13 replies
I unsubscribed from over a half-dozen lists this morning because I had no idea who was sending me the emails.

Now, I'm all for branding - if you can do it successfully. But if I've bought something from you, I will probably recognize your name, not your brand. And it's really why I stay on your list(s) - I know you, and there are occasions that I like what you have to say.

On the other hand, if you send me an email that has 'support@imhelpdeskinc.com' as the reply-to address and you sign off at the bottom as:

To your success!
The Support Team

I'm going to find the unsubscribe link immediately - because I have no earthly idea who the hell 'The Support Team' is. Nor do I have time to find out. So, bye bye.

Fancy team names and branding names and little tactics that you think help make you look more important than you really are just put me off.

Be yourself, let me know in the email who you are. Your thoughts and ideas are what interested me in the first place, and who knows? - you may sell me something else in the future.
  • Profile picture of the author webfighter
    Yes, its all about branding yourself properly. I go by the name "webfighter" and use the same in the emails I send to my customers. But I don't think my subscribers have a problem with that.

    Signing off as "Support Team" (without telling what organisation's support team) is a bit TOO vague and I don't think someone with half a brain would be doing that.
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  • Profile picture of the author Istvan Horvath
    Dear {name_fix}

    We understand your concerns.

    Thank you for being loyal to our brand.

    Have a nice weekend,
    the Support Team


    Signature

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  • Profile picture of the author Duckyshucky
    Eben Pagan talked about this in one of his seminars. He talks about how people want to connect with other people, not companies or corporations. This is actually a nice reminder for me, thanks!
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  • Profile picture of the author danix7
    dealing from person to person makes it even more personal nicer to see a name at the end of a webpage.
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    • Profile picture of the author Jill Carpenter
      Well, you can have my name, but be aware there are several other Jill Carpenters out there.
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      "May I have ten thousand marbles, please?"

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      • Profile picture of the author SteveJohnson
        Originally Posted by Jill Carpenter View Post

        Well, you can have my name, but be aware there are several other Jill Carpenters out there.
        But none quite exactly like you, right?
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        The 2nd Amendment, 1789 - The Original Homeland Security.

        Gun control means never having to say, "I missed you."

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        • Profile picture of the author Jill Carpenter
          Originally Posted by SteveJohnson View Post

          But none quite exactly like you, right?
          You'd all better hope not. :p
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          "May I have ten thousand marbles, please?"

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  • Profile picture of the author Ryan David
    Right when I got started online, I used to have an e-commerce store and found all my suppliers through ebay. I just wasn't setup to actually deal direct with suppliers yet, so I just bought from people that were on ebay.

    Anyways, I used to deal with this one guy who thought I'd be impressed if he acted more like a "real company" than a person. He would say things like "I'm sorry, I'll need to ask my supervisor if we could do that." or "I'm sorry, our offices are closed on the weekends so our employees can spend time with our family". haha. Just to verify, I checked out the return address and, sure enough, it was just some dude's house. Not a big deal, but just funny.
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  • Profile picture of the author NathanPowell
    Totally agree with you Steve, I wish more people would just start using their real name instead of trying to hide it so they can live two worlds.

    If you are a marketer who is open about themselves and straight up about who you are and what you do, I have so much more respect for you and will be much more likely to open your emails and read what you have to say.

    Isn't that the key to social media marketing, which is booming right now? Be someone who your followers can trust? Let's not ruin that anymore than it already is.
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  • Profile picture of the author DeborahDera
    I have been unsubscribing to a ton of lists. It is obvious I purchased a product and ended up on a list, but it is also obvious my information has been sold or added to lists I did NOT opt into. I now accept email from less than a handful of marketers.

    Originally Posted by SteveJohnson View Post

    I unsubscribed from over a half-dozen lists this morning because I had no idea who was sending me the emails.

    Now, I'm all for branding - if you can do it successfully. But if I've bought something from you, I will probably recognize your name, not your brand. And it's really why I stay on your list(s) - I know you, and there are occasions that I like what you have to say.

    On the other hand, if you send me an email that has 'support@imhelpdeskinc.com' as the reply-to address and you sign off at the bottom as:

    To your success!
    The Support Team

    I'm going to find the unsubscribe link immediately - because I have no earthly idea who the hell 'The Support Team' is. Nor do I have time to find out. So, bye bye.

    Fancy team names and branding names and little tactics that you think help make you look more important than you really are just put me off.

    Be yourself, let me know in the email who you are. Your thoughts and ideas are what interested me in the first place, and who knows? - you may sell me something else in the future.
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    • Profile picture of the author Dennis Gaskill
      Originally Posted by SteveJohnson View Post

      Fancy team names and branding names and little tactics that you think help make you look more important than you really are just put me off.

      Be yourself, let me know in the email who you are. Your thoughts and ideas are what interested me in the first place, and who knows? - you may sell me something else in the future.
      There's the money advice. Instead of trying to look important, try to be important to your customers and prospects. In the end, that's the only way they'll consider you as important anyway. Posturing only produces temporary importance at best.
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      Just when you think you've got it all figured out, someone changes the rules.

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      • I think most everyone understands at some level that a company is an artificial construct designed (in part) to keep customers somewhat at arms length.

        Keeping prospects and customers from being too intimate is a good thing. You don't want them showing up on your home doorstep at midnight with "Just a few questions I need answers to..." That's why you do business in a business-like manner. It indicates you expect the same from them.

        That being said, I always send out email blasts using my name, not the company's name, and not a title or group tag. I write my emails in first person.

        Every business finds its own intimacy comfort level -- some don't even answer their phones or promise a quick response to email. But using a person's name in the From field of an email seems like good solid common sense.

        fLufF
        --
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        Fiverr is looking for freelance writers for its blog. Details here.
        Love microjobs? Work when you want and get paid in cash the same day!
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  • Profile picture of the author Michael Oksa
    Hi Steve,

    I always sign my emails with, and this may come as a shock...

    All the best,
    Michael

    Now, I suppose people who have seen me post here at the WF will know that is my typical sign off, but not everybody will. Luckily, I still use the name "Michael" so there won't be any confusion. After all, how many other Michaels can there be?

    All the best,
    Michael
    Signature

    "Ich bin en fuego!"
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