Are We Being Small Minded By Doing Small Niche Sites ?

22 replies
Are We Being Small Minded By Doing Small Niche Sites ?

this is a question that I asked my self this morning,

I've been involved with this business model for the last year and I made a handful of sites that are making me an OK income ...

But when I see people doing other business models with less time and effort and even less start up money I can't stop thinking about whether I'm doing the right things or not .

And the types of businesses I'm talking about here are simply having your own thing and building a list and launching membership sites and solid products that you can proudly call yours .

I realized that you can get a high quality product up and running with as low as $1k-2k and it can make you what 10 niche sites can make in a month in a day ... while if you invested the 1k in SEO and content and getting some 3-4 sites done they will only see poor results after months and you will be always under Google's mercy .


What's your take on this idea guys ?

Thank you
#minded #niche #sites #small
  • Profile picture of the author JSThompson
    I worked on a niche site for about four months. In that time I had it on page 1 of Google, Bing and Yahoo with at least 100 uniques a day. My total income from that site $7 from Adsense, $0 from clickbank, $0 for Amazon. I wrote my own product, put it on another forum and made $200 in a day selling it at $5 a copy. I have since given that same material away for free as I move onto another venture. So I am pro for creating your own products and list and against niche sites.
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  • Profile picture of the author Rich Struck
    You are always better off creating and promoting your own products. When you promote another person's product you give up all control over virtually everything. And yes, membership sites are the way to go because you've simply got to have recurring income so you don't have to worry about making X number of sales a day.
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  • Profile picture of the author Jason Johns
    I think small niche sites offer a very targeted market and there are few small niche sites which make a full time income.

    What you can do is create a number of small, tightly focused niches and have those pushing a central, broader niche site higher up the search engines.

    Broad authority sites can make a lot of money but can take a lot longer to make a good income from.

    All the best

    Jason
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  • Profile picture of the author SandyDuPlessis
    To my mind there is absolutely nothing wrong with small niche sites and I certainly wouldn't consider anyone as being small minded for having them. In fact just the opposite.

    I see small niche sites as being one more string to your bow, and therefore very important.

    We all need more than one income string which is another reason to ensure that you build up a whole group of niche sites.

    It is all very nice having that one big project that that brings in a nice chunk of money every month, but if something nasty happens and you lose that site, where will you be then.

    You not only need those niche sites, you need to keep on building them. They are your safety net.
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  • Profile picture of the author onSubie
    Hi

    I think the idea of a 'niche' site is you "set and forget" it. Some people don't have the time to create products and provide customer support and promotion.

    Many people would rather have a number of niche sites set up in low competition niches with solid keywords and backlinks that they never have to touch again, yet continue to generate passive income.

    Of course, that is the difficult part about building a "niche site" network. You need to a lot of up front research to find good niches and keywords.

    Mahlon
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  • Profile picture of the author Aaron Doud
    Small Niche sites should be of the set it and forget it varity. Also of course you learn skill doing those that help you down the line when you move up into bigger and better things.

    Think of it like this. In the real world you take a job stocking shelves at walmart. using the skills you learned there you get your first management job. Leveraging those skills you end up managing larger and larger stores and even managing multiple stores. The first job was easy and paid you a bit over minimum wage but by taking the skills you learn and leveraging those to be better and better you now are making over $100k a year as a retail manager.

    And I've seen people do that above in well under 10 years. Hell I've seen store managers at walmart in their early 20's making over $100k a year.

    IM is no different you have to grow your skills and learn what to do. If you have the skills and can learn how to get better and better you can go from small niches to generating serious income in large and highly competitive niches like making money or dieting.
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  • Profile picture of the author Suthan M
    i think you should have thought out your exit strategy. What is your exit strategy?

    Was it:

    1. Build it, and sell it once it hits ____ ?
    2. Build it, and move on to the next project once it hits ___ ?

    Niche marketing is really a good way to make money (heck, thats how i did mine) , but you need to think out your strategy proper before you go into it.
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  • Profile picture of the author Justin Says
    I own roughly 130 niche websites and I don't feel it's a bad business model at all.

    Most of them are very small and generate small increments of money, but I do have a few that are quite large. One even has more than 500 posts.

    In my eyes, I'm probably going to slow down on building sites and instead of building more, now my goal is to make those 130 better.

    One of my sites receives upwards of 5,000 unique visitors a day, most only receive 100 unique visitors a day. My goal is to push those websites further and further until they are all receive 1,000+ unique visitors a day.

    Just because you start small doesn't mean you have to stay small
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Wexpert View Post

    I realized that you can get a high quality product up and running with as low as $1k-2k and it can make you what 10 niche sites can make in a month in a day ...
    Call me a skepchick but I don't really believe this.

    I couldn't, anyway.

    I've been doing this a little under three years and have 8 small niche sites which between them produce a lot of monthly income (I've kind of stopped giving "raw figures", but I earn quite a bit more than either my doctor or my lawyer). I just don't believe for a moment that I could make anything like that in a day with a "product of my own".

