Even Billionaires Need Our Help - Lessons That I Learned From My First Billionaire Client

22 replies
Hi Warriors,

Today I had a 90 minute consultation with my first billionaire client. A mutual friend of ours introduced him to me because he wanted to "increase our presence on the Internet". It was a very private meeting so I cannot reveal who he is, but I learned some valuable lessons today.

What prompted me to write this post was that this guy is an inventor and a serial entrepreneur and he's a darn good sales person. But when it came to the Internet, the guy knew less than my mother, and my mom just learned how to send e-mail and use Facebook

Despite not knowing much about the Internet or even Internet Marketing, he was one sharp cookie, picking up on concepts really quick. The first 30 minutes was spent with him telling me what his company did, who his customers were, and what his product line was. It was followed by 30 plus minutes of me sharing my ideas about SEO, paid advertising, social media, marketing with content (articles, RSS feeds, videos, etc.), strategic alliances, etc.

These were all topics that are discussed here daily. I know that offline marketing is a huge deal right now and IM consultants are cleaning it up. But during this meeting it occurred to me that if this billionaire needed help with just basic SEO, where to buy paid media, how to use social media, then how many more business people needed help with all this?

Apparently there's a HUGE demand for this. Something most people in this forum know. But here's something else to think about. A lot of business owners of all sizes still don't know about:

* Opt-in forms.
* Moving the free line.
* List building.
* Basic SEO / SEM.
* Content marketing.
* Online advertising.
* Tracking.
* Testing conversions.

I made a lot of mental notes during this meeting. This guy was a classic "driver" personality. He was also an "analytical" personality type. I noticed that he made decisions extremely fast. He would ask a few, very pointed, relevant questions, and then he would ask me how he could get from point A to point B as efficiently as possible.

The last 15-20 minutes of the meeting were spent devising a plan with some dates of completion. (Though I do this now with all my projects, I didn't in the beginning, it makes a huge difference on getting things done).

After the meeting I knew why this guy was a financial success, he did not eff around. I noticed immediately when I would explain something to him, not once did he complain or whine, not once did he complain about the obstacles that would keep him and his staff from implementing our ideas. His sole focus was on "how can we get this done?".

I had a lot of takeaways from this meeting, but the two primary ones were:

1). Even billionaires need help in some facet of their business.

2). There's still a huge market for IM consultants. Most business owners know what a website it, but many of them need help on how to market them.

Please share in this thread what insights you may have learned from a client or a customer, I would genuinely like to read them.

RoD
#billionaire #billionaires #client #learned #lessons
  • hi rod, what an interesting sharing. What i learn from your sharing is be brave to offer my service to billionaire client LOL. Thanks you got me pumped...
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  • Profile picture of the author JaySaldivar
    It's a surprise sometimes even with successful business people that they don't understand the basics of the optin box and direct marketing. But the thing is that your client is a billionaire for a reason and the reason is obviously because he understands and takes action, instead of seeing obstacles. Thanks for the share, now I understand why there are so few billionaires around, they are willing to listen and take massive action.
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  • Profile picture of the author ColinChia
    Well, it's a different ball game...

    Expands your thinking - what I used to always say was... "Surround yourself with eagles and you'll fly like one" (don't quote me on this tho, I can't remember where I found it - LOL)

    Stay humble and learn what you can from them... because, there is plenty more where that came from and when you get home after the meeting, you feel like its game time now - time to step up your game and ball with the big boyz!

    You may only ever get this opportunity 'once' or 'twice' (if your lucky) and I truly believe everyone has their time... then it all comes down to 'flight' or 'stay and fight' sets the grade between the successes and the failures.

    That's my 2 cents on working Six Figure ClickBank launches...

    Hope this helps,

    Colin
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  • Profile picture of the author Joshua Rigley
    Banned
    What I got from this are a few key concepts behind a billionaire's mindset. Don't take too long thinking about something, just get the essential info, find out how it's done, and do it. Don't complain about how hard it's going to be, just find the best route possible and do it.

    So in other words, consistently taking decisive action seems to be an effective way of becoming rich.
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  • Profile picture of the author Mr Bill
    That sounds like it would have been fun.

