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Beating authority sites in google

by emerica1184
11 replies
I can't seem to get a straight answer. While i'm doing keyword research I find tons of good keywords but a lot of them have the namebrand site at the top. Should I avoid keywords like this?

Example: if I wanted to promote some random cpa for lets say, pedigree dog food, the number 1 site is obviously the pedigree site.
#authority #beating #google #sites
  • Profile picture of the author ClaireFisher
    What do you use to do keyword research?

    Make it more unique....do the 10,000 test with long tail keywords and put them in the Google keyword tool and check the competition.
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    • Profile picture of the author emerica1184
      Originally Posted by ClaireFisher View Post

      What do you use to do keyword research?

      Make it more unique....do the 10,000 test with long tail keywords and put them in the Google keyword tool and check the competition.
      i just use the google keyword tool. 10,000 test? i'm not familiar with this
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      • Profile picture of the author ClaireFisher
        Originally Posted by emerica1184 View Post

        i just use the google keyword tool. 10,000 test? i'm not familiar with this
        When you are looking for keywords, put your idea in quotations and manipulate it until the search results are 10,000 or less. It can make the keyword research process long, but it is worth it. You're sifting through the rocks and dirt to find your gold. It works extremely well with blog posts.

        This is an excellent keyword research tool. It has awesome video training as well. Check it out.

        MarketSamurai
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        • Profile picture of the author Alex Barboza
          Originally Posted by ClaireFisher View Post

          When you are looking for keywords, put your idea in quotations and manipulate it until the search results are 10,000 or less. It can make the keyword research process long, but it is worth it. You're sifting through the rocks and dirt to find your gold. It works extremely well with blog posts.

          This is an excellent keyword research tool. It has awesome video training as well. Check it out.

          MarketSamurai
          I just found a related long tail keyword with just one result in quotes

          Thanks a lot for the tip.
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  • Profile picture of the author imgrind
    You're always going to have these sites competing with you, but you can still out rank them. Google LOVES sites that update frequently; so have your content writer write ya about 30 posts then post 2 - 3 of them per day. Sprinkle them in with the keywords/phrases you're wanting to rank for and you'll be fine.

    If you're looking at one or two keywords specifically make sure you include them in your domain name and have a top TLD (.com, .net., .org). Here recently purchasing backlinks haven't done worth a darn for me. Also make sure you register your site with google.com/webmastertools and include your XML site map.
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    • Profile picture of the author JohnMoney
      Originally Posted by imgrind View Post

      You're always going to have these sites competing with you, but you can still out rank them. Google LOVES sites that update frequently; so have your content writer write ya about 30 posts then post 2 - 3 of them per day. Sprinkle them in with the keywords/phrases you're wanting to rank for and you'll be fine.

      If you're looking at one or two keywords specifically make sure you include them in your domain name and have a top TLD (.com, .net., .org). Here recently purchasing backlinks haven't done worth a darn for me. Also make sure you register your site with google.com/webmastertools and include your XML site map.
      I agree with you.....
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  • Profile picture of the author vtotheyouknow
    Originally Posted by emerica1184 View Post

    I can't seem to get a straight answer. While i'm doing keyword research I find tons of good keywords but a lot of them have the namebrand site at the top. Should I avoid keywords like this?

    Example: if I wanted to promote some random cpa for lets say, pedigree dog food, the number 1 site is obviously the pedigree site.
    There's nothing inherently strong about a brand name site if they don't have a lot of relevant, high quality content and backlinks.

    Here's the checklist I'd use to assess the top listings in Google for you keyword:

    The more of these that you can answer "No" to, the better! The * symbol indicates a particularly important factor.
    • Is it a generic type of site? (Article directory, answer site, about.com, wisegeek.com, etc.)*
    • Is it a Root Domain?*
    • Is it Keyword Optimized? (URL, Title, Description, Page)
    • Does it have a lot of Quality, Relevant Content?*
    • Is the whole site (NOT just the page) Laser Targeted to your exact keyword?*
    • Are there 20 Links or less to the PAGE? (not the entire domain)*
    • Are they Quality/Relevant Links?
    • Is the PR of the PAGE 4 or less? (0 is best)
    • Are there other affiliates who know what they're doing?
    • Is it an Exact match domain?