    Originally Posted by Wexpert View Post

    while if you invested the 1k in SEO and content and getting some 3-4 sites done they will only see poor results after months and you will be always under Google's mercy.
    Why?

    My business isn't "at Google's mercy" much at all. I don't get most of my traffic from Google, and wouldn't want to be so Google-dependent. SEO is only one source of traffic.

    Originally Posted by Wexpert View Post

    What's your take on this idea guys ?
    The great attraction of the small affiliate sites, to me, is that I can build up a genuinely asset-based business (my assets are my sites and lists, of course), earning increasing residual income from work already done, without my income being dependent on the continuing success of any specific, individual product at all. I can pretty easily change products whenever I like/need to.

    I can also easily add other products and/or other little sites, too. No further investment needed, once I have hosting. (Apart from domain-names, I suppose - but they don't cost anything).

    Selling my own product instead of having a little collection of small niche sites would, by comparison, be terribly risky and precarious. Quite apart from all the other vendors' problems (regulatory and legal compliance, providing customer service, and so on and so forth ... eew, it would be like "working for a living"! ), it seems to me that the real stability and security, flexibility and risk-minimizing are clearly in being an affiliate!
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    • Profile picture of the author Alex Barboza
      Great answer, as usual! May I ask how many posts are your small niche sites and how often do you update them?


      Originally Posted by Alexa Smith View Post

      Call me a skepchick but I don't really believe this.

      I couldn't, anyway.

      I've been doing this a little under three years and have 8 small niche sites which between them produce a lot of monthly income (I've kind of stopped giving "raw figures", but I earn quite a bit more than either my doctor or my lawyer). I just don't believe for a moment that I could make anything like that in a day with a "product of my own".



      Why?

      My business isn't "at Google's mercy" much at all. I don't get most of my traffic from Google, and wouldn't want to be so Google-dependent. SEO is only one source of traffic.



      The great attraction of the small affiliate sites, to me, is that I can build up a genuinely asset-based business (my assets are my sites and lists, of course), earning increasing residual income from work already done, without my income being dependent on the continuing success of any specific, individual product at all. I can pretty easily change products whenever I like/need to.

      I can also easily add other products and/or other little sites, too. No further investment needed, once I have hosting. (Apart from domain-names, I suppose - but they don't cost anything).

      Selling my own product instead of having a little collection of small niche sites would, by comparison, be terribly risky and precarious. Quite apart from all the other vendors' problems (regulatory and legal compliance, providing customer service, and so on and so forth ... eew, it would be like "working for a living"! ), it seems to me that the real stability and security, flexibility and risk-minimizing are clearly in being an affiliate!
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  • Profile picture of the author robobobo
    The whole pointing of writing in small niche's is to do something different and stand out from the crowd. You've a much better chance of writing in a niche market than in a overcrowded market imho
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  • Profile picture of the author Nero Arcnumé
    I wouldn't call any business model narrow minded. I think everyone should tackle any model which they most prefer and enjoy the most. For example, if you could program a software that you could sell, but you have much more fun creating a website and researching the niche, then you should create the sites because you enjoy it more. But you could program a piece of software if you think it might be enjoyable, you want to create something new or you just want to try and see how much you can make.

    I have a couple of niche sites but always looking for other business models. However, I quite enjoy creating micro niche sites because I love taking in knowledge on tons of subjects, like how does this work, what does that do, why do people want this, etc.
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  • Hi Wexpert

    Always remember the saying "little fish are sweet".

    Niche sites whilst spreading the effort also often consolidate the long term income.

    They also give us a better buffer against little things that impact on non-online marketers lives such as a GFC (Global Financial Crisis).

    What we do is both niches sites and our own products to allow for slow times and cater for the better returns on investment.

    Hope that helps

    Regards

    Bronwyn and Keith
    Originally Posted by Wexpert View Post

    Are We Being Small Minded By Doing Small Niche Sites ?

    this is a question that I asked my self this morning,

    I've been involved with this business model for the last year and I made a handful of sites that are making me an OK income ...

    But when I see people doing other business models with less time and effort and even less start up money I can't stop thinking about whether I'm doing the right things or not .

    And the types of businesses I'm talking about here are simply having your own thing and building a list and launching membership sites and solid products that you can proudly call yours .

    I realized that you can get a high quality product up and running with as low as $1k-2k and it can make you what 10 niche sites can make in a month in a day ... while if you invested the 1k in SEO and content and getting some 3-4 sites done they will only see poor results after months and you will be always under Google's mercy .


    What's your take on this idea guys ?

    Thank you
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    • Profile picture of the author Steven W Johnson
      When I see the term "niche marketing" I often wonder how many people really understand how loaded that term is.

