Strategy for building trust in an ecommerce site...
One of my websites is an ecommerce site that's dedicated to selling specific niche oriented information products, which are produced by my company.
One specific product that this topic is centered on is a product that contains a 22 minute audio, a 30 page e-workbook, and a good printed (physical) book.
The value of the material is pretty solid. The focus for me right now is building 'trust' in my customer's minds. One of the things I'm focusing on is a refund policy (other suggestions welcomed).
So the question here is how you have established your own refund strategy...
1. Unconditional full refund - keep the materials and the physical book?
2. Unconditional full refund - after returning the book in 'as new' condition?
3. A 'sorry sucker - you bought it you own it' mentality
4. Another variation that works for you perhaps?
5. Or perhaps there's another trust-building strategy you use???
Talltom
One specific product that this topic is centered on is a product that contains a 22 minute audio, a 30 page e-workbook, and a good printed (physical) book.
The value of the material is pretty solid. The focus for me right now is building 'trust' in my customer's minds. One of the things I'm focusing on is a refund policy (other suggestions welcomed).
So the question here is how you have established your own refund strategy...
1. Unconditional full refund - keep the materials and the physical book?
2. Unconditional full refund - after returning the book in 'as new' condition?
3. A 'sorry sucker - you bought it you own it' mentality
4. Another variation that works for you perhaps?
5. Or perhaps there's another trust-building strategy you use???
Talltom
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Talltom1 -
Thanks
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