Amazon Experts: What Works Better? "Buy Now" or "Read More Reviews"?
What works better for you in terms of driving clicks (and later, sales) to Amazon? A link that says "Buy Now" or one that reads "Read More Review..."?
I've had conflicting advice on this front. Some have said that 'read more' drives more clicks since there is no pressure to actually buy anything. Some say otherwise.
I don't have enough traffic to actually test this out sufficiently, so I ask you guys here: what works better for you?
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