One of the biggest problems in the WSO section has to do with sellers, in essence, building these massive products worth 100+ bucks and then giving it away, basically, for 5 to 10 bucks.
I've learned throughout my 3 years of running WSO's that this isn't a good strategy. But the solution isn't necessarily raising your price. That's one solution. But I have a different one.
The solution is changing your product.
I no longer do 20+ videos with a crap ton of bonuses.
You know what I do?
I do short, 10 to 40 page (no more), PDF reports that contain these three things:
1. The basic idea/strategy/plan.
2. A simple step by step procedure for the plan.
3. An included "why it works" and "why you should do it".
Optionally, I am trying to include short stories, that are entertaining and help emphasize any points I'm trying to make.
My goals with these WSO's, for the consumer, are simple:
1. I want them to be able to read through it in less than 20 minutes.
2. I want them to be entertained.
3. I want them to feel like it's easy enough to be done that they could go out and do it right now.
(And BTW - I'm not suggesting giving away crap or having false promises. Instead, I break down systems of marketing and give them a TINY piece of the pie...something they REALLY CAN DO right now to help them increase their income, that doesn't require much work)
Then, as an upsell, I add something that makes sense! Like a more complete picture, more techniques to help them along, or something that compliments the product but isn't required to make it work.
Now, here are the major advantages to doing it this way:
1. You'll take less time making the WSO. I kid you not, it only takes me 1 to 2 hours to make the primary WSO - compared to 20+ hours before! That's a MAJOR increase in money earned per hour.
2. Your customers will love you! Yes they will. Why? They can read the WSO quickly, they feel they can do it (not overwhelming), they're entertained AND because it's quick, they can read it and come right back to your thread and give you a nice comment on it.
3. You can break up that massive content WSO and sell 10 times as many copies, basically, as you would before.
Let's think about this - 1 WSO with 20 videos...or break the content up into bit sized chunks and run 10 to 20 WSOs. Each WSO earns a similar amount.
4. These type of reports are PERFECT for 100% commission loss leaders to bring in more clients. Just make sure you build a backend out of it.
For WSO's sellers, this is a no brainer and it's what you should be doing immediately.
Finally, take a look at this post. I just shared something I really could have sold for 7 bucks in the WSO forum - how to increase your WSO selling power, Increase Your Customer Happiness, and decrease the time it takes to market. This post is almost a perfect example of what I'm talking about.
And the best thing is - you haven't changed your price at all.