** every time.

      -John
      I don't understand why people think WP gets preferred in Google?

      So are you saying Google finds something in the source code that is related to wordpress (maybe some meta data, etc....) and then gives that site a few thumbs up?

      WP just makes getting a site up and running easy, along with being able to modify the permalink, creates the environment to be search engine friendly...but the mere fact one is using the WordPress software should NOT matter at all to a search engine.
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      • Profile picture of the author PhilG
        I strongly encourage all Warriors to support other Warriors. Some of the links and services offered above are excellent and should be fully explored.

        Here is a link to some additional sales page themes...

        Two More Sales Page Free WordPress Themes Released at IMWB :: Cory Miller | Entrepreneurship, Marketing and WordPress

        The new themes include (information taken from above page):

        * Three sales page templates - so you can create tons of sales pages easily in WordPress
        * Customizable graphical header - the download includes the Photoshop files to change and upload to your site
        * Widget ready sidebars - one theme has a right sidebar and the other a left sidebar
        * Search engine optimized -- each theme is tweaked for the best result.

        I hope this helps.
        Phil G
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      • Profile picture of the author Aaarrrggghhh
        Originally Posted by absbica View Post

        I don't understand why people think WP gets preferred in Google?

        So are you saying Google finds something in the source code that is related to wordpress (maybe some meta data, etc....) and then gives that site a few thumbs up?

        WP just makes getting a site up and running easy, along with being able to modify the permalink, creates the environment to be search engine friendly...but the mere fact one is using the WordPress software should NOT matter at all to a search engine.
        Not sure what it is Google finds but I do know it does make a difference. I have had several clients who are heavy into doing PPC and their quality scores on their landing pages were terrible...until we attached a WordPress blog on it...even without any additional content on the site and only an about me, contact and privacy policy, their quality score was all good...go figure! Aaarrrggghhh...Google :rolleyes:
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  • Profile picture of the author gcjmarkets
    Try the Flexibility Theme you can do whatever you want with the theme and you don't need to know any html,php,css, or anything and the best part is it's free

    I am working on my new blog now you can check it out at The Marketing Crusher I just set it up and added a little content
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    • Profile picture of the author Jonathan Heusman
      If you ask me, Wordpress is really the catch all. For the amount of effort to learn to use Wordpress effectively vs. learning an html editing program like dreamweaver or frontpage, I would say Wordpress is the way to go.

      Not only is Wordpress SEO friendly and very customizable but once you set it up a couple of times, it becomes very simple in the future. To answer the question at hand, Wordpress can definitely be used as a salespage with the proper modifications. Learning those modifications and techniques is really not so hard and there are a lot of great courses out there that will teach you quickly and effectively. You just gotta DO it.

      Jon
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  • Profile picture of the author TheRealDomainer
    My Dear Ken,

    Yes you can use Wp. I use Flex also and its really flexible and it converts.
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  • Profile picture of the author Leanne King
    @nato - my book - turn your WordPress Into A Money Press does - see the Table of Contents for it.

    All the best
    Leanne
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  • Profile picture of the author Quentin
    I do most of my sales sites using wordpress now. If you want to see some here they are and if you need help let me know.

    MP3 Sound Stream

    http://www.mp3soundstream.com

    MIS Prompt

    http://msiprompt.com/

    Hi Fi Audio Stream

    http://hifiaudiostream.com/

    Q
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  • Profile picture of the author perfecthomebuz
    Thanks man, you speak my mind.

    Taiwo
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  • Profile picture of the author Richelo Killian
    I did a whole video series on this. Specifically how to use WordPress as a sales page.

    I sold it as a WSO a while back. I don't want to be seen as promoting in here, so, if you are interested, PM me, and I'll send you the link.
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    Kind Regards
    Richelo Killian
    Imnica Mail - Email Marketing Service - Tired of being ripped off by your AutoResponder?

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    • Profile picture of the author Gail Taitoko
      Originally Posted by Richelo Killian View Post

      I did a whole video series on this. Specifically how to use WordPress as a sales page.