    Hope that helps!
    Vic
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  • Profile picture of the author Jeff Williams
    Originally Posted by emerica1184 View Post

    I can't seem to get a straight answer. While i'm doing keyword research I find tons of good keywords but a lot of them have the namebrand site at the top. Should I avoid keywords like this?

    Example: if I wanted to promote some random cpa for lets say, pedigree dog food, the number 1 site is obviously the pedigree site.
    If you believe you can't outrank them, why not work with them? Based on your example, Pedigree is having a pet adoption drive right now and talking about it on Facebook & Twitter. I believe they're on Youtube as well.

    You could put up a blog supporting it, link from their pages, and promote your offer. (There is one supporter on the FB page taking orders for some crafts of which she donates a portion for the adoption drive. You could do something similar.)

    Pedigree also offers 4 different newsletters customers can sign up for. Although they have a staff of writers I assume, you could still write and send in a guest column and see if they'd like to publish it.

    The top ten results for "pedigree dog food" has a couple of sites that run adsense. You could run content network for those I suppose. There is a Yahoo Answer listing around #7 or #8 right now. You could answer and link to a quick blog post you write as the source. Put your creative at the end (or top).

    Lots of ideas. And I know it was just an example. Point is, there's still lots of ways to get on the first page in Google while waiting to win the SEO lottery. But if you've got a good offer, I wouldn't give up that easily. Try everything. Probably take about an hour to do those things. And they're cheap or free.
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  • Profile picture of the author usman123
    Banned
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    • Profile picture of the author emerica1184
      Originally Posted by usman123 View Post

      Let's say you see a newspaper ad saying the psychology department at Yale is running a little "experiment on memory." Paid volunteers are needed for the hour-long study, so you figure why not?
      Upon arrival at the lab, you meet two men -- a research scientist in a lab coat, and another volunteer just like yourself. The researcher proceeds to explain the study to you both.
      He tells you the study is about the effects of punishment on memory. The task of the other volunteer will be to learn a series of word pairings (he's called the "Learner").
      Your job as the "Teacher" will be to test the Learner's memory of the word pairs, and administer electric shocks for each wrong answer. And for every new wrong answer, the voltage goes up.
      You're not sure about this whole thing, but it must be okay, right? The testing begins, and when the other volunteer misses a question, you pull a lever that delivers a mild shock.
      uhhhhh...whaaaaaat??
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    • Profile picture of the author Jeff Williams
      Originally Posted by usman123 View Post

      Let's say you see a newspaper ad saying the psychology department at Yale is running a little "experiment on memory." Paid volunteers are needed for the hour-long study, so you figure why not?
      Upon arrival at the lab, you meet two men -- a research scientist in a lab coat, and another volunteer just like yourself. The researcher proceeds to explain the study to you both.
      He tells you the study is about the effects of punishment on memory. The task of the other volunteer will be to learn a series of word pairings (he's called the "Learner").
      Your job as the "Teacher" will be to test the Learner's memory of the word pairs, and administer electric shocks for each wrong answer. And for every new wrong answer, the voltage goes up.
      You're not sure about this whole thing, but it must be okay, right? The testing begins, and when the other volunteer misses a question, you pull a lever that delivers a mild shock.
      This must be advanced SEO ...
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  • Profile picture of the author Terry Hatfield
    Just so you know you don't need to be in the number 1 position to make money. Spot 2 or 3 can make you good money.

    If it is a high traffic keyword you can even make money in spot 10. Don't worry about the brand name being up top just make your site.
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