Google gives boosts to sites with a mobile version
Interesting article just published on AdWeek.
Google Pushing Advertisers to Build for Mobile | Adweek
Google is giving mobile advertisers yet another nudge as it attempts to make them more mobile-friendly.
As of Wednesday, mobile optimization will now be included in Google's "ads quality" ranking, which (along with pricing) determines what ads get served when. So--all other things being equal--an ad that links to a mobile-friendly website will get served alongside Google's mobile search results before an ad that doesn't.
"We cannot expect that every site will dramatically or magically become mobile optimized," says Surojit Chatterjee, who leads Google's mobile search ads team. However, Google can give advertisers a little more incentive, because the ones with mobile-friendly sites will now be able to "drive more traffic...
Google Pushing Advertisers to Build for Mobile | Adweek
Google is giving mobile advertisers yet another nudge as it attempts to make them more mobile-friendly.
As of Wednesday, mobile optimization will now be included in Google's "ads quality" ranking, which (along with pricing) determines what ads get served when. So--all other things being equal--an ad that links to a mobile-friendly website will get served alongside Google's mobile search results before an ad that doesn't.
"We cannot expect that every site will dramatically or magically become mobile optimized," says Surojit Chatterjee, who leads Google's mobile search ads team. However, Google can give advertisers a little more incentive, because the ones with mobile-friendly sites will now be able to "drive more traffic...
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Jay Moreno -
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