How many people on list is enough to launch a product?

16 replies
Hi everyone. Can you tell me what is in your opinion enough people to launch a product. I was thinking about 500. It is going to be small launch priced ate 50$ and i really aim to make around 400$ to break even and buy advertising.

Thank you
#launch #list #people #product
  • Profile picture of the author Benjamin Ehinger
    It really depends on the list. Some lists will respond better than others and these types of lists don't require as many people as lists with a lower response rate. I say, go for it and don't worry about how many people you have on your list.

    Benjamin Ehinger
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  • Profile picture of the author CollegeEducated
    23. Exactly 23.

    Like the above said, it is dependent on your relationship with the list, where it came from, why they subscribed and if you are already providing value that makes them hungry for more.
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  • Profile picture of the author thetrafficguy
    Instead of focusing on "launching" why don't you work on developing the funnel so you can sell to them instead. Create a follow-up system and salespage so you don't have to continuously "launch" your product.

    Don't get overly caught up in launching. Your business model shouldn't be built on launches. There's def a time and place for it, but not for getting your biz moving in most instances.
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    • Profile picture of the author Newman8r
      if it's a high quality buyers list the number will be lower than if it's a freebie seeker list
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  • Profile picture of the author Suthan M
    i think you are aiming too low on your email list #. Have about 3000-4000 first would be better.

    At 500, with assumption:
    10% open rate: 50
    10% click thru: 5 ppl?
    We have barely enough ppl to even talk about conversion rate brother..
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    • Profile picture of the author Benjamin Ehinger
      Originally Posted by CollegeEducated View Post

      23. Exactly 23.

      Like the above said, it is dependent on your relationship with the list, where it came from, why they subscribed and if you are already providing value that makes them hungry for more.
      This is just funny. Made me laugh!

      Originally Posted by Suthan M View Post

      i think you are aiming too low on your email list #. Have about 3000-4000 first would be better.

      At 500, with assumption:
      10% open rate: 50
      10% click thru: 5 ppl?
      We have barely enough ppl to even talk about conversion rate brother..
      It would be better, but you have to start somewhere. 5 sales is better than none and you can always re-launch the product after an update when you have more subscribers.

      Benjamin Ehinger
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      • Profile picture of the author JohnMcCabe
        Benjamin, he didn't even get to sales. His numbers yield 5 people clicking through to the sales page. With luck, maybe one or two sales. With luck.

        Gov, work it backwards.

        You want to make $400 from a $50 product. That's 8 sales. Let's round it up to 10. Makes the arithmetic easier and accounts for processing fees and a refund.

        If your sales page converts at 1%, you need 1,000 people to see your sales page.

        If 10% of the people who open your email click through, you need 10,000 email opens.

        If 10% of the people on your list open your email, you'd need 100,000 on your list to make your goal on a one-shot email.

        Sounds pretty dismal, right? 100,000 people on a list to make $400 net?

        So you work on improving your conversion rate at each step in the process...

        Improve your opens from 10% to 20%, and you only need 50,000 on the list.

        Improve your clickthroughs from 10% to 20%, and you only need 25,000.

        Improve your sales conversion from 1% to 2%, and you need 12,500.

        Improve your sales conversion from 1% to 5%, and you need 5,000.

        Relatively small improvements compounded add up quick.

        And I haven't even touched on emailing multiple times...

        Ok, now let's work on your 500 number.

        @ 20% open, 100 see your email. A 20% CTR, 20 go to your sales page. @5% conversion, 1 buys.

        To meet your goal, you'd need a 50% conversion rate on your sales letter. Not impossible if you get everything else right, but the odds of doing that on a first product launch are pretty slim. Better to add another 0 to your list size goal.
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      • Profile picture of the author Suthan M
        Originally Posted by Benjamin Ehinger View Post

        This is just funny. Made me laugh!



        It would be better, but you have to start somewhere. 5 sales is better than none and you can always re-launch the product after an update when you have more subscribers.

        Benjamin Ehinger
        I am not talking at all about sales conversion just yet..

        With 5, high probability it will just be a big NIL.

        BTW, while i do agree that technically, you can pull a stunt and get some sales with the 500, chances are its a one-off thingy or a miracle stunt. Unless you have a name in the market or something, then its different

        On a random market, with a random crowd, and a being a random guy on the block - you need to have more than 500 people to get a hit.
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        • Profile picture of the author Troy Broussard
          Here's the thing that I think a lot of people are missing. The fact is that you're not likely to have a home run on your first launch no matter what - it's a process. So just "go for it". It's all a learning process at this point.

          The numbers, however, can be way off... If you're good with your engagement with your list you can do quite surprisingly from a small list. That rule of thumb that says you should be able to make $1 per person on your list per month, well, with small lists of 2000 or so we've seen many times that in certain niches. It just totally depends on how well you understand your list and how much they like you.

          On top of that, it really depends on your longer term vision as well. If you focus on recurring products/memberships and larger ticket items that deliver big value (again, this really depends on your niche selection) you can do very well with a small targeted list.

          So, my advice, is "go for it", but understand that this is a "learning process" and that it will take a lot of experimentation over time to really build that rapport and learn how to build the rapport effectively...

          Oh, one last thing you might consider is staring with lower cost products - $7 to $17 or $27 range. The reason being is that at first you just want to get "responses" and then you can begin to build from there. You'll generally double your sales for every 50% reduction in cost (again, very rough formula - but just to give you an idea). So if you dropped it to $17 you might get 2x to 3x more sales, for example... Personally, I would start with smaller $7 products and "train" your list to "trust" you and see the "value" you deliver and then over time you can up the price points.

          Good luck!
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  • Profile picture of the author imsas
    Depends on how targeted the list is.. Did they opt-in to receive your email? Did you rent the list? Did you buy the list?.. Usually a good starting point for a succesful email campaign is around 5,000.. But really depends on how targeted the list is..
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  • Profile picture of the author Fazal Mayar
    You need a targeted list as the clicks will be low to begin with so you need a good and targeted list of a huge amount
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  • Profile picture of the author zype
    build a real relationship from the very start being honest and truly helping people solve the problems they are after solving,, help them get results... the outcomes they are looking for... and all those numbers can be a totally different story.. but it doesnt come without giving.. you gotta GIVE first.. take second.. just listen to LEE mcintyre.. and Eben pagan.
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  • Profile picture of the author Shaun OReilly
    Originally Posted by Government View Post

    Hi everyone. Can you tell me what is in your opinion enough people to launch a product. I was thinking about 500. It is going to be small launch priced ate 50$ and i really aim to make around 400$ to break even and buy advertising.

    Thank you
    A few years ago I did a launch to just 418 subscribers
    and made $3,910.88 (after PayPal fees were paid) within
    5 days for a $77 multi-media product and without utilizing
    affiliates.

    Importantly, I spent 3 months building a strong relationship
    with the list and provided them with useful content in a
    popular subject area.

    So, yes - it's possible.

    The key is to choose your target market well in an area
    that is in high demand. You also need some skill in being
    able to do an effective launch, and write an effective sales
    letter.

    Dedicated to mutual success,

    Shaun
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    .

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  • Profile picture of the author esk
    i did my first launch with a list of 92 people. Now i turned it in an evergreen product. I would not wait. Just do your launch. You can launch it again as often as you wish.

    Just do it and get some money
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  • Profile picture of the author Dwight Anthony
    I think a responsive list with 500 would be definitely doable, but worth borrowing more list traffic from others in the form of offering commissions to those with bigger lists.
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  • Profile picture of the author E. Brian Rose
    >> How many people on list is enough to launch a product?

    1
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    Founder of JVZoo. All around good guy :)

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