A viral marketing lesson for us all...It's Coming!
So, a few months back when some guy was saying the world was going to end and even got others believing it reminded me of something for my childhood. And it has to do with interesting ways of marketing that get people talking, i.e. viral marketing before you could do it with the internet!
One day, I was in my mom's classroom after school (she was a teacher obviously). There were still kids around waiting for their ride to go home and my mom was watching them until they left, and I was just killing time until it was time to go home once my mom would be ready.
A friend and I were messing around with the radio and we stopped on some weird station. There was no music. Just a slow, rhythmic heartbeat "ba bump, ba bump, ba bump" 3 times as I remember, followed by a definitely eery, low voice of a man saying "It's cominggggggg...." followed again by the 3 heartbeats. "ba bump, ba bump, ba bump...It's cominggggg...ba bump ba bump ba bump...It's comingggggg...ba bump ba bump ba bump.." etc.
You get the picture. It was on a loop and repeating over and over. Man I can still hear it to this day, it was pretty creepy! Well, my mom is admittedly, easily freaked out and it was really freaking her out. She had no idea what was going on and when some other teachers wandered in and mom's came in to pick up their kids she had them listen to it. I can tell you, it got everyone talking! And everyone was pretty freaked out!
Well, in the news that night or maybe it was the paper the next day, it was revealed. It freaked the whole city out and got everyone talking and predictably to you by now, probably, it was just a promotion for a new radio station. They were changing from country to rock, or something like that. And for 24 hours while they switched over they just played that loop to pique people's interest.
It went viral in the form of gossip and certainly worked as far as publicity goes.
It's the earliest form of viral marketing I can remember and man it worked!
Is there something we can learn here for affiliate marketing? Sure. And I just said it. Viral marketing is merely a form of gossiping, but online.
What gets people gossiping? What gets people talking? Something weird, something crazy, something cute, something scandalous, etc.
Anyway, I have been thinking about that radio station weird promo that day and how it went "viral" and how that kind of relates to internet marketing in a funny way, today.
Discuss...what are your thoughts?
One day, I was in my mom's classroom after school (she was a teacher obviously). There were still kids around waiting for their ride to go home and my mom was watching them until they left, and I was just killing time until it was time to go home once my mom would be ready.
A friend and I were messing around with the radio and we stopped on some weird station. There was no music. Just a slow, rhythmic heartbeat "ba bump, ba bump, ba bump" 3 times as I remember, followed by a definitely eery, low voice of a man saying "It's cominggggggg...." followed again by the 3 heartbeats. "ba bump, ba bump, ba bump...It's cominggggg...ba bump ba bump ba bump...It's comingggggg...ba bump ba bump ba bump.." etc.
You get the picture. It was on a loop and repeating over and over. Man I can still hear it to this day, it was pretty creepy! Well, my mom is admittedly, easily freaked out and it was really freaking her out. She had no idea what was going on and when some other teachers wandered in and mom's came in to pick up their kids she had them listen to it. I can tell you, it got everyone talking! And everyone was pretty freaked out!
Well, in the news that night or maybe it was the paper the next day, it was revealed. It freaked the whole city out and got everyone talking and predictably to you by now, probably, it was just a promotion for a new radio station. They were changing from country to rock, or something like that. And for 24 hours while they switched over they just played that loop to pique people's interest.
It went viral in the form of gossip and certainly worked as far as publicity goes.
It's the earliest form of viral marketing I can remember and man it worked!
Is there something we can learn here for affiliate marketing? Sure. And I just said it. Viral marketing is merely a form of gossiping, but online.
What gets people gossiping? What gets people talking? Something weird, something crazy, something cute, something scandalous, etc.
Anyway, I have been thinking about that radio station weird promo that day and how it went "viral" and how that kind of relates to internet marketing in a funny way, today.
Discuss...what are your thoughts?
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