Anyway, in light of reaching another nice round number, I thought I'd give back just a little tip I have been using lately with success on Facebook.
We all know the image you use in a Facebook ad has a huge role to play in your CTR (click through rate). Well, here are a couple of small things I have been testing on my ads and have had great results with:
1. Don't use the typical image ad dimensions everyone else is using. I believe the standard image for a Facebook ad is around 110 x 80. I have started using an image of dimensions around 85 x 80. They still get accepted at this size and will make your image stand out more than the others above and below them.
2. I have found the color red is great at drawing attention to things on a page. It's the reason why we all use those big red arrows on our squeeze pages and big red headlines on our sales page. So how can we use this to our advantage in our image ad?
The first thing you can do is to use the image color function in Google images. Let's say I was looking for a tennis related image. I would search Google images for the word 'tennis' and then select the color red in the options down the left hand size of the page (see image below). What this does is shows you only images that have a high proportion of the color red in them.
Once you have done this you then want to look for an image that really stands out. You can't beat an image that has a body or face inside it so you can see the image of the female tennis player in red will be perfect for our Facebook ad.
3. The final step is to add a nice red border around this image to help it stand out even more. You can see from the screenshot above just how much of a difference a simple red border can make to an image. It commands attention.
So here are some images I might use for a Facebook ad related to tennis:
I hope that helps and thanks everyone for your support!