Today I had a 90 minute consultation with my first billionaire client. A mutual friend of ours introduced him to me because he wanted to "increase our presence on the Internet". It was a very private meeting so I cannot reveal who he is, but I learned some valuable lessons today.
What prompted me to write this post was that this guy is an inventor and a serial entrepreneur and he's a darn good sales person. But when it came to the Internet, the guy knew less than my mother, and my mom just learned how to send e-mail and use Facebook
Despite not knowing much about the Internet or even Internet Marketing, he was one sharp cookie, picking up on concepts really quick. The first 30 minutes was spent with him telling me what his company did, who his customers were, and what his product line was. It was followed by 30 plus minutes of me sharing my ideas about SEO, paid advertising, social media, marketing with content (articles, RSS feeds, videos, etc.), strategic alliances, etc.
These were all topics that are discussed here daily. I know that offline marketing is a huge deal right now and IM consultants are cleaning it up. But during this meeting it occurred to me that if this billionaire needed help with just basic SEO, where to buy paid media, how to use social media, then how many more business people needed help with all this?
Apparently there's a HUGE demand for this. Something most people in this forum know. But here's something else to think about. A lot of business owners of all sizes still don't know about:
* Opt-in forms.
* Moving the free line.
* List building.
* Basic SEO / SEM.
* Content marketing.
* Online advertising.
* Testing conversions.
I made a lot of mental notes during this meeting. This guy was a classic "driver" personality. He was also an "analytical" personality type. I noticed that he made decisions extremely fast. He would ask a few, very pointed, relevant questions, and then he would ask me how he could get from point A to point B as efficiently as possible.
The last 15-20 minutes of the meeting were spent devising a plan with some dates of completion. (Though I do this now with all my projects, I didn't in the beginning, it makes a huge difference on getting things done).
After the meeting I knew why this guy was a financial success, he did not eff around. I noticed immediately when I would explain something to him, not once did he complain or whine, not once did he complain about the obstacles that would keep him and his staff from implementing our ideas. His sole focus was on "how can we get this done?".
I had a lot of takeaways from this meeting, but the two primary ones were:
1). Even billionaires need help in some facet of their business.
2). There's still a huge market for IM consultants. Most business owners know what a website it, but many of them need help on how to market them.
Please share in this thread what insights you may have learned from a client or a customer, I would genuinely like to read them.