      You can make MILLIONS per year from a single niche if:

      a. you PICK THE RIGHT NICHE
      b. you SUPPLY THE RIGHT PRODUCT

      let's take an extreme example to illustrate (avoiding the cliche mesothelioma kw):

      how about the oil and gas investing niche?

      just let your imagination go for a minute. who is in that niche? do you think they have any money to spend? do you think they have to fish out 3 credit cards combined to do the deal? hahaha
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      The Ya THINK? channel of a true UnderDog Guardian - Healing the world, One Underdog at a time
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      • Profile picture of the author myob
        Originally Posted by Steven W Johnson View Post

        let's take an extreme example to illustrate (avoiding the cliche mesothelioma kw)
        Small lucrative niches such as mesothelioma should never be avoided. Just avoid Google.
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        “If I have seen further than others, it is by standing upon the shoulders of giants.” – Isaac Newton
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  • Profile picture of the author IMWinner
    Absolutely not.

    We all start from small things that will eventually be great. But I would disagree with that statement, since doing niche sites, both small and big, are considered businesses and that neither would say that it has something to do with our mindset. It's kinda insulting, in a sense, that if people are doing small niche sites are small minded people, and for those who aren't successful even for small niche site? What do we call them then? Mindless people?

    Niche sites cannot be use to determine a person whether great minded or small minded he/she is. I mean, niche sites are use now as a measurement for a person's capacity of the mind?
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  • Profile picture of the author Giftys
    I think it's interesting that so many people think the grass is always greener on the other side of the fence. We're often on our niche side looking at bigger things thinking that we should be over there. I hear just as many of those guys in wider genres commenting how they should get into niches. It's a fascinating human phenomenon.

    I see it all the time in the gift market. The wholesalers complain about not having the mark-ups that the retailers enjoy and the retailers complain about not getting the bulk orders that the wholesalers enjoy.
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  • Profile picture of the author BobBeckett
    My whole thing with small niche sites is you never know 100% if it's going to pan out. So you are either exchanging time or money. If you have a little money to lose where you can hire someone from ODesk for $2-$3 an hour to do the sites for you (like I do) eventually the sites pan out. This can resort you in as little as $20 to $60 a week depending on your budget and how far you want to take it.

    There are also many tools that help create the sites for you that you can teach your outsourcer to use.

    If you invest all your time on the other hand it's just like gambling in my opinion. To me time is wayyyyy more valuable then money. I would rather throw my dice on the table and see what happens so I can spend time with my wife/kids then sit there all day wasting it.
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    • Profile picture of the author Steven W Johnson
      Originally Posted by BobBeckett View Post

      My whole thing with small niche sites is you never know 100% if it's going to pan out.
      Many will try. FEW will track. Fewer still will tweak things properly. How do you know which niches to keep unless you get REALLY good at testing and tracking?


      If you invest all your time on the other hand it's just like gambling in my opinion.
      Mmmm...that sounds suspiciously like, um, entrepreneurship! lol

      If everyone who tried their hand at making money online behaved like an attorney or accountant and flipped on the time-clock every single minute they waste (err, spend), and then calculated their hourly rate, there would be a lot less people even trying...
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      The Ya THINK? channel of a true UnderDog Guardian - Healing the world, One Underdog at a time
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  • Profile picture of the author Aubaine
    I think everyone may be missing the idea here. Take a step back from the niche marketing idea and look at the bigger picture. The reason niche marketing is such a good business to get into, is the experience and knowledge you will gain from niche marketing.

    It allows you to learn about IM and experience it first hand, all while prepping you, teaching you, and helping you grow. Now taking this new knowledge and turning your experience into a product? A blog? A website? Think big picture, using little pieces :]
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    Anthony R. Smith
    Marketing | Socialaire Group
    www.socialairegroup.com

    An antonym for ambitious is 'easy'.

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  • Profile picture of the author seoblacksmith
    Originally Posted by Wexpert View Post

    Are We Being Small Minded By Doing Small Niche Sites ?

    ~
    I realized that you can get a high quality product up and running with as low as $1k-2k and it can make you what 10 niche sites can make in a month in a day ... while if you invested the 1k in SEO and content and getting some 3-4 sites done they will only see poor results after months and you will be always under Google's mercy .


    What's your take on this idea guys ?

    Thank you
    Hi Wexpert,

    Don't forget the rule in SEO "We are thinking big by going small". Generally, this applies for all niches you are working on.

    With these small niche sites, we will be able to dominate the first pages of search engines through localized keywords of your niches. Also, we always have to think out of the box like more internet marketers do. For example, you cater an SEO services, you shouldn't be focusing merely on those people who needs SEO. You should diversify your target audience like, a company who is in recession, SME/SMB, internet marketers (to resell seo), etc. Hope this helps.

    In case, you have problems with your budget, you can always compare the terms of each service provider, look for their clients feedback, and decide which among this providers is the best.
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    Experience SEO in Sales and Marketing approach. Send me an email at garyandrew15@gmail.com

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    • Profile picture of the author seoblacksmith
      Hi Wexpert,

      In addition, please see if these would help you: look for the "This is what's working for me!" section in this forum..
      Signature

      Experience SEO in Sales and Marketing approach. Send me an email at garyandrew15@gmail.com

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