Google Analytics Book

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I'm reading this book and it helped me out a lot. Now I'm measuring the right things on my website: newsletter sign-ups, twitter traffic, RSS traffic, etc. I also learned a ton about my audience by segmenting my analytics data by geography, visitor type, etc. It turns out that I have two main types of visitors and I started adding separate types of content for each of them.

Few people make use of the full power of Google Analytics.

Find the book on Amazon.com:
Advanced Web Metrics with Google Analytics: Brian Clifton
#analytics #book #google

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