    Of course, it's easy to say "how do we get this done" when you have staff and millions to throw around. We also ask the same question but with a little bit tagged on the end that differentiates us from him. We ask, "how can it be done without paying any money" which is a slightly different question.

    Interesting that he wanted your help though. Just goes to show, lots of offline specialists (which many of us are even if we don't know it) can make money by probably just picking up the yellow pages and ringing around and asking if they "would like help with their internet presence". I think the main problem would be that many of us don't have the confidence in our skills to charge anything (more than $9.00) for our time but when you were thrust into the situation you just went into Warrior mode and did the deed.

    There's a lesson here in the OP. Thanks for sharing. You don't want to screw this up (not that you would) so if you need a hand...you know what to do. We're all rooting for ya! Go you good thing as Roy and HG say.
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  • Profile picture of the author tpw
    Thanks for the share.

    Most people I deal with offline also know what a website, Google and Facebook are, but they are at a loss how to use these tools to generate new sales for their businesses.
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  • Profile picture of the author Crystal84
    Hi RoD,

    An intresting story! What i learn from the Billionaire most is even he is rich, he eager to learn shiny-new things. I think that is one of the reasons why he can be successful.
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    • Profile picture of the author DebbieD
      I've met more than one business person that didn't know the difference between paid search and ranking organically. And they had no idea that you can actually "help" yourself get on Google's first page.

      Just goes to show that what most of us know and talk about daily re: online marketing is generally not known to many offline businesspeople.

      I like the way this billionaire makes fast decisions. I tend to over-analyze and I know that it's hurting my business.
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  • Profile picture of the author Andyhenry
    Nice post Rod.

    It's important for people to be reminded that not every potential client out there is looking to get you to do 100 hours of work for $25.

    Some people respect skills and knowledge and will pay good money for the right expertise.
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    nothing to see here.

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  • Profile picture of the author jgant
    Originally Posted by Rod Cortez View Post


    * Opt-in forms.
    * Moving the free line.
    * List building.
    * Content marketing.
    * Online advertising.
    * Tracking.
    * Testing conversions.


    RoD
    Many offline businesses want the SEO / PPC help, but many don't know about these effective marketing techniques. There's plenty of opportunity for IM consultants for sure. If you can tie into results for offline clients, give it a try. I'll be doing this shortly, and rather than get paid $X amount for Y number of blog posts and backlinks each month, you can bet I'll be trying every technique available to bring in business for my clients.
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  • Profile picture of the author John Romaine
    Originally Posted by Rod Cortez View Post

    After the meeting I knew why this guy was a financial success, he did not eff around. I noticed immediately when I would explain something to him, not once did he complain or whine, not once did he complain about the obstacles that would keep him and his staff from implementing our ideas. His sole focus was on "how can we get this done?".
    I love this. Kicks ass.
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    • Profile picture of the author dsouravs
      A post to think about...thumbs up.
      Well Have U heard of Neil Patel? He writes in his blog quicksprout.com that he gets orders worth millions from great brands like Techcrunch and all.
      I guess what type of marketing he does....Obviously he wont be doing twitter and wall postings and ezine article posting....
      Any idea?

      thnx
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  • Profile picture of the author jade69
    Just because he don't know a thing about Internet Marketing, that doesn't mean anything. If someone wants and have a lot of free time for reading he can learn whatever he needs to know.. But it's much more convenient to hire someone who is already an expert.
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    • Profile picture of the author Marc Lindsay
      oohhhh yess.... setting your own deadlines and mastering project management.

      Learning more of this lately an its paying off in spades.

      More free time
      doing less of the "work"
      Projects go out quicker.

      You can get into the habit of not setting your own projects or deadlines, now I make sure there is ALWAYS a deadline to be working towards.

      Aligns teams, provides vision, provides focus.

      Brilliant post, if you get just setting project timelines from this post you have learnt alot.

      Marc
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    • Profile picture of the author Andyhenry
      Originally Posted by jade69 View Post

      If someone wants and have a lot of free time for reading he can learn whatever he needs to know..
      But that's the point - you can't just pick up a few books and become an expert. This is a field where experience and testing make all the difference. That's why there are a lot of people who talk your ass off about website marketing but can't get traffic and sales from their own site.

      Understanding the concepts does not equal being able to get results.

