Email Marketing Is NOT DEAD!

28 replies
One thing that really ticks me off in our industry is the "Flavor of the Month" gurus that launch new products and they use scare tactics to get you to take action! Some of the more recent ones I have seen tell you that "E-mail marketing is dead!" and Facebook or Twitter or YouTube or LinkedIn or (Insert Favorite Social Media Site Here)...is the only solution!

I saw another one that said "SEO Is Dead!" and it proceeded to promote a Facebook product. Ironically 3 months later this same person released a course on SEO saying it is the only way to get traffic!

Now I understand why they do this because scare tactics tend to work on a lot of people, but the irony of it sickens me. The irony is that email marketing was used to get people to buy into their product on Facebook, Twitter, YouTube, etc. telling you that Email marketing is dead! LOL! Most people don't catch this and they go buy that product to be hit next month with something that says Facebook is changing so you need to focus on LinkedIn now or some other thing!

The point of my rant here is to say that I think social media (Facebook, Twitter, LinkedIn, YouTube, StumbleUpon, Google Plus, etc.) are all excellent ways to get traffic. The thing I want to caution you from doing is relying on them for your only source of traffic!

This is a warning because Google Plus has recently launched so people will be selling you courses on it. The courses themselves aren't bad and I have one in the que myself to make, but just be wary of people telling you that you should focus 100% of your attention on it to get traffic or else your business will be doomed!

Read my quote below which is an excerpt from a blogger that I have a lot of respect for. That proves my point right there that email marketing isn't close to being dead nor will it be going anywhere in the near future!

Further some will argue with me that mobile is going to take away email, but that is a funny argument because nearly every mobile phone out there has a built-in email software program on it! Millions of phone users check email everyday. They may not check from their computer, but they get it on their phones.

If you take anything away from this rant you need a well-rounded marketing approach to your business which includes SEO, Facebook, Twitter, LinkedIn (if applicable), StumbleUpon, GooglePlus, YouTube, Press Releases, Social Bookmarking, Web 2.0 Content Sites, Article Marketing, other backlinking methods, paid search, and of course email marketing!

The email list will arrive for you if you leverage these other methods! Don't put all of your eggs in one basket! Be smart and don't let anyone fool you that the latest craze is the only way to work. The fact is that they all work.

Also, you should still invest in courses on those traffic topics, but buy them with the understanding that you should use them as a piece of an effective online marketing campaign. Not one of those methods will be everything you need to get traffic. Just like paid search slapped people that relied heavily or entirely on it, I a guarantee that Facebook, Twitter, StumbleUpon will make changes as well. They all eventually do!

So just be careful out there!

Let me know your thoughts as I am sure you will!

"E-mail's value. Website Magazine compares the marketing potential of Web sites and social media to the value of e-mailing (Picture Proof of Email's Value).

There are 3.3 billion daily searches on the 463 million Web sites.

Facebook has more than 750 million members worldwide, of which there are 60 million updates daily.

Twitter has 300 million members who tweet 140 million times per day, but more than 50 percent of the accounts aren't active.

Google + has more than 25 million users with 1 billion shares by the users each day.

But e-mail accounts, worldwide, total 2.9 billion - 42 percent of the planet's inhabitants - with 188 billion e-mails sent daily. No wonder the U.S. Postal Service is in trouble.

In other words, e-mail is more promising for mass marketers because it represents the highest volume of traffic in communication.

E-mail marketing is king if it executes by accomplishing three goals: 1. The right message. 2. The right audience. 3. The right time."

Source: Timely for Q4 Sales: Latest Trends in E-mail Marketing
#dead #email #email marketing #facebook #marketing #ticks #twitter
  • Profile picture of the author Rough Outline
    2012 will bring the end of the world, ahhhhhh the rapture etc.

    ATTENTION IS A DRUG TO SOME PEOPLE.
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    • Profile picture of the author countonuspr
      Originally Posted by Rough Outline View Post

      2012 will bring the end of the world, ahhhhhh the rapture etc.

      ATTENTION IS A DRUG TO SOME PEOPLE.
      LOL! It is a drug and I think why they use these methods, plus people keep buying with these methods so they must work! I guess ethics keep myself and most others on here from going to those extremes!
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      Paul Counts, Host of the "Count On Us Internet Profits Radio Show"
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  • Profile picture of the author marcuslim
    Ya, there's no such thing as an 'all size fits all' method that will solve all your traffic issues. But from a marketing point of view, a tactic that promises the next big thing is very irresistible, and it's so easy to get sucked into the latest fad, forgetting that good old-fashioned methods like email marketing have survived this long precisely because they work and still continue to work. Indeed, given a choice between an old-fashioned tried and true method and the new shiny unproven thing, I'd go for the former any time, while keeping a close watch on the latter.
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    • Profile picture of the author Regal Content
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      • Profile picture of the author tpw
        Originally Posted by Regal Content View Post

        So long as email exists I don't think email marketing can die.