      I sold it as a WSO a while back. I don't want to be seen as promoting in here, so, if you are interested, PM me, and I'll send you the link.
      Hi Richelo. I'd be dead keen to check out your videos. How much mate? I'm wanting to utilise my WordPress blog to create a sales page and a thank-you page as per Clickbank's requirement in order to sell my ebook. I'm a real newbie so are the videos real simplistic in content? Cheers.
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  • Profile picture of the author Keith Ngu
    I just tried to figure out how to use wordpress to create salespage yesterday and stumpled upon WordPress › [GWA] SalesPage WordPress Plugins

    Or you can look into page 702 of Leanne's Turn Your Wordpress into moneypress. If you guy are doing anything with wordpress, should really buy her book.
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  • Profile picture of the author Kenneth L
    Thanks to everyone for the fantastic replies.

    It's great the way the Warrior Forum comes out in force whenever people have a question needing answered!
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    • Profile picture of the author koolphoto
      If you know a little css you can make a sales letter with Wordpress. I either create my own or use a very minimal looking free theme and then customize it. You can check out one of my sales letters created in Wordpress in my sig (Wordpress User Guide link).

      You can make Wordpress look like any type of static site if you know some css. I find it very easy to customize Wordpress themes and any one can do it if you apply yourself a little by reading a good css book.
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      My name is Ken Katz and I am a Web Designer and Photographer. My motto: "If you really want to do something, you'll find a way. If you don't, you'll find an excuse." -Jim Rohn

      Celebrity Portrait Photgapher - My Photography Portfolio.

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  • Profile picture of the author knmrwarrior
    I also use Wordpress as a CMS for many of my sites.

    I use the "blog" posts for regular article updates, "page" posts for static pages.

    Sometimes for ultimate flexibility, I will create my own sales page, OTO etc using Dreamweaver or Coda and upload them to the same directory as my Wordpress, being very careful to use unique file names. I then link to that page as usual.

    eg http://www.mydomain.com/sales-page.html

    Just because you're using wordpress, it doesn't mean you can't have custom-designed pages that were created outside of wordpress side by side in the same directory.

    Der
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    • Profile picture of the author dmag1
      Originally Posted by knmrwarrior View Post

      I also use Wordpress as a CMS for many of my sites.

      I use the "blog" posts for regular article updates, "page" posts for static pages.

      Sometimes for ultimate flexibility, I will create my own sales page, OTO etc using Dreamweaver or Coda and upload them to the same directory as my Wordpress, being very careful to use unique file names. I then link to that page as usual.

      Just because you're using wordpress, it doesn't mean you can't have custom-designed pages that were created outside of wordpress side by side in the same directory.

      Der

      The trick is to make them look professional, and that takes design skills.
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  • Profile picture of the author Audrey Harvey
    The theme that was on offer in WSO some time ago is Elegantio Squeeze Pages Made Easy : Elegantio V1 - I use it and it's awesome. It's currently free to use but for $5 you help feed a uni student and can then use your own footer. The designer is currently close to releasing version 2, no idea how that will be priced. However, if you purchase V1 now, you get free upgrades for life.

    If you chip in $5 you'll also get a pdf with his suggested plugins - one of them is the one to keep selected pages off your navigation menu. I have my sales page, then my opt in confirmation and thank you pages set up, and the latter two don't show up on my page navigation. HTML and I don't get on well, so I just love how easy it is to do that with this theme.

    I'm not an affiliate, and that's not an affiliate link, I'm just a happy client.

    Audrey
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  • Profile picture of the author tony1kenobi
    its easy for any developer or wordpress hacker to make wordpress sales pages

    I personally believe that there is no such thing as a google slap - so I don't think that a wordpress sales page will be any better than a normal html/css sales page.

    That said Wordpress is brilliant as a blogging or website platform
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    • Profile picture of the author Dayne Dylan
      Banned
      Originally Posted by tony1kenobi View Post

      its easy for any developer or wordpress hacker to make wordpress sales pages

      I personally believe that there is no such thing as a google slap - so I don't think that a wordpress sales page will be any better than a normal html/css sales page.

