Kindle Fire Effect on Amazon Affiliates

8 replies
Your thoughts on what effect Amazon having it's own tablet will have on the Amazon affiliate program?

My way too early impression ...

- An opportunity to specifically target Kindle Fire users through other promotions. [good]

- Another purchasing avenue that circumvents any affiliate cookie set on a desktop. [bad]

- When Amazon Silk opens and there are pre-set websites ready to access with one touch, your affiliate site will not be one of them. [bad]

Still to be seen, how much Amazon will use control of the hardware and software to direct buyers to its website at the expense of every other website.

#affiliates #amazon #effect #kindle
  • Profile picture of the author myob
    None of that is even relevant if you have subscriber lists, and are sending them regular promotions and updates. Also consider ezine solo ads, direct mail and other offline promotions.
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    • Profile picture of the author kindsvater
      Paul, I disagree.

      I've seen my wife be emailed a promotion then walk over to her Kindle, go find the product, buy, download, and read.

      No commission for you. Sorry, but your affiliate link is on the wrong electronic device so you don't get any referral credit.

      Direct mail. Seriously?

      That strategy worked so well for Computer City and Best Buy.

      Respectfully, but there is something else in your post, I won't mention here, that tells me you are not marketing as you suggest as an Amazon affiliate.

      Remember, this thread is about Amazon affiliates.

      Not about marketing in general, or non-Amazon marketing.

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      • Profile picture of the author myob
        Originally Posted by kindsvater View Post

        Remember, this thread is about Amazon affiliates.
        I didn't forget.
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  • Profile picture of the author SageSound
    I don't see it being all that different than it is today. Amazon's cookies are only good for 24 hours. Looking at my own behavior, more often than not I'll search for something on Amazon and then leave the browser window open for a day or three before I make a buying decision. Sometimes I'll even drop some things into my "Wish list" if I think they might be longer-term purchases. Some things are bought immediately, but not most.

    I'd say less than half of my purchases on Amazon would pay anybody a commission anyway ... IF I clicked on a link that dropped a fresh cookie beforehand.

    Most of the time, I just go to, do some searching, then do whatever. In other words, I probably spend more time on Amazon doing product research than I do actually buying something.

    I did subscribe to Amazon Prime, not sure if I'd really get much value from it. But I find that I shop at Amazon more frequently now because: (a) the shipping basically "free"; and (b) I know stuff will show up in 2-3 days (for most products, anyway).

    I used to spend a lot of time surfing on eBay for "good deals", but with Amazon Prime, I tend to buy from Amazon now, unless I find a really killer deal on eBay. I also have a lot more confidence in Amazon's fulfillment services than in random eBay sellers whose actual practices vary widely in spite of what they claim on their auction pages. And most things can be returned to Amazon for a full refund if there's a problem.

    What I'm saying is that people who shop regularly on Amazon probably end up generating very few commissions for Associates. If I learn about a product from someone and use their Amazon link, I actually make an effort to ensure they DO get credit. But, again, I'll frequently wait more than 24 hours before actually making a purchase, making it a moot point.

    Kindles will make more people "regulars" with Amazon, just like Amazon Prime probably does.

    But there are still hoards of people who are NOT "regulars" and still surf around looking for stuff, and will click on Amazon links to learn more.

    As an aside, the biggest mistake I see with most Amazon affiliate sites is that the site owners make the mistake of trying to provide enough information on the site to make a sale. What you want to do is provide enough information to get the visitor to click your affiliate link to learn more! This drops a cookie, and you'll earn a commission if they buy ANYTHING (within 24 hours). Anecdotal evidence shows that 30%-50% of commissionable sales have nothing whatsoever to do with the products you promote. So trying to drive visitors to a "buying decision" rather than simply a "click to learn more" decision does more to reduce your commissions than perhaps anything else.

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  • Profile picture of the author Rob Howard
    Brian, while it may make a difference for digital audio, video and text...I doubt it will have much of an effect on physical goods, which is the big advantage with the Amazon Affiliate program.

    Most people look for product reviews - both on amazon and on the web - and I think that won't change. Just make sure your website shows up well on tablets.

    Books pay crap anyway - like 10 cents or something crazy. If I'm going to promote infoproducts, I'll either make my own or sell clickbank/rapbank or some other network.

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    • Profile picture of the author kindsvater
      As I understand it, since the Kindle Fire is always connected to an Amazon ID, Amazon will have serious information about what sites you visit and what you buy.

      That could allow for some real targeted ads on Amazon.

      Now, imagine if you had access to the Facebook demographic information plus buying data at Amazon.

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  • Profile picture of the author CDarklock
    Originally Posted by kindsvater View Post

    Your thoughts on what effect Amazon having it's own tablet will have on the Amazon affiliate program?
    I'm just glad I can get a tablet that doesn't suck and isn't from Apple.
    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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    • Profile picture of the author kindsvater
      The $199 price point is interesting for various reasons. One, I believe, is that Amazon expects to make money from purchases on its site.

      Theoretically, Amazon could give the Kindle Fire away as a means of drawing more purchasers to its site - and be profitable.

      I'm not sure if that is a positive for Amazon affiliate marketers.

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