4 {{ upvoteCount | shortNum }}
4 {{ upvoteCount | shortNum }}

Article Marketing. What is the correct sequence?

by jimmel196
3 replies
Hello Everyone.

I am relatively new to internet marketing and every time I begin to think I understand something, I discover I only understand bits and pieces. I have an interest in article marketing and have been reading threads of some of the "big name" article marketers here on the WF. The following is a post from another thread with a response by Alexa Smith:

Quote:
Originally Posted by onpointinfo
I am thinking of just focusing on article writing and submissions to top article directories only for a certain period of time.

Don't do it for their own backlinks ... and you wouldn't want to get traffic that way, would you? For all the reasons explained in such detail in so many article marketing threads here, you don't want "potential customer traffic" coming to your site from EZA. That isn't what article directories are for, and it isn't how they work. Even with a 25% click-through-rate, you'd (a) be losing 75% of them, and (b) probably be inhibiting syndication, too. You should plan for there not to be customer-visitors to your site from article directories. You need to do whatever it takes to make sure that potential customer traffic goes directly to your site and not to article directories. When a potential customer finds one of your articles by putting one of its keywords into Google, the last place you want them finding your article is in an article directory. The EZA copies of your articles are for people searching inside EZA, not for people searching on Google. Potential customers are not searching inside EZA. Potential syndicators of articles are searching inside EZA. Submitting your articles to EZA so that others will take them from EZA and get them in front of their existing, already-targeted traffic, is what EZA is there for. (And when people do that, it will also help your off-page SEO a lot - far more than any article directory itself can ever help it. Article directories are simply a stepping-stone to better places; they're not a reliable traffic source in their own right. Google has made sure of that - fortunately, because we wouldn't to lose our traffic to them).

One of my problems is that I don't understand the correct sequence of article marketing. From reading the threads , I know there is one but it's difficult to put all the steps together from reading bits and pieces from posts. I want to do things the correct way or not at all so I want to learn first. If any of the successful article marketers could steer me in the right direction, it would be appreciated. Thanks so much for your response. Jimmy
#article #correct #marketing #sequence
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by jimmel196 View Post

    One of my problems is that I don't understand the correct sequence of article marketing. From reading the threads , I know there is one but it's difficult to put all the steps together from reading bits and pieces from posts. I want to do things the correct way or not at all so I want to learn first. If any of the successful article marketers could steer me in the right direction, it would be appreciated.
    I'm not sure there is, necessarily, one "correct sequence", Jimmy.

    There's a correct starting-point, clearly, which is to publish your articles on your own site first, and make sure they're indexed there, before you do anything else with them at all. As explained here, in such detail, by so many.

    After that, as long as you don't do anything actively counter-productive like building backlinks to article directories and effectively sending your traffic to those copies (instead of to your own site), as explained in the paragraph you've quoted above, it really doesn't matter too much in exactly what order you do things, it seems to me.

    I get mine syndicated as much as I can on my own before submitting them to a couple of article directories, but I don't think it would matter much, really, if I did all that the other way round (and it certainly doesn't matter to which article directory you submit first - if you're using two - because article directories have no requirement for previously unpublished work, anyway).

    The paragraph you've quoted above is a bit "compressed and compact" and confused at least one other person. If you want a slower look at it, the same thing is actually better and more clearly expressed in this thread and in this thread.
    {{ DiscussionBoard.errors[4744570].message }}
    • Profile picture of the author jimmel196
      Originally Posted by Alexa Smith View Post

      I'm not sure there is, necessarily, one "correct sequence", Jimmy.

      There's a correct starting-point, clearly, which is to publish your articles on your own site first, and make sure they're indexed there, before you do anything else with them at all. As explained here, in such detail, by so many.

      After that, as long as you don't do anything actively counter-productive like building backlinks to article directories and effectively sending your traffic to those copies (instead of to your own site), as explained in the paragraph you've quoted above, it really doesn't matter too much in exactly what order you do things, it seems to me.

      I get mine syndicated as much as I can on my own before submitting them to a couple of article directories, but I don't think it would matter much, really, if I did all that the other way round (and it certainly doesn't matter to which article directory you submit first - if you're using two - because article directories have no requirement for previously unpublished work, anyway).

      The paragraph you've quoted above is a bit "compressed and compact" and confused at least one other person. If you want a slower look at it, the same thing is actually better and more clearly expressed in this thread and in this thread.
      Thank you for your response. So, I have currently written 2 articles and published them to my website first. After posting to my website I should get them syndicated. Can you explain how I do that? I apparently put the cart before the horse and submitted my articles to Ezine Articles after I made sure that they were indexed.

      I have found one thing very aggravating. I checked to see if any of my articles have been re-published from Ezine and found that on about 15 different blogs and even one one article directory. Out of all of these only 1 followed the Ezine rules for re-publishing an article. All of the others omitted my resource box so I had no active links pointing to my website. On most of the re-published articles, the people did not change a thing about the article accept remove the resource box and put themselves down as the author. That sucks! What can I do about this ? I don't know how you are able to keep up with this problem if you have hundreds or thousands of articles out there. Thanks for the information. Jimmy
      Signature

      {{ DiscussionBoard.errors[4746607].message }}
      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by jimmel196 View Post

        After posting to my website I should get them syndicated. Can you explain how I do that?
        Very briefly, by offering them to ezine publishers and to webmasters in your niche. It's identifying/finding them that's the time-consuming part (but much of that, at least, is a "one-off job"). There are several suggestions in this post.

        Many of the people on my own "syndication-list", in each niche, are people whom I originally "met" because they syndicated one of my articles from EZA, and I contacted them and offered them more, as described toward the end of this post.

        Originally Posted by jimmel196 View Post

        I apparently put the cart before the horse and submitted my articles to Ezine Articles after I made sure that they were indexed.
        This doesn't matter at all - don't worry.

        Originally Posted by jimmel196 View Post

        I checked to see if any of my articles have been re-published from Ezine and found that on about 15 different blogs and even one one article directory.
        Probably autoblogs, or something. :rolleyes:

        They're not actually doing you any harm, but you may still want to contact them (it's an inconvenience!). I keep two standard, pre-written, fill-in-the-blanks emails for this purpose, as explained in this post.

        Originally Posted by jimmel196 View Post

        I don't know how you are able to keep up with this problem if you have hundreds or thousands of articles out there.
        It can be annoying, but worth doing something about (is my feeling). The thing is to have the emails you need pre-written so that you can send them out in seconds. Sending them a DMCA notice, with a copy to their host and their registrar and Google (so that they can see that those copies have been sent - no "bcc's"!) does take them away. You can find their hosting company from a site like who-hosts.com.
        {{ DiscussionBoard.errors[4747811].message }}

Trending Topics