      That said Wordpress is brilliant as a blogging or website platform
      Obviously, you have not been "slapped" by Google, but it certainly exists. I do know that Google likes Wordpress in the SE's.
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    • Profile picture of the author Thomas
      Originally Posted by absbica View Post

      I don't understand why people think WP gets preferred in Google?

      ... but the mere fact one is using the WordPress software should NOT matter at all to a search engine.
      Originally Posted by tony1kenobi View Post

      ... I don't think that a wordpress sales page will be any better than a normal html/css sales page.
      I was thinking this too.

      Wordpress might be idiot-proof and have lots of great plug-ins but how does the mere fact that you are using that particular software translate into an SEO benefit?

      Even a basic html page, written by hand in Notepad, can be made SEO-friendly, so what's the advantage with Wordpress? That's NOT a rhetorical question; I'm actually very curious to know if there is some hidden advantage in the software itself. I don't know what it is and, if I'm honest, I think that people are actually confusing 'easy-to-use' with 'good-for-SEO' (but please correct me if that isn't the case).

      Tommy.
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  • Profile picture of the author NealAshley
    Try www.Elegantio.com; the young warrior has just released version two and it looks sweet; i personally think it is worth $17 (he has a WSO out there for this price;

    There is also one called WP Easy SalesLetter Neither of these are aff links just providing the info that others may find useful.

    Thanks,
    Neal
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    • Profile picture of the author dmag1
      Yeah, Elegantia looks great.
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      • Profile picture of the author dmag1
        Something else. The Elegantia designer will even build a mini-site as part of the deal, if you add $50. Awesome.
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  • Profile picture of the author dmag1
    Anyone know if Leanne King's Wordpress book is on sale with a coupon anywhere here? I haven't seen anything, but I'm sure I saw someone mention it?

    Thanks
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  • Profile picture of the author BrianMcLeod
    Kenneth,

    Check out FlexSqueeze.

    Flexibility Theme for WordPress

    I LOVE Ryan's design sensibility and have been using his theme Flexibility for quite some time very happily. FlexSqueeze is like a whole new level of bad-ass on top.

    Best,

    Brian
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  • Profile picture of the author grover69
    Oh man, just watched the video for FlexSqueeze. This is exactly what I was wanting out of a theme. An easy way to add a single squeeze page to a Wordpress blog and still have an easy way to add articles. Time to purchase this puppy!
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  • Profile picture of the author currypuff
    I am in the process of creating a sales letter in wordpress. Where I am stuck is how to add the graphics like the signature and an author photo and making in non clickable in wordpress. How can I do this?

    Thanks.

    Marge
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    • Profile picture of the author currypuff
      Thanks for the great resources in this thread. I was just in the process of building my first sales page with wordpress but I am stuck with how to add a script or find a plugin which will just show the current date.

      Does anyone know of such a plugin or how I can do that?

      Thanks.

      Marge
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      • Profile picture of the author Kent F
        Has anyone here used WP PPC Theme? Thanks all!
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  • Profile picture of the author ianternet
    use wordpress for everthing from affilaite landing pages to sales pages to squeeze pages. it is the most versatile system and so many plugins to use
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    • Profile picture of the author ladyjane
      I use WordPress for everything, but had never tried to make a real sales page out of it until tonight. I found a few pretty good free themes for making sales pages, and I think my final result with it came out looking pretty good. You'd never even know it wasn't a static HTML page!

      If anyone wants to see it to use as an example of what can be done with WordPress, let me know and I'll send you the link.
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      • Profile picture of the author borischileno
        what is the difference between wp easy sales letter and the the wso ppc theme ?

        I am now convinced the wordpress route is the way to go, I never knew about a google slap especially if you're not a good copywriter am sure it is best to go the wp route unless you have few hundreds to spend on hiring a copywriter.

        cheers,

        boris
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  • Profile picture of the author GeorgR.
    Originally Posted by Kenneth Rearden View Post

    Hi Guys,

    I recently read a couple of posts from a well-known successful PPC Marketer who said that WordPress is the way to go to avoid Google Slaps into the future.

