Does anybody actually use QR codes?

by Joel

Posted: 14 years ago 15 replies

INTERNET MARKETING

There have been a number of WSO's about QR Codes, but does anyone actually use them?

Here's an article published today on CNN Money/Fortune that discusses a few of the stats and challenges: Does anybody actually use QR codes? - Fortune Tech

Have you found much interest in QR Code use?

Joel

#codes

Scott Henderson 14 years ago

Here in South Korea QR codes are huge. I don't know an actual percentage but I would say that smart phone usage is quickly approaching 50%.

I am launching an offline campaign here targeting woman's university's and considering that their usage is probably pushing 75% it would be foolish not to have a QR code on the ads.

Interesting article, thanks for sharing that
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tpw 14 years ago

While QR Codes offer great potential to those who know how to use them, few people understand the value or the how.
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James Hessler 14 years ago

Being a street performer I have still to actuate my idea of a banner with QR code on it which will take people to an optin video. To subscribe to my web based tv magazine show. Also one for my YouTube FaceBook and twitter account/ channels.

I think QR codes are underused, and represent a great opportunity for lead capture as well as sales.
James
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James Hessler 14 years ago

Being a street performer I have still to actuate my idea of a banner with QR code on it which will take people to an optin video. To subscribe to my web based tv magazine show. Also one for my YouTube FaceBook and twitter account/ channels.

I think QR codes are underused, and represent a great opportunity for lead capture as well as sales.
James
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- SendCards 14 years ago
  
  I think they should be strongly considered for every marketers toolbox. Until they have hit the tipping point they are unique and curiosity will drive their usage, as they pass the tipping point and become more in mainstream their usage will increase but any advantage you had early in their adoption will be diluted. Either way they are here to stay so use them now while they are ramping up...
  
  Cheers!
  
  Chris
  
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Burton Lancaster 14 years ago

I rarely resist scanning a random QR code when I see one. I think they are a great tool. Especially for attracting a specific demographic of tech savvy users.
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- Mark Andrews Banned 14 years ago
  
  They're taking off massively here. And business owners are definitely interested in their potential.
  
  Just the other day in our local newspaper, in the Homes For Sale section, one estate agent was using a QR code for every single property description with no images at all of the properties themselves. Which I think is a major mistake, the QR codes should be complimenting the property photos not replacing them altogether, but there we go. You can lead a horse to water but you can't make him drink it.
  
  They'll live and learn. It's not a replacement, it should be used (in this instance) as a compliment of their existing marketing channels or route/s to market.
  
  Best,
  
  Pete Walker
  
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UMS 14 years ago

I think if anyone is wondering about how effective QR codes can be, then they definitely need to watch this video.

Tesco QR Code Subway Store - YouTube
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- Mark Andrews Banned 14 years ago
  
  Good old Tesco - Every Lidl Helps
  
  Thanks
  
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- Scott Henderson 14 years ago
  
  Originally Posted by UMS
  
  I think if anyone is wondering about how effective QR codes can be, then they definitely need to watch this video.
  
  I have even seen people waiting for the subway here skip getting on the train because they are shopping on these graphics. It is massive here in Korea
  
  Thanks
  
  1 reply
  
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  dtaylor 14 years ago
  
  Originally Posted by Scott Henderson
  
  I have even seen people waiting for the subway here skip getting on the train because they are shopping on these graphics. It is massive here in Korea
  
  Now that is marketing! Very impressive and shows a lot of imagination.
  
  DTaylor
  
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DonMarketer 14 years ago

I read the article on CNN and it just confirms that QR Codes are here to stay. It has great potential but will take some time to catch up with the main stream mobile phone users. It does happen with all new systems or technologies.
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AceOfShirts 14 years ago

I've started to notice a decent increase in traffic to my QR Code Shirts website. More people are discovering them and trying to get information on QR Codes, but I wish more would start buying them.
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- ashimi blessing 14 years ago
  
  QR code becomes very useful,even invaluable when your prospects are tech savvy.But the other way round, it can turn really nasty.
  
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wkathome 14 years ago

QR codes are a great offline tool to use, on banners and business cards. Makes it a lot easier for someone with a cell phone to find you, but i have seen some used on web pages and that's just a down right waste there.
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