So, it set me wondering what it is about a sales page that causes some people to classify the page as a scam. For our purposes, let's define 'scam' as an attempt to gain money by means of deception.
As we know, ClickBank has been clamping down (quite rightly) on vendors who were using certain tactics such as fake scarcity, using actors to give testimonials, making 'blind offers' where it is unclear what is being purchased and so on.
But, what factors remain that might still flag a pitch as a possible scam in the mind of the prospect?
Personally, I am not fond of the ubiquitous discount offer for leavers i.e. the old 'click cancel to stay on this page for a special offer' routine. I appreciate that some people do it much better than others and that the presence of such a tactic does not make the pitch a scam by any means. It is a personal dislike of mine.
However, I would be very interested to hear the views of other Warriors on this matter. What is it specifically on a sale page that causes you to think 'this is a scam?'