    I wonder if anyone has, or knows of any good information about how to create sales letters in WordPress?

    I currently use XSitePro 2 but can really see its limitations and want to make the switch.

    All help will be really appreciated!

    Best Wishes,
    Kenneth
    its what i do. For the special pages which i use as PPC landers or sales letters i usually modify the themes so that the PAGES dont show "blog typical" side bars like "recent posts", "categories" and similar.

    I also usually set up static pages for "contact us", "privacy policy" and so forth. Works pretty well. That way, you can have a blog (even a autoblog which automatically gets content)...and sub-pages which look like sales pages and PPC landing pages.
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  • Profile picture of the author Jason Keith
    what is the difference between wp easy sales letter and the the wso ppc theme ?
    WP Easy Sales Letter has an options page under the theme menu to select the sales page style you want and enter all your sales page info (e.g. sales links, images, etc.).

    The WP PPC theme is a nice looking one-column sales page theme that you use like any other theme.
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  • Profile picture of the author riverchase
    It's time for a CSS-enlightened warrior to come up with a WSO about how to turn any WP into a Sales-page!
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  • Profile picture of the author rickd01
    Hi,

    I am currently working on a project that will launch soon that you might be interested in.

    It is called Sales Page Masters, it is a membership for sales page templates for WordPress.

    It will be launching soon. If interested, look it up.
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    • Profile picture of the author benz1
      With every man and his dog these days creating (and selling) their own WP templates with Artisteer (affiliate link in sig), it's easy to create your own sales templates.

      For example, this one - www.benz1.com/sales_letter_theme_screenshot.jpg literally took me 5 mins to create. You're welcome to download it from www.benz1.com/WPsalesletter.zip. As with any other WP template just upload it to your wp-content/themes folder and activate in Appearance > themes. You can change font/size/colors, etc, in the style sheet.

      Benz1
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      • Profile picture of the author AdamLCasey
        We have just released a free wordpress sales letter and squeeze page theme. For information product marketers you can pretty much create a full minisite with it.
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  • Profile picture of the author Kai Druhl
    Wordpress, and any blog for that matter, has a huge problem with Google. They expect a blog to be updated regularly, or they will dump it. Yes, you can get ranked high very quickly, but unless you update every week, you will get slapped big time after a while. I have seen a well known site convert to blog, and go from number 5 to number 85, after they had not updated for several months.
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  • Profile picture of the author Rat Race Winner
    Banned
    [DELETED]
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    • Profile picture of the author billspaced
      Awesome, checking it out!

      Originally Posted by Rat Race Winner View Post

      Hi. Yes I have..

      Copy and paste this into your browser..

      generate-income.net
      (I cant link yet due to being a Warrior newbie!)

      Click on the links on the footer to download the free wordpress squeeze page called 'Baby Blue'
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      Bill Davis
      Chief Marketing Officer, SoMoLo Marketing

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  • Profile picture of the author TimScott
    Hey guys,

    There are so many options here as far as wordpress sales letter themes, but I have a problem I can't figure out. Basically I want to turn just two of my blog pages into sales letters, and have the rest of the blog be a regular blog. so for ex:

    Landing page ---> Thank you page ---> to regular blog.

    The problem I'm finding with these sales letter themes is that they turn every post and page into it's own sales page, how would I go about just making two of my pages sale pages, and still have the regular blog?

    Also, is there a plugin that allows you to use different fonts, and sizing when your writing posts or pages?
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    • Profile picture of the author rajhu
      Originally Posted by TimScott View Post

      Hey guys,

      There are so many options here as far as wordpress sales letter themes, but I have a problem I can't figure out. Basically I want to turn just two of my blog pages into sales letters, and have the rest of the blog be a regular blog. so for ex:

      Landing page ---> Thank you page ---> to regular blog.

