I am a relatively successful music producer and I own & run a relatively successful music blog. Recently I bought a new ecommerce website related directly to my blog's niche. I am going to be the "face"/voice of my new site, front and center on the content, ads, videos, etc.
I have a decent REAL twitter following of about 550 right now. I have been debating whether or not to branch out with a new twitter ID for my new site, in addition to my personal one.
Do you think it's a mistake for me to start spreading myself thin over multiple twitter accounts? Or just go with my established personal one already?