What Would Be Your Ideal IM Newsletter?

4 replies
I am planning to start writing a twice-weekly newsletter.

I am aware that there are many internet marketing newsletters out there already, but that many of them just turn out to be a glorified pitch-fest. I am not interested in publishing anything like that, but want to produce a newsletter that is interesting to read and contains useful content.

To that end, I would like to ask any member, who has the time to answer, just two things:

1) What would you expect to find in a newsletter that you would look forward to reading?

2) What would cause you to unsubscribe from a newsletter?

My thanks in advance to anyone who answers.

Dave Everett
#ideal #newsletter
  • Profile picture of the author Michael Meaney
    Good questions Dave.

    1) I expect pitch after pitch, but I want test result data from genuine experiments.

    2) Pitch after pitch.

    Good luck with your newsletter.
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  • Profile picture of the author tpw
    Here is my favorite IM newsletter: SiteProNews: 2011 Article Archives

    A huge benefit for me is if the newsletter has a huge audience and occasionally publishes IM articles I write.
    Signature
    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author drmani
    Originally Posted by dalepubs View Post

    1) What would you expect to find in a newsletter that you would look forward to reading?
    Be short, readable (entertaining) and teach me something new or
    remind me of something powerful and valuable in EVERY issue.

    2) What would cause you to unsubscribe from a newsletter?
    Wasting my time, or insulting my intelligence

    A good example of a 'must read' ezine is Ben Settle's newsletter. It comes out
    daily.

    Good luck, Dave! Hope this helps.

    All success
    Dr.Mani
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    • Profile picture of the author DebbieD
      Writing well-known, rehashed information with nothing unique added would make me unsubscribe.

      I would love to see product reviews when the product was actually used by yourself or the person writing the review. Words like, "I did this, then that", etc. Provide real value, not just pitch after pitch.

      Making it entertaining helps.
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