How Much The Multi-Millionaire Internet Marketers Average Per $ale

I guess I'm still not "getting it" but thanks for your reply.

I can't seem to think of any case where you couldn't follow up with another offer.

Look at the example I gave above.

There isn't necessarily an obvious backend product for these types of products, but there is nearly always something else you can tie in.

For example:

Let's say you cure someone's health problem with an ebook proposing a specific diet. There's a good chance these people will have an emotional attachment to this new type of diet and will join a membership site about healthy living and getting the most out of their new life.

Or you solve someone's sweating problem... do you think they might now be ripe for a dating product? Perhaps, it's worth a test

No, you probably won't see awesome conversions with these loosely related backend products... but you only need a few sales of a higher end product to make it profitable.

And remember you can test everything out using affiliate programs until you find the sweet spot offer. Then develop your own product and you're off to the races.

It would depend on what "X" is. Once "X" is resolved, what is the positive side? If it's to get rid of acne, what lies behind that goal? To look better. So you can approach the cured acne sufferer with other items that enhance their look, which can be almost anything. If the acne is stress-related, you can sell them the acne cure as well as a spa treatment or exotic holiday to get away from the rat-race. Once "X" is cured, respond with prevention.

Or, you can suggest they reward/treat themselves for their success and feeling better. Perhaps new shoes, jewelry... something they couldn't use as long as they had "X". For acne, perhaps new anti-allergenic skin care products to disguise any remaining scars - maybe cosmetic laser treatment.

You can do that with practically anything.

In terms of offering a front-end product at low or no cost, this is a tradition that comes right out of the dark ages (well, almost). Waaaay back in the days of the Fuller Brush Men who came a-knockin', housewives were given small 'gifts' for their time. Of course, the gift had in large print the name, Fuller Brush, as a reminder to the prospect. This 'gift', which was often a miniature of a more expensive brush, demonstrated the quality of their products.

They did it because it works, and it will continue to work. People like to 'try before you buy'. Samples and low priced items give them that opportunity.

Sylvia