Article Marketing Made EASY!

by drmani
18 replies
Article Marketing can really be easy!

Step 1: Decide WHY you're trying article marketing. Broadly,
is it to

A. get more readers to visit your website
B. get more backlinks for SEO benefit
C. both of the above

Step 2: Write your article. For A, you'll want to make it
nice, valuable and interesting for human readers. For B,
you'll want it to be keyword-rich and SEO optimized.

Step 3: Publish the article on a site you control (your own
blog, website or other). More important with A, less with B.

Step 4: Submit the article to directories either 'as is'
(is ok for A) or with slight modifications of the title and
some content like 'intelligent' spinning (matters for B).

Step 5: Have a killer author resource box with a compelling
call to action (critical for A) and with anchor text that is
related to what you're keen on ranking for (vital for B).

Step 6: Monitor results. Track visitors referred by the
article. See if it hits the SERPs. Search snippets to see
if it gets syndicated (Google Alerts can help).

Step 7: Work on maximizing syndication. Proactively contact
those who have used your prior content about re-publishing
more of your work. Make sure those sites that syndicate it
get indexed, and even build backlinks TO them.

This basic approach will give you the best of both worlds.

More human readers directly from your article.

More visitors from search engines as your site ranks higher.

Article marketing can be that easy.

Or you can make it more complex!

All success
Dr.Mani
#article #easy #made #marketing #seo #syndication
  • Profile picture of the author Mark Filsaime
    Please bear with my innocence on this. How does this generate money? Can a website without ads or promotion can generate money? Does traffic equals money based on impression alone? Do we rely on the chance that someone clicks our ads or affiliate links?
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    • Profile picture of the author arttse
      Originally Posted by Mark Filsaime View Post

      Please bear with my innocence on this. How does this generate money? Can a website without ads or promotion can generate money? Does traffic equals money based on impression alone? Do we rely on the chance that someone clicks our ads or affiliate links?
      Via affiliate links, selling ads on your site, selling products/services on your site, get them to subscribe to your newsletter and after you build a relationship with them sell products/services to them directly etc.

      Look at how magazines or newspapers make money. The more readers that visit their site the more money they can make.
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    • Profile picture of the author IceMustang
      Originally Posted by Mark Filsaime View Post

      Please bear with my innocence on this. How does this generate money? Can a website without ads or promotion can generate money? Does traffic equals money based on impression alone? Do we rely on the chance that someone clicks our ads or affiliate links?
      Affiliate marketing, marketing your own products, or running CPC ads such as Adsense. My personal choice is Adsense because, being in the military, if I have to deploy I can set it, forget it, and let my sites make money for me without me having to do anything until I get back.
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    • Profile picture of the author stellaandreapark
      Originally Posted by Mark Filsaime View Post

      Can a website without ads or promotion can generate money?
      Yes, if you have other use of your website that is not just for ads.
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  • Profile picture of the author Mark Filsaime
    Look at how magazines or newspapers make money. The more readers that visit their site the more money they can make.
    True, but what it they don't click or buy anything? Do I still earn from just creating articles? Or am I foolish to think that there's a 100% that it won't attract anyone from producing CPA?

    Moreover, if a syndicated article is poorly written in terms of quality and SEO, can I spin it to be posted on my site? Should I point it to the original article or is it considered new?
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    • Profile picture of the author IceMustang
      Originally Posted by Mark Filsaime View Post

      True, but what it they don't click or buy anything? Do I still earn from just creating articles? Or am I foolish to think that there's a 100% that it won't attract anyone from producing CPA?

      Moreover, if a syndicated article is poorly written in terms of quality and SEO, can I spin it to be posted on my site? Should I point it to the original article or is it considered new?
      No, you will not earn anything without clicks or purchases.

      No, don't post articles that look like $#!+ to your sites. Have better standards than that and your readers will thank you for it.
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    • Profile picture of the author adficere
      Originally Posted by Mark Filsaime View Post

      True, but what it they don't click or buy anything? Do I still earn from just creating articles? Or am I foolish to think that there's a 100% that it won't attract anyone from producing CPA?

      Moreover, if a syndicated article is poorly written in terms of quality and SEO, can I spin it to be posted on my site? Should I point it to the original article or is it considered new?
      Traffic that doesn't click on a CPC ad or make a purchase may not earn you direct revenue, but they can provide indirect revenues. Once you build a site with enough daily traffic you can look into CPM advertisements for passive revenues whereby payment is provided for impressions rather than clicks. Obviously impressions pay a lot less, so you would need some good traffic.

      Additionally, raw traffic boosts your site's overall value when negotiating with potential advertisers directly rather than going through third-party ad suppliers. It also increases a site's value should you wish to flip it down the road. And of course, traffic on a QUALITY site increases word-of-mouth value; people refer friends and family to quality websites all the time, and although the referrer may not have clicked or purchased from you, their recommended visitors may very well do so.

      Traffic is power.

      As for using poorly written syndicated articles, I wouldn't. Unless I'm building a junk site for pure SEO value, I prefer to make sure all my site's content is of value to visitors so that I get free links back to my site as well as referral traffic. SEO gimmicks are great short-term revenue boosts, but build a long-term quality site and you can sit back and collect passive income indefinitely.

      If you see a junk article with some valid points, it's best to integrate those points into an article of your own making.

      Jeffrey
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      • Profile picture of the author arttse
        Good points.

