Giving it away free got me 30 new clients
It has to do with my offline business which is in Manual Therapy. I treat people with pain using various manipulations and stuff bit like a chiropractor. Anyway, it is a very competitive market and hard to get new clients (which I need all the time because I do actually get people well and they stop coming because the pain goes away).
Anyway, for the last 3 months I have doing a gig on monday evenings in the local kung fu school where I treat the coaches, students, staff and anyone else for free (or a tip if they want to tip me -some do, some dont) and I have not made much money.
However, one of the folks I have treated runs a club and employs 30 dancers plus assorted other staff.
He has now booked me to do an assessment of all of his dancers (looking at their injuries, posture etc) and to produce a report and treatment plan for all of them. He is going to open the club to me and bring all the staff in at appointed times and I will spend 15 to 30 mins on each person. He has then promised to pay the first £120 of treatment for each dancer as and when they present him with my receipts. That's nearly £3600 of business he is putting my way out of his own pocket and does not include any extra treatments the dancers book or the referrals they make to their friends and family.
Gotta say it was worth spending a couple hours a week treating folks for nothing at the martial arts academy. Not just for the work either
I actually carried out a marketing plan that paid off big time (for me).
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