WHAT INTERNET MARKETERS CAN LEARN FROM BARACK OBAMA
Website:
His official website was not just designed nicely, navigating within the site was a pleasure and information was easily accessible. Yeah, a no-brainer I know, but still a good reminder.
Social networking:
He captured the social news and social media very well. He obviously realized where the youth are, that's where marketing dollars should go. Did you know that the social media network developed by the Barack Obama campaign created more than 3,500,000 friends for Barack Obama? Wow!
Search Engine Optimization:
Try searching for words like "Barack" and "Obama" in any of the four search engines you bring up first on the list the presidential campaign website of Barack Obama. He made great use of tags!
Grass-roots marketing:
Lawn signs, drop cards, rubber stamps, flyers, tv ads, bumperstickers- all referenced his website.
No wonder the guy won! Any other observations? . . .
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"It's easier to fool people than to convince them that they have been fooled. -- Mark Twain