      The problem I'm finding with these sales letter themes is that they turn every post and page into it's own sales page, how would I go about just making two of my pages sale pages, and still have the regular blog?

      Also, is there a plugin that allows you to use different fonts, and sizing when your writing posts or pages?
      I just found out about this site tonight which can keep your original blog theme but add all sorts of sales letters and squeeze pages to your blog. They have a plugin version or a whole theme version. So you don't even need to change the theme of the blog if you use the plugin.

      Good for people who want to use Thesis or some other theme for most of their blog and have the ability to create sales letters and squeeze pages on individual blog posts or pages.

      http://creationspire.com/wpspire/

      Roger Haeske
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  • Profile picture of the author 1040
    Hi Ken, I don't know about the slap, But I do know google LOVES word press.
    Let us know if you try it and how it works out.
    Brooks
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  • Profile picture of the author ZhaoAnXin
    I usually make all of my sales pages with wordpress.

    The problem is, the CSS is different a lot of times and if you're copying and pasting stuff sometimes the formatting gets really janky and it takes a lot of effort to sort it out.

    Anyway since I can't sleep tonight I'll do a fast explanation of how I set them up.

    1. Register keyword rich domains and set up wordpress
    2. Set the sales page as the homepage
    3. Turn off any indications of posts (in the sidebar, or a posts page)
    4. Set up 1 blogroll link with the main keyword I'm trying to target for sales page, linking to the sales page
    4. Set up an exit pop offering something of value related to the product to get people into the autoresponder
    5. Set up the biggest possible ping list
    5. Set up a bookmarking plugin (I use one for onlywire) to automatically bookmark every post
    6. Run through my favorite autoblog plugins to generate 5-10 unique posts every day and schedule it out for at least 3 months (pulling from youtube, yahoo answers and amazon - NOT individual normal peoples blogs)

    The net effect is that the pings and the bookmarking get thousands of keyword rich pages indexed, each with a blogroll link using the anchor text of my main keyword leading back to the sales page.

    If the user goes to the homepage they see the sales offer. If they exit from the blog post they get the exit pop.

    Sales page ranks high for the given keyword. User never sees unrelated content unless they come in through a search or do a site: query.

    List gets big. People get cycled back to the sales page. Stuff gets sold.

    Caveat: I don't do this on domains I'm nervous about getting de-indexed. If I have the .com I'll do this on .org/net/info, etc. with the blogroll link leading to the .com salespage.
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  • Profile picture of the author Wordpress Pro
    On the SEO side of things, one plug-in I swear by is Greg's High Performance SEO plug-in.

    If your site is content rich, as most long-form sales letters are, you can expect to start receiving search engine traffic in two days.

    If you're a split tester, there are two tools you should have at your disposal:

    1. Free SEO Analysis Search Engine Optimization Tool - SEO Workers This site will show you exactly how search engine spiders see your site and give you free quality scores.

    2. WP Sales Letter (DM me for links) With this guide, you'll be able to use Wordpress to build pro-quality sales letter sites in 15 minutes & create clone sites in 5 minutes to speed up your split-testing efforts.
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    • Profile picture of the author Starbane
      A lot of good information in here and I wont pretend to be an expert.
      I created a simple WordPress page to poll people about a digital product I'm creating. Google slapped, they stated I was violating their exaggerated get-rich-quick scheme policy. This in spite of the fact that I never mantioned anything about sales, prices, effort (or lack thereof), or outcome. Got it lifted, apparently by adding a disclaimer, stating that none of the things I hadn't mentioned should be taken seriously... go figure.
      Anyway, this might be taken as an indicator that WordPress is not a Google protection.
      I do believe though that having your site hosted by a pay for service web-host is a good start. (although, again, not in my case).
      I believe Google doesn't use meta tags in its algorithms any more but a squeeze page / sales letter has the option for adding some meta keywords and content that the search engines like.
      Perhaps one of the guru's here might like to correct me or expand on the topic?
      Mark
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  • Profile picture of the author hustlinsmoke
    Plenty of Plugins, I use profitstheme but you have alot more out there.
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