How To Make More Money From Your Website..

I'll hazard a guess that only a very small number of
people pay any attention to the really important
numbers within their business.

For example: Do you know:

• Your subscriber opt-in rate for each of your ezines?
• The sales conversion rate for each site?
• The refund rate for each of your products?
• Your shopping cart abandonment rate?
• The lifetime value of each customer?

Improving any one of the above figures will add to
your bottom line profits at little or no cost.

Whatever your advertising cost, measured in hard
cash or hours of time spent, you can get a better
return on your ad spend if you improve what happens
on your website.

I used a similar example earlier today..

Lets assume you make 30 sales of a $27 product
every month and 12% of the people who get as
far as the shopping cart bail out.

Let's say you add an exit survey to discover the
main cause of that shopping cart abandonment.

You discover that most people are worried about
the security of their personal information. You then
add extra text on your order page explaining the
payment process step-by-step and you reassure
them that their data will only be seen by a very
reputable payment processor.

OK, that tweak might halve the number of people who
abandondon the cart.

That will generate an extra 22 sales every year and
add $594 to your annual sales revenue. For what..
a couple of hours of your time?

John