5 {{ upvoteCount | shortNum }}
5 {{ upvoteCount | shortNum }}

Landing page content idea - Plain daft or sound concept?

by JaffeyApple
4 replies
My chosen niche has around 50k local searches per month. I want to break the market down into regional variations to reduce the gross market competition.

There are between 150/1500 results per regional variation per month with PR1's & 2's competing less for these. My thinking is the addition of the regional variation (KWs 'Car Mechanic' RV 'London') is making a longer tail keyword thus appealing to consumers nearing order placement.

I plan to have a landing page per region which will include some of the local regional towns and obviously information about the product/service but a keyword example of 'Car mechanic' has less searches per month than the regional variation has in isolation so I had an idea....

Would it be a prudent idea to increase page relevance to have a few associated sentences regarding the region. I appreciate that I am not selling the region, I am simply trying to determine if these additional sentences will add weight to the regional variation to display more validity hopefully impacting on relevance to the LTKW in SE's.


Is this plain daft or a sound idea?
#concept #content #daft #idea #landing #page #plain #sound
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by JaffeyApple View Post

    My thinking is the addition of the regional variation (KWs ‘Car Mechanic’ RV ‘London’) is making a longer tail keyword thus appealing to consumers nearing order placement.
    Why are the ones using a location-specific word as part of their search-terms more likely to be "nearing order placement" than any others?

    Originally Posted by JaffeyApple View Post

    a keyword example of ‘Car mechanic’ has less searches per month than the regional variation has in isolation
    Really? :confused:

    I think I must have misunderstood you, there.

    Originally Posted by JaffeyApple View Post

    Would it be a prudent idea to increase page relevance to have a few associated sentences regarding the region. I appreciate that I am not selling the region, I am simply trying to determine if these additional sentences will add weight to the regional variation to display more validity hopefully impacting on relevance to the LTKW in SE's.
    Let me see if I understand you, here. You're saying that it's easier to rank for "Car mechanic London" and "Car mechanic Birmingham" and "Car mechanic Bristol" than it is for "Car mechanic"? (Yes, this certainly makes sense). And you're asking whether the landing page of your "Car mechanic Bristol" site will rank higher for that keyword if Bristol is mentioned a bit more on it, with a bit of chat about the Bristol one-way system, the Bristol garage trade, the Bristol night-spots, or whatever? I'm only guessing, but I think it will. It sounds perfectly plausible to me that it should. But I'm also guessing the difference may not be huge, because we're only talking about on-page SEO here, and off-page SEO is going to be a lot more important anyway. I'll be interested to see others' replies, and apologies if I've misunderstood you a bit.
    {{ DiscussionBoard.errors[4745836].message }}
    • Profile picture of the author JohnMcCabe
      Depends on what you want to be seen as relevant for, the core KW ('car mechanic') or the region ('Bristol').

      You might end up attracting the wrong traffic, from people interested in, say, 'Bristol pubs' rather than people looking for a local car mechanic.

      Now, if you find a way to tie the two together...

      "The salty sea air of Bristol makes changing your oil more often a necessity. Here are some Bristol car mechanics who can handle the job for you straightaway..."
      {{ DiscussionBoard.errors[4745880].message }}
    • Profile picture of the author JaffeyApple
      [QUOTE=Alexa Smith;4745836]Why are the ones using a location-specific word as part of their search-terms more likely to be "nearing order placement" than any others?

      From experience in my field the search of the keyword only is more investigative. With the addition of the regional variation it has shown to be more likely search for an actual supplier.

      In relation to your second comment kebabs have less searches than london for example. My point was perhaps not very clear so apologies for this.

      Let me see if I understand you, here. You're saying that it's easier to rank for "Car mechanic London" and "Car mechanic Birmingham" and "Car mechanic Bristol" than it is for "Car mechanic"? (Yes, this certainly makes sense). And you're asking whether the landing page of your "Car mechanic Bristol" site will rank higher for that keyword if Bristol is mentioned a bit more on it, with a bit of chat about the Bristol one-way system, the Bristol garage trade, the Bristol night-spots, or whatever? I'm only guessing, but I think it will. It sounds perfectly plausible to me that it should. But I'm also guessing the difference may not be huge, because we're only talking about on-page SEO here, and off-page SEO is going to be a lot more important anyway.

      JohnMcCabe / pdrs
      Valid comments. I was going to try to tie the two together but in reality part of it was simply going to be a latch onto the trousers of large region specific searches.

      Thanks to all for your input.

      This idea stemmed from studying the form of PR1 competitors. One specifcally has done this for every regional variation and is on PR1 for all regional searches. I may be wrong with my thinking here but I believe that the culmination of 50+ PR1's has grealy impacted on the KW's in isolation giving similar results. I thought it was quite canny!
      Signature
      I'd best not talk toooo loud in case I ain't saying nuffin'
      {{ DiscussionBoard.errors[4746024].message }}
  • Profile picture of the author pdrs
    mentioning the towns you want to rank for on your pages is obviously a good idea but mention them together with your niche i.e. town car mechanic. Keep in mind that this is only onpage SEO and you'll probably end up having to do a fair bit of off-page SEO anyways.
    Signature
    RemoteControlHelicopterReviews.(com/net) - Up for sale! No reasonable offer refused. Great branding for a super hot niche!
    {{ DiscussionBoard.errors[4745895].message }}

Trending Topics