Is Video Marketing The New Article Marketing?

30 replies
I was chatting with a fellow Warrior this afternoon and we were talking about it seems like article marketing is not working as well as it once did and he seemed to think that submitting videos has taken its place to some degree.

What do you guys think, Has video taken over or is article marketing still the top dog.
#article #marketing #video
  • Profile picture of the author Riggs
    Assuming I'm like most other people, I have to say I'd much rather watch a well rehearsed narrative video than read seven paragraphs of a generic article. Unless ofcourse the article provides some useful literature references relevant to my interests.
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  • Profile picture of the author scrofford
    Originally Posted by Doug Taylor View Post

    I was chatting with a fellow Warrior this afternoon and we were talking about it seems like article marketing is not working as well as it once did and he seemed to think that submitting videos has taken its place to some degree.

    What do you guys think, Has video taken over or is article marketing still the top dog.
    I don't think video has taken over. I think it depends on who you are trying to reach and the content you are communicating. Although there are those who would rather read than watch a video, and vise versa. I think the best way to find out what your market wants is to just test it.
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  • Profile picture of the author albertosm
    you could say that, it really depends on the target market
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  • Profile picture of the author cplace28
    I agree with Riggs and Joe
    Video are king they are like TV online and thats why now you have to watch commercials before your video and a banner. It's just another great medium for IM
    Most important they keep people on your site.
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    • Profile picture of the author JRCarson
      I think it depends on the subject and the person visiting the content...and the mood they're in!

      Sometimes you just want to skim an article. I OFTEN leave pages because I don't have the patience to watch someone on a video get to the gist (3 minutes in) of what I want to know.

      The written word will never lose out completely in my opinion.
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      • Profile picture of the author grafic
        Originally Posted by JRCarson View Post

        Sometimes you just want to skim an article. I OFTEN leave pages because I don't have the patience to watch someone on a video get to the gist (3 minutes in) of what I want to know.
        I recently came across a piece of software that enabled you to watch any videos on the web at triple speed - perfect for skimming videos.
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  • Profile picture of the author elitewms
    Content is still king, article marketing is essential for search engine traffic. video marketing is becoming an effective alternative but I dont think it will ever replace article marketing.
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  • Profile picture of the author BenKJunya
    Videos allow you to capture people who like to watch rather than just plain reading. This extends the reach of your content because you attract visual learners thus attracting a large audience. It engages the senses. It is said a picture can tell you a thousand words so imagine moving pictures because you have the ability to create sounds and live movies. Videos at the same time can be accessed at any time viewing videos with all kinds of devices these days is possible thanks to the technology. For example Ipods, cell phones, laptops, etc. allow you to access video content anywhere at any time. Videos definitely achieve top rankings in the search engines since Google has introduced Universal Search. This means videos now appear in the search results pages.
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  • Profile picture of the author Doug Taylor
    Thanks for everyone's opinion. I personally prefer text over video but I am probably in the minority. Making videos is something I have not had a whole lot of experience in, but I think it is time to learn.
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  • Profile picture of the author jbode
    Video traffic is increasing, article traffic is decreasing... that being said they both have their place

    Why not use both since you can use the same content anyways?
    ...not to mention articles can be used in several ways like turning them into short reports and posting them on document sharing sites.
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  • Profile picture of the author billnad
    I still communicate mostly by ext over the internet although podcasting and video are definitely really important.

    I think the most important thing to remember though is that you can use powerpoint slides with Cam Studio for free or you can use your webcam and just upload to Youtube also for free. A third option for some people might be to setup weekly live shows on Ustream.

    It is a whole other world going to video but it takes some practice. I feel like a dork everytime I start trying to record a video talking to nothing but a camera.
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  • Profile picture of the author Mary Wilhite
    Another Video vote here.

    That's due to the decreasing attention span of visitors and
    as posted above, a large part of mobile web access is attributed to
    watching videos.
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  • Profile picture of the author Mbullard
    If it's on YouTube, you can do both, even though that sounds weird. Use YouTube to show the video and use the description box to paste in an article. Best of both worlds.
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    • Profile picture of the author Mary Wilhite
      Originally Posted by Mbullard View Post

      If it's on YouTube, you can do both, even though that sounds weird. Use YouTube to show the video and use the description box to paste in an article. Best of both worlds.
      That's a good advice mark.

      by the way, in your experience will the article/description show up on Google search?

      For example I created a video on one topic and posted an article/description to a relatively different topic will Google index the video on both topics?

      Thanks!
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    • Profile picture of the author grafic
      Originally Posted by elitewms View Post

      Content is still king, article marketing is essential for search engine traffic.
      So video isn't content?

      Work on video content detection is getting pretty advanced now. I know that the you tube transcription feature sucks but you have to admit, they're getting there.

      I think that totally interactive video content all over the web is where we are headed before the end of the decade.

      I for one would like to get my foot firmly in the door as soon as possible on this.

