Step 1: Decide WHY you're trying article marketing. Broadly,
is it to
A. get more readers to visit your website
B. get more backlinks for SEO benefit
C. both of the above
Step 2: Write your article. For A, you'll want to make it
nice, valuable and interesting for human readers. For B,
you'll want it to be keyword-rich and SEO optimized.
Step 3: Publish the article on a site you control (your own
blog, website or other). More important with A, less with B.
Step 4: Submit the article to directories either 'as is'
(is ok for A) or with slight modifications of the title and
some content like 'intelligent' spinning (matters for B).
Step 5: Have a killer author resource box with a compelling
call to action (critical for A) and with anchor text that is
related to what you're keen on ranking for (vital for B).
Step 6: Monitor results. Track visitors referred by the
article. See if it hits the SERPs. Search snippets to see
if it gets syndicated (Google Alerts can help).
Step 7: Work on maximizing syndication. Proactively contact
those who have used your prior content about re-publishing
more of your work. Make sure those sites that syndicate it
get indexed, and even build backlinks TO them.
This basic approach will give you the best of both worlds.
More human readers directly from your article.
More visitors from search engines as your site ranks higher.
Article marketing can be that easy.
Or you can make it more complex!