How can IM help a doc prep business

by 5 replies
6
Hi all,

I learned about this forum searching for "internet marketing forum". My name is Susan, I'm a web designer and I'd like to know how can IM help a doc prep business?

It's been over 3 years that a friend's business is not making money. He's done with cold-calling, some people promised him to call back but they never did. He asked me to create a website for his business out of frustration and I thought what would he do with it if he don't know how to create traffic. I'm checking legalzoom website for ideas and I want to know what you guys think for a different perspective.
#main internet marketing discussion forum #business #doc #prep
  • IM might work for some businesses, but not that much for others, it depends on the niche. You could design a website so that interested costumers can learn more about the business (read more about it on his website by directly visiting it) , but if what you want to do is to promote the business online (via search engine optimization), then it is a steep learning curve. A good fast alternative is PPC.
    • [2] replies
    • Susan, I'm guessing that by 'doc prep', you mean preparing documents like legal contracts, home closing documentation, etc. Am I close?

      If so, a regular SEO type website may not be the best way to go about things. As I understand from limited experience buying and selling my personal homes, a lot of that business depends on referrals.

      So I would set up a basic 'brochureware' site coupled with a business blog. Then I'd head over to LinkedIn, set up a profile, and start networking.

      When we sold our place in Nebraska, we were already living in Florida. Rather than make us go back for the closing, our realtor did a little networking, and we ended up hiring a local lawyer to walk us through the process, witness the signatures, etc.
      • [1] reply
    • I guess this will be a challenge alright. We could try PPC and see if it proved helpful compared to his ad on the local newspaper.
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