      Hugely successful people understand this and surround themselves with good people that can get results in the areas they need.
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      nothing to see here.

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      • Profile picture of the author Robert Puddy
        Originally Posted by Andyhenry View Post

        But that's the point - you can't just pick up a few books and become an expert. This is a field where experience and testing make all the difference. That's why there are a lot of people who talk your ass off about website marketing but can't get traffic and sales from their own site.

        Understanding the concepts does not equal being able to get results.

        Hugely successful people understand this and surround themselves with good people that can get results in the areas they need.
        This is so true and why the information marketing niche is so misunderstood, buying any home study course is only the first step. Being able to follow instructions isnt a pre requisite for success.

        Being able to take the information rearrange it and adapt it is the pre cursor to success. If you believe any information product will bring success on its own, your expectations are way over the top.

        Entrepeuners have the ability to take a scenario and adapt it, tweak it and run with it. they also know that only 1 in 10 ideas will succeed. And its the ability to see where the bottleneck is and adapt or move on that makes them succeed in the end.

        Billionaires become billionaires by understanding they deal with the big picture and employ smarter people than themselves to do the details
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  • Profile picture of the author GeorgR.
    Not only billionaires.

    Plenty of smaller and medium sized companies who have a website and depend on their sales from their site have not the slightest grasp on the importance of Google rankings/SEO etc.
    My land lord, for example: Beautiful site..but was not ranking for one single keyword on Google...it really shocked me. So i helped him a bit
    That's also why i am saying this is STILL (and will always be) a HUGE market....people (biz owners) need to be educated and it needs to made clear to them that they NEED to spend some money on search engines marketing/SEO.
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  • Profile picture of the author Robert Puddy
    This was the bit that you should take note of, this is a trait all successful people have its what makes them successful

    Originally Posted by Rod Cortez View Post

    I made a lot of mental notes during this meeting. This guy was a classic "driver" personality. He was also an "analytical" personality type. I noticed that he made decisions extremely fast. He would ask a few, very pointed, relevant questions, and then he would ask me how he could get from point A to point B as efficiently as possible.

    RoD
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  • Profile picture of the author Karan Goel
    1). Even billionaires need help in some facet of their business.
    They became, and sustain, as billionaires because of these 'helps'. Right? The staff, operatives, employees are those helps. So yeah, they pretty much need helps always.
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  • Profile picture of the author Andy Fletcher
    Technically not one of my clients, it was actually a client of my girlfriend (who is a graphic designer) that I got talking to. She sells designer brand women's boots that cost in the region of £200-250 a pair.

    1. When asked if she captured customer details she told me she did. When asked how often she contacted them she asked me why should would do that.

    Lesson: Many business owners are single product focused. Even if they have a range of products (many different styles of boosts in this case) they just don't see the value in making additional sales to the same people.

    2. When asked if she used social media at all she replied, "I'm a pretty dull person, I just don't see what I'd write about ... anyway, so the plan in October is to hire out Time Square and erect a giant TeePee. That'll get the attention of the Vogue editor and a **** load of other press."

    Lesson: Most business owners just don't get that people love stuff like that and love to read about it and engage with a brand.
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  • Profile picture of the author Rod Cortez
    I appreciate the feedback everyone. Over the years I've had clients from all walks of life and I learned something from each and everyone one of them. The thing that I've noticed about highly successful people across the board is that.....

    a. They make decisions quickly, after they've asked the most relevant questions.

    b. They know how to cut through the fluff.

    c. They formulate plans quickly.

    d. They always create a deadline for any specific task they come up with.

    e. They are not afraid to take calculated risks.

    f. They don't whine, complain, or worry, they focus that energy on how to overcome obstacles and just getting it done.

    g. They are willing to pay for expertise they don't have.

    As Robert pointed out already is that they focus on the "big picture" and employe smarter people than themselves to get the job done.

    If more of you have lessons / observations you have learned from your own customers or clients, I would love to read them. Thanks.

    RoD
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  • Profile picture of the author Mary Wilhite
    Hey Rod,

    excellent post!

    and Yes, there are a lot of businesses out there needing us.

    We only need to have the courage to come up with an offer and
    market ourselves, then our products and services.
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