        And if email ever ceases to exist, email marketing will be dead for sure. :p
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        Bill Platt, Oklahoma USA, PlattPublishing.com
        Publish Coloring Books for Profit (WSOTD 7-30-2015)
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        • Profile picture of the author Giftys
          Originally Posted by tpw View Post

          And if email ever ceases to exist, email marketing will be dead for sure. :p
          lol, Bill you crack me up.
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          WWJD

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        • Profile picture of the author countonuspr
          That is hysterical Bill!

          Originally Posted by tpw View Post

          And if email ever ceases to exist, email marketing will be dead for sure. :p
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          Paul Counts, Host of the "Count On Us Internet Profits Radio Show"
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  • Profile picture of the author Giftys
    I agree. Email's not going anywhere anytime soon. It's still the best bargain out there in my opinion. We've built an astronomical list (12 years), the open rate continues to decline but it still significantly bumps business with every release.
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    WWJD

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  • Profile picture of the author lesterlim85
    Wise words from Paul.

    Yes I often see these kinds of scare tactics ever so often I got switched off pretty easily. Ever once in a while, there will be something that is gonna be dead. And then suddenly, the next month it will be 'revived" and becomes the best medium that you ever need to use.

    Cheers,
    Lester
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  • Profile picture of the author Will Roarke
    New Telepathic Online Sales Technique Will Make SEO, Facebook, Email Marketing and the Wheel Obsolete (not Twitter)!

    Think Here Now for a Free Step-by-Step Guide ...
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  • Profile picture of the author Mikepetrea
    I love email marketing. I do it every day !
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    Mike, SC

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  • Profile picture of the author usman123
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    • Profile picture of the author countonuspr
      This is some great research you found! You are right on that Facebook, Twitter, Google Plus, LinkedIn, StumbleUpon, etc. all send email updates! People see updates to their social networks via email then they go to those places!

      I love that they found that social marketing seems to be getting more people to use email marketing!

      Originally Posted by usman123 View Post

      In 2009, Nielsen concluded that the growing popularity of social media would signal the end for email and in particular, email marketing. It was a bold conclusion and caused shockwaves among email marketers. Yes, social media was growing in popularity, but was it an email killer?
      Over the course of the next year, Nielsen reviewed their original hypothesis, analyzing the email usage of high level, medium level, and low level social media users as well as those that were not using social media at all. Just a year later, the results caused them to reverse their claim. Email marketing was not dead and in fact was growing as a result of social media. Nielsen concluded: "Social media makes people consume email more--particularly for the highest social media users."
      Additional research by Merkle in 2010 provided more specific information about how social media users interact with their email inbox. They found that 42% of social media users check their email four times or more per day, compared to 27% that do not use social media. Also in 2010, a study by MarketingSherpa found that 75% of social media users said email is the best way for companies to communicate with them, compared to 65% for non social media users. Email marketing--it would seem--was not in decline because of social media but rather thriving as a result of increasing use.
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      Paul Counts, Host of the "Count On Us Internet Profits Radio Show"
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  • Profile picture of the author jasonl70
    Originally Posted by countonuspr View Post

    One thing that really ticks me off in our industry is the "Flavor of the Month" gurus that launch new products and they use scare tactics to get you to take action! Some of the more recent ones I have seen tell you that "E-mail marketing is dead!" and Facebook or Twitter or YouTube or LinkedIn or (Insert Favorite Social Media Site Here)...is the only solution!
    and yet, they are almost always telling you this.. via email :rolleyes:

    And all of those guru launches? yeah - via email...
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    -Jason

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    • Profile picture of the author countonuspr
      That is strangest part of the irony! They tell you that email marketing is dead from an email!

      The main culprits of this are the people with a really large email following. The sad part is they know better, but they are choosing to lie to their list for personal profitable gains that month.

      I think next time I see one of those emails I will just offer to buy their list from them for $0.01 per subscriber since email marketing is dead to them! It would be fun to see the response.

