I think they should be strongly considered for every marketers toolbox. Until they have hit the tipping point they are unique and curiosity will drive their usage, as they pass the tipping point and become more in mainstream their usage will increase but any advantage you had early in their adoption will be diluted. Either way they are here to stay so use them now while they are ramping up...

Cheers!

Chris

They're taking off massively here. And business owners are definitely interested in their potential.

Just the other day in our local newspaper, in the Homes For Sale section, one estate agent was using a QR code for every single property description with no images at all of the properties themselves. Which I think is a major mistake, the QR codes should be complimenting the property photos not replacing them altogether, but there we go. You can lead a horse to water but you can't make him drink it.

They'll live and learn. It's not a replacement, it should be used (in this instance) as a compliment of their existing marketing channels or route/s to market.

Best,


Pete Walker

Good old Tesco - Every Lidl Helps

I have even seen people waiting for the subway here skip getting on the train because they are shopping on these graphics. It is massive here in Korea

QR code becomes very useful,even invaluable when your prospects are tech savvy.But the other way round, it can turn really nasty.