      Originally Posted by Mbullard View Post

      Use YouTube to show the video and use the description box to paste in an article. Best of both worlds.
      Love It...
      You could also narrate your article as video soundtrack and add CC text. That way the SEs know what your video is about and you can use on-page (or on-screen) SEO techniques with your video script.
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    • Profile picture of the author NicoleBeckett
      Originally Posted by Mbullard View Post

      If it's on YouTube, you can do both, even though that sounds weird. Use YouTube to show the video and use the description box to paste in an article. Best of both worlds.
      Or, you could take it one step further... Write a shorter article, then go more "in depth" with a longer video. That way, people who want to skim and get basic information get it in the article, and people who want to dig deeper can take the time to watch your video. In fact, it might be a great way to incorporate video into your blog.
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  • Profile picture of the author JohnMcCabe
    Originally Posted by Doug Taylor View Post

    I was chatting with a fellow Warrior this afternoon and we were talking about it seems like article marketing is not working as well as it once did and he seemed to think that submitting videos has taken its place to some degree.

    What do you guys think, Has video taken over or is article marketing still the top dog.
    Judging by the volume of crappy scrolling PowerPoint videos of crappy gibberish articles uploaded for the purpose of dropping a backlink, yes, video may overtake article marketing for that purpose.

    At least until we get Panda II, and the video services start eliminating the trash.

    The we can start in on the "death of video marketing" threads. :rolleyes:
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  • Profile picture of the author heevyhivy
    Which software was that grafic? This could be useful in watching documentaries from sky's online tv vault for niche research!
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  • Profile picture of the author mariomvr
    Originally Posted by Doug Taylor View Post

    I was chatting with a fellow Warrior this afternoon and we were talking about it seems like article marketing is not working as well as it once did and he seemed to think that submitting videos has taken its place to some degree.

    What do you guys think, Has video taken over or is article marketing still the top dog.
    Hi,

    No. These are 2 different types of media. Just that. Video is having more exposure because we have abused the article ezines and now google has removed their seal of trust to them which makes video more effective.

    But it doesn't mean that you're going to get traffic from video even if you have a lot of views on your video.

    Regards
    Mario
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    • Profile picture of the author Doug Taylor
      Originally Posted by mariomvr View Post

      Hi,

      No. These are 2 different types of media. Just that. Video is having more exposure because we have abused the article ezines and now google has removed their seal of trust to them which makes video more effective.

      But it doesn't mean that you're going to get traffic from video even if you have a lot of views on your video.

      Regards
      Mario
      That really makes a lot of sense and is good advice Mario.
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  • Profile picture of the author admypro
    Hi,
    Online video is an integral part of modern society. I now intended that the articles are not relevant in the context of nanotechnology. in the future, all web sites will be completely in flash and video context. Video information is perceived as better eyesight is a major by 90%. All this means that soon all the traffic going through the video. All standards be changed by Google introduces new technologies every day the world is changing at light speed in a hurry to keep pace with time. Thanks
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  • Profile picture of the author Glenda from OZ
    I'm a newbie but everywhere I look I'm getting video. It seems to me that some of the really successful IMers are using video everywhere and putting out courses on how to create video to get higher rankings. I wonder if its a bit like the kindle - some just love it and some prefer their old paper books. I must admit though, if I'm on a page and video goes on and on I just click away now. My time is important and if someone is just waffling on about how great this thing it really bugs me. It also uses up a lot of my bandwidth. A good solution -at least this works to keep me on the page-is to offer text as well so that people can actually FIND what they want to know about quickly. I'm much more likely to hang around. just a newbies honest opinion.
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  • Profile picture of the author tjkirgin
    This is a slight redirect to this thread (and maybe I missed someone saying something about this). but as far as SEO backlinking related, does anyone have an opinion on if video backlinking works with more effectiveness than article backlinking?
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  • Profile picture of the author suxes2005
    Video marketing is kinda taking over.
    I've been enjoying some affiliate incomes
    with video marketing!

    SHALOM
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  • Profile picture of the author Mbullard
    I honestly don't know whether the description shows up in Google search. But I have noticed that videos on YouTube that have an elaborate description will show up higher in YouTube's search results. More experimentation needs to be done with that. Also, Grafic's idea of transcribing for CC and adding a transcript is another great idea and should be implemented as well.

    And don't forget, use YouTube's description box to put clickable links to your Twitter, FB, G+, YouTube channel, etc.
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  • Profile picture of the author Alex Kage
    Well, people will always love to see(and hear) a video rather than read an article. They would even love to see a video about an article that is being read.
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  • Profile picture of the author papeter
    If people on video sales sites for example would stop repeating themselves and get to the point quickly succinctly and eloquently then video would be better than conventional sales articles. Links on actual videos would be a huge benefit too. If you have a lousy speaking voice then for goodness sake get someone with a decent voice to take over your message.

    A high majority of people are guilty of poor presentation. This leads to a good opportunity for a person with a nice warm and sincere speaking voice, reasonably well presented to earn good money, in fact very good money. $100 to 250 per video.

    A 2 min video (well made) will convey much more then a 10 page sales letter/article ever will.

    My answer to this thread is a resounding YES that Video is the new article marketing! Anyone saying NO are living in the dark ages.
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  • Profile picture of the author whatihave
    Banned
    I've been hearing so much lately how people are starting to use Youtube more frequently and it seems to be working for some. I also could see how a concise 2-3 minute video would have a better effect on some than a 500 word article.
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