bad news for IM industry - Google says "no" to unnecessary paged results
If they are seriously thinking about it then we are in trouble!!!
"Google says "no" to unnecessary paging
Google announced that they will do everything in their power to make sure search engines users are sent directly to a single page containing the desired content, rather than wade through results that contain the paged version.
Whenever the option is available that provides the entire text, Google will be just to link to it instead to a long line of websites to which most publishers would like to lead the search results. Paging content site owners to help in serving more ads to readers. However, the Google study clearly shows that it is quite intolerable practice from the perspective of Internet users.
True, Google helps publishers to indicate how services are linked together various parts of the article and display them, if they so desire, but also inform that users generally prefer the option that shows all the search results. Exceptions are very large pages, where loading takes a long time, which unnecessarily prolongs the waiting time.
Company of Mountain View has always depended on the speed of delivery of results, so the reports that webmasters can take simple steps to avoid sites like "view-all" in its index (no need to use link rel = "canonical", pointing to the "view-all ", just apply the new attributes rel =" next "and rel =" prev ", so to link to individual pages included in the series).
Certainly, most website owners do not welcome this gesture of open arms, but the comfort of ordinary Google users will increase significantly thanks to him."
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