STEP 1: Go to eZineArticles and browse through the expert authors. There are about 130 expert authors with over 1,000 articles to their name. There are about the same number of authors with over 500 articles to their name. These people have huge lists. (1) Click on their extended author bio for a link to their main site. (2) Alternatively, click on the link in their author resource box at the end of one of their articles. Check to see if they give an email address on their site. If not, they will most likely have an opt-in pop-up on their site for a free newsletter or mini-course. Sign up for it. When they begin sending you mailings, save their email address.
STEP 2: Go to Clickbank or a similar platform and visit every one of the top 50 sites in your niche. For example: Marketing & Ads, Health & Fitness, etc. Opt in for their newsletters and collect their email addresses as well.
STEP 3: Create a killer, and I mean an absolute no-holds-barred, eye-popping killer bonus PDF file of about 30-40 pages. Get a killer cover graphic--a box cover for your bonus and slap it on page one with the title to make it look snappy.
INTERLUDE: THE THEORY
Most of these "gurus" mail to their lists 1-4 times a week. The vast, vast majority of these mails are junk and simply contain a plea to... Check this out... with link to a product they promote as an affiliate. People get tired of getting nothing but these junk emails, so they opt-out of the lists, or--simply don't open the emails any longer. The gurus know this.
What you want to do is approach these individuals with an offer to let them have your ebook and offer it as a free gift to their readers. This gives their readers a reason to open their emails and will keep them interested in staying on the list.
STEP 4: If you've got guts and don't mind having 90% of the gurus turn you down or ignore you--try this: Send them an email explaining why it would be good for them to offer your bonus to their readers through a link in their email. Give them a link to use to your bonus PDF file. However, have that link go, not to the download, but to an opt-in page where they must give up their name and email to get your file. If they opt-in, have your auto-responder send them an immediate return email with a link to your file. Most gurus will not do this because you are "stealing" too many of their names using this method. This is not really true, because without giving free gifts to their readers from time to time, subscribers will opt-out of their list because all they get is junk. But don't get discouraged! I have had a number of the biggest Clickbank vendors agree to do this for me. Your list can grow exponentially in very short order.
STEP 5: If you don't have the guts to ask them to include a link in their newsletter to your opt-in page, then try this: Simply ask the guru to upload the file to their site and and include a link to it in their mailing. However, at the end of your PDF file have a link to your site or blog and offer the reader more bonuses at your site. I would again send them to an opt-in page first where they must give up their name an email to get to your site or blog. You still get names, but you won't get as many.
This works! I've had both top Clickbank vendors accept my offers like this as well as top eZineArticle authors who also have huge lists. The only thing is that you must have a killer bonus PDF file to offer.
EXTRA FOR EXPERTS
Milk this technique for even more juice. At the end of your PDF file, tell readers that they can get permission to distribute the ebook to their subscribers or sell it and keep all of the profit--but they must first register to get this right. Tell them you will add them to your free newsletter list as well. This gives you permission to start mailing to them. Have a link to an opt-in page where you collect their names and email addresses. Once they confirm to the registration, send an auto-response stating they now have the right to distribute or sell the product and keep all of the profits. Suggest they use it as an opt-in bonus as well.
This creates a viral effect and within a few weeks you can get a huge influx of opt-ins. Again, the better your bonus, the more names you are going to collect. Do this over and over and over again! From time to time create new bonuses and send them to the people who have registered to be distributors for your previous bonuses.
I'm as serious as a heart attack about this. Organize, stay motivated, keep with it and you'll grow a list to be proud of.