Review pages not converting - can someone please help?

4 replies

I've been doing PPC for a while now, and I've been converting some of my direct linking campaigns and testing them with review pages. But far from increasing conversions - the conversions are actually lower than sending people straight to the sales page!

What's happening?

Here are some of my review sites, if someone could have a quick look & criticism I would be really grateful:

Many thanks for any & all help.

#converting #pages #review
  • Profile picture of the author copyrank
    Send them straight to the website and try something else then

    I'm an article writer.

    If you want results I recommend Jason Fladlien!

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  • Profile picture of the author bertboy60
    I would make the buy links a bit more obvious. Some times people just need to read a couple of lines.
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    • Profile picture of the author DeadGuy
      I only looked at one of your review sites but here are couple of points to consider. Nearly all of your bold headlines are questions. Instead of questions like, "What Can It Do For Me?", tell me the exact main benefit I will get from this product.

      Using too many questions in your sales letter reinforces the subliminal questions your visitors already have about your product. Make bold, definitive statements as an alternative. Remember! If a visitor answers one of your questions differently (in his own mind) than you have anticipated, he will leave your site.

      Others may disagree with this, but you might want to replace your picture that you have posted in the right hand column with another product picture and, again, the main benefit derived from it. The jury may still be out on whether personal pictures contribute to website conversions or actually drive visitors away. A/B testing may be the order of the day to see which works best for you.

      You are making this work at home stuff way harder than it is. Ready for some sanity? Clear your head and start over.

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      • Profile picture of the author PhoenixFlex
        Thanks - thanks a lot. I will try these tips and let you know if it works. Resurrection's still got 4 days of launch left, so I've got good opportunity for testing.

        P.S. You mentioned changing the 'Who Am I' to a product cover plus a main benefit of the product. Do you have an example I can look at?
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