      Originally Posted by jasonl70 View Post

      and yet, they are almost always telling you this.. via email :rolleyes:

      And all of those guru launches? yeah - via email...
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      Paul Counts, Host of the "Count On Us Internet Profits Radio Show"
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    • Profile picture of the author Alan Ashwood
      Excellent post, I totally agree with everything you commented on. In fact, I've copiedyour post onto a noteped file for later reference (don't often do that).

      One of the other problems with 'latest fad' products, is that they distract newcomers from the path they're already on, which hopefully includes list building and email marketing (for many techniques).

      Selling of the back of a false statement is pretty low life. If someone does it to me, I dump them (er, sorry, unsubscribe) immediately, and add tem to my spam filter.

      Thanks agan for the fine post.

      If anybody else skip-read it, I recommed you go back and study it carefully.

      Cheers

      Alan
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      Now where did I put that pencil?

      Time for a cuppa.
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      • Profile picture of the author Alan Ashwood
        Beats sticking stamps on envelopes!
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        Now where did I put that pencil?

        Time for a cuppa.
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  • Profile picture of the author BabyMama
    Email marketing is NOT dead not nearly. I have just recently discovered the power of building a list and am building a solid list of buyers. I know it will benefit me greatly in the future and when I launch new products.

    I hate the way flavor of the month is claiming something is dead! IM is not dead and won't be for a very long time!!!
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  • Profile picture of the author MarkusD
    According to "experts" who send these types of promotions, email marketing has been dying since early 2000's, apparently. Never ending cycle of "the death of" promotions.

    I stick to what has been working for me until it stops working. Then I either get rid of it, or find out how others are getting it to work for them and apply that to my business.
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  • I've made more money and learned more useful information by buying $14 WSO offers about SEO than I ever have buying an expensive over-hyped "guru product launch"

    Probably because a lot of WSO's contain information and tactics that people are actually using and having success with. I believe the medium of "forum marketing" forces people who sell WSO's to be honest and gives customers a place to leave honest feedback... So nobody can get away with selling crap.

    Also, most WSO's are simple and straightforward with no fluff.
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    From $0 to $15,000 a month?
    I'll tell you how I did it with just 1 Clickbank product.
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  • Profile picture of the author Cyprus
    Was, IS and Will Be sitting next to the king for EVER!!!!!
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    Sorry....I'm NOT selling anything here!

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    • Profile picture of the author Martin Luxton
      Paul,

      Years ago they said using carrier pigeons was dead but IPoAC (IP over Avian Carriers) is alive and well

      CARRIER PIGEONS: Still Faster Than ADSL


      Martin
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      • Profile picture of the author ExRat
        Hi Martin,

        Originally Posted by Martin Luxton View Post

        Paul,

        Years ago they said using carrier pigeons was dead but IPoAC (IP over Avian Carriers) is alive and well

        CARRIER PIGEONS: Still Faster Than ADSL


        Martin
        Sent you a message on FaceBird last week but you haven't replied.

        Have you bought a pet cat or something? Check your spam birdhouse. Ta.
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        Roger Davis

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        • Profile picture of the author countonuspr
          Oh no! First email marketing is dead and now sales letters! This same guru marketer just told me today that sales letters are dead! Ironically he told me this through email which I thought was dead already! LOL!

          I just don't know what we are going to do online without email marketing and sales letters!

          (Please notice my sarcasm! Email marketing is far from dead and sales letters are still highly effective! )
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          Paul Counts, Host of the "Count On Us Internet Profits Radio Show"
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          • Profile picture of the author Alex Kage
            Originally Posted by countonuspr View Post

            Oh no! First email marketing is dead and now sales letters! This same guru marketer just told me today that sales letters are dead! Ironically he told me this through email which I thought was dead already! LOL!

            I just don't know what we are going to do online without email marketing and sales letters!

            (Please notice my sarcasm! Email marketing is far from dead and sales letters are still highly effective! )
            I find this post funny. Email marketing dead? I guess when emails will die.
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  • Profile picture of the author Martin1977
    I think the U.S. Postal Service will die before E-mail marketing.
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  • Profile picture of the author Raydal


    This graphic chart says it all. Email marketing is still king.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author arnoldsmithh
    I agree Email marketing works it's not dead but the ratio of email marketing is going down.
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  • Profile picture of the author Honest SEO
    Email marketing and SMS marketing can not die so early but it will surly not as effective as it was in past .

    10 out 100 responded to the social networking invitation in past but in present it hardly attract 1 user to accept that invitation . Spamming do harm the quality of the marketing .

    Mass email and spamming are the old tactics and I don't think that it can convey visitors now a days. I do love tips on SEO but when i receive any seo email newletter i delete it without going into the content or without reading the title completely .
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