My way too early impression ...
- An opportunity to specifically target Kindle Fire users through other promotions. [good]
- Another purchasing avenue that circumvents any affiliate cookie set on a desktop. [bad]
- When Amazon Silk opens and there are pre-set websites ready to access with one touch, your affiliate site will not be one of them. [bad]
Still to be seen, how much Amazon will use control of the hardware and software to direct buyers to its website at the expense of every other website.