        Also, even if you never monetise your site you can always sell it for a profit. The profit will depend on the traffic ofcourse.

        Some sites (even if they dont make any money) could be worth thousands.


        Originally Posted by adficere View Post

        Traffic that doesn't click on a CPC ad or make a purchase may not earn you direct revenue, but they can provide indirect revenues. Once you build a site with enough daily traffic you can look into CPM advertisements for passive revenues whereby payment is provided for impressions rather than clicks. Obviously impressions pay a lot less, so you would need some good traffic.

        Additionally, raw traffic boosts your site's overall value when negotiating with potential advertisers directly rather than going through third-party ad suppliers. It also increases a site's value should you wish to flip it down the road. And of course, traffic on a QUALITY site increases word-of-mouth value; people refer friends and family to quality websites all the time, and although the referrer may not have clicked or purchased from you, their recommended visitors may very well do so.

        Traffic is power.

        As for using poorly written syndicated articles, I wouldn't. Unless I'm building a junk site for pure SEO value, I prefer to make sure all my site's content is of value to visitors so that I get free links back to my site as well as referral traffic. SEO gimmicks are great short-term revenue boosts, but build a long-term quality site and you can sit back and collect passive income indefinitely.

        If you see a junk article with some valid points, it's best to integrate those points into an article of your own making.

        Jeffrey
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  • Profile picture of the author Mark Filsaime
    No, you will not earn anything without clicks or purchases.
    Got it!

    No, don't post articles that look like $#!+ to your sites. Have better standards than that and your readers will thank you for it.
    Yep, but is it legal for me to edit the article make good quality out of it or match my keywords?
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  • Profile picture of the author Suze Thomas
    Dr Mani this is a good strategy. I have found that if you can get some interested traffic to your site, you can almost always find a way to monetize it. It may take a little testing, but it's usually possible.
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    • Profile picture of the author drmani
      Interesting twist this took, with monetization of article marketing
      becoming a central focus. Strangely enough, not many of the other
      discussions have done this in more detail - almost as if everyone
      *knows* all about THAT! Thanks, Mark, for giving it a refreshing
      twist.

      Article marketing can generate money from:

      a. building your brand
      b. driving you more traffic

      Both matter, though some may aim for one over the other.

      By writing and syndicating top class articles in your chosen niche,
      you could quickly be known as a thought leader, domain expert and
      technical specialist to the point where audiences and prospects seek
      you out to learn more or to work with you.

      By creating content that many people like enough to share with their
      audiences, you'll attract more visitors to your website or resource
      where various options are available to monetize them, as others in
      this thread have pointed out.

      What's great about effective article marketing is that you can get
      BOTH benefits without compromising on either - without too much
      difficulty.

      Way back when I got started, I wrote articles and distributed them
      EVERYWHERE. On forums. Discussion groups. Email lists. Directory
      sites. Free ebooks. Guest posts. And later, when they appeared
      on the scene, on blogs, document sharing sites, social networks
      and other places.

      It ranks among the smartest moves I (accidentally) made - because
      even to this day, I get visitors and fans from articles I've
      created in 1996 or so

      All success
      Dr.Mani
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    • Profile picture of the author drmani
      Originally Posted by Rien View Post

      Great tips Dr.Mani.

      I just got done reading "Turn Words Into Traffic"
      and it sounds like an extremely condensed version
      of their strategies.
      Jim's book came out almost at the exact time I created "Ezine Launch".
      Mine focused on writing ezines, his was about more general article
      writing. Shows which one is more relevant long term - mine has been
      'out of print' for almost 5 years

      All success
      Dr.Mani
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  • Profile picture of the author Mikaedi88
    [DELETED]
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    • Profile picture of the author crh0169
      I have one article under review right now and I was wondering if you could refer me to top sites to try to submit my article to.
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  • Profile picture of the author zype
    Im a bit curious as to how effective an article is if you just spin an article for traffic, quickly post it to 5 directories or something... and do that repeatedly... ahving atleast related content to your offer/website/link... any body with exp on this here?
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    • Profile picture of the author drmani
      Originally Posted by zype View Post

      Im a bit curious as to how effective an article is if you just spin an article for traffic, quickly post it to 5 directories or something... and do that repeatedly... ahving atleast related content to your offer/website/link... any body with exp on this here?
      Considering that this can be done in around 15 minutes a day, the
      simplest way to get the answers you seek is to do it for a week or
      two and see if the results YOU get justify continuing - or not.

      Testing beats asking someone else in issues like this

      All success
      Dr.Mani
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  • Profile picture of the author SarahSalah
    Hi,

    I think Article directory sites such as ezine articles and goarticles are authority sites. When you post an article on these sites then you will also get a couple of backlinks for your website. These backlinks are quality links which are important to any seo campaign.
    On many occasions you will notice that articles placed on directory sites tend to rank much higher in the search engines therefore allowing you very quick exposure.

    Article directory backlinks are also very important in seo as they provide a different backlink theme. What I mean here is the backlink will be coming from an article site as opposed to a bookmark – profile backlink – blog comment etc. A variety of different themed backlinks are very important in the same way that different class c ip backlinks are also important.

    Webmasters browse article directory sites and if they find an on topic quality article then they will syndicate it to their blogs or article sites – This means even more backlinks for your site.

    It helps a lot, and thanks for your helpful thread!
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