How To Get 20%-30% Clickthrough Rates For Your Articles

by Fabian Tan 8 replies
It is possible to get 20%-30% clickthrough rates for your articles. Those articles that have this success rate usually follow some proven principles:

1. Have an absolutely killer title

Compelling titles with a clear visual tone (similes, 'hype' words) set the tone for the rest of the article and warms up the reader to be in an active state. Not to mention, a great title also gets more page views for the article, which subsequently increases your traffic.

2. Write a gripping opening paragraph

The opening paragraph should call out to the deepest desires or fears of your reader. Elucidate the problem they are facing, or write a short story they can relate too. Everyone loves a good story, and a powerful opening story is sure to get readers to read through the rest of your article.

3. End your article with a 'call-to-action'

Just like sales letters, if you want to get your reader into a state to act (ie click on your link), you have to call them to action. This does not necessarily mean ending your article by telling them to click on the link in your resource box. You can simply tell them to take action on the information in your article. For example, if you are writing a golf tips article, you can end your article like this "Now that you know these 7 golf tips to improve your game, go and try them out the next you time you play!" That's not the best, but you get what I'm saying. This puts your readers into a state to act. They will want to click on the link in your resource box to get more information. Get your readers to act by telling them to do so and your response rates will increase.

Fabian
#main internet marketing discussion forum #20%30% #articles #clickthrough #rates
Avatar of Unregistered
  • Profile picture of the author zuberr
    Thanks for the tips Fabian. I have been following the same
    principles for my articles on EZA too. I have one article
    which has a CTr of nearly 40% and got 700 views in the last
    2 months. well, I got a bit lucky with this one though. My weak
    point is finding the profitable keywords.
    {{ DiscussionBoard.errors[38509].message }}
    • Profile picture of the author Frank Murphy
      Great post Fabian..Maybe this the reason why my article CTRs don't do too well..thanx for the great tip!
      {{ DiscussionBoard.errors[38521].message }}
  • Profile picture of the author Aegon
    I have 34% CTR on EzineArticles. I guess I am doing pretty good. Yay me

    But before today my landing page was so bad that I was losing half my visitors before they got to the sales page.
    {{ DiscussionBoard.errors[38539].message }}
  • Profile picture of the author scene4u
    Originally Posted by Fabian Tan View Post

    It is possible to get 20%-30% clickthrough rates for your articles. Those articles that have this success rate usually follow some proven principles:

    1. Have an absolutely killer title

    Compelling titles with a clear visual tone (similes, 'hype' words) set the tone for the rest of the article and warms up the reader to be in an active state. Not to mention, a great title also gets more page views for the article, which subsequently increases your traffic.

    2. Write a gripping opening paragraph

    The opening paragraph should call out to the deepest desires or fears of your reader. Elucidate the problem they are facing, or write a short story they can relate too. Everyone loves a good story, and a powerful opening story is sure to get readers to read through the rest of your article.

    3. End your article with a 'call-to-action'

    Just like sales letters, if you want to get your reader into a state to act (ie click on your link), you have to call them to action. This does not necessarily mean ending your article by telling them to click on the link in your resource box. You can simply tell them to take action on the information in your article. For example, if you are writing a golf tips article, you can end your article like this "Now that you know these 7 golf tips to improve your game, go and try them out the next you time you play!" That's not the best, but you get what I'm saying. This puts your readers into a state to act. They will want to click on the link in your resource box to get more information. Get your readers to act by telling them to do so and your response rates will increase.

    Fabian
    Great post. I am normally struggling to manage a 10% CTR ratio. Hopefully your tips will be successful.
    Signature

    Psychic Readings http://www.kooma.co.uk
    Search engine optimisation Londonhttp://www.searchsensations.com
    Abs Workout Now http://www.absworkoutnow.co.uk

    {{ DiscussionBoard.errors[38828].message }}
    • Profile picture of the author Imran Naseem
      Banned
      [DELETED]
      {{ DiscussionBoard.errors[38832].message }}
      • Profile picture of the author macchiavelli
        A call to action at the bottom is very important, not only with article marketing but with all marketing.
        People surfing the web usually get overwhelmed by all of the advertising they are being presented so you really want to make sure you give them a simple instruction, aka Call to action.
        {{ DiscussionBoard.errors[38841].message }}
Avatar of Unregistered

Trending Topics