Question About WSO Bonuses?

by GaryG4
10 replies
I would like to know what your thoughts are on adding bonus offers to a WSO. Is it acceptable to offer PLR products of value to a WSO? Or do the bonuses need to be original content like the WSO?

Thanks In Advance.
#bonuses #question #wso
  • Profile picture of the author Ken Strong
    It's OK for bonuses to be PLR from other sources as long as your main product is something original from you.
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    • Profile picture of the author GaryG4
      Originally Posted by Ken Strong View Post

      It's OK for bonuses to be PLR from other sources as long as your main product is something original from you.

      Thanks for the feedback. I was wondering about it.. I have some cool bonuses to add and now Im thinking different from what hpgoodboy said below your post.

      He said if the product is good... then no need for a bonus.. this is good imput.

      But what is better? Giving more products along with a great product? Or just giving a great product?

      Seems to me if you have a great product that people would use and give some good bonuses its almost like a no brainer... what is your take on this?

      Thanks again for the feedback.
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  • Profile picture of the author lotsofsnow
    I usually do not offer a bonus.

    A good product is good and does not need a "bribe".

    Sometimes a bonus would make sense but I have seen many WSO publishers that try to overwhelm the buyer with bonuses. It does not make sense.

    Some guru figured it out and then others blindly copied it.

    Create an excellent product and avoid throwing in the bonuses that nobody reads anyhow.

    HP

    PS:
    Just ask yourself:
    When was the last time you really read a bonus ebook?
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    • Profile picture of the author GaryG4
      Originally Posted by hpgoodboy View Post

      I usually do not offer a bonus.

      A good product is good and does not need a "bribe".

      Sometimes a bonus would make sense but I have seen many WSO publishers that try to overwhelm the buyer with bonuses. It does not make sense.

      Some guru figured it out and then others blindly copied it.

      Create an excellent product and avoid throwing in the bonuses that nobody reads anyhow.

      HP

      PS:
      Just ask yourself:
      When was the last time you really read a bonus ebook?
      That is some great feedback. I will consider it. The thing is I have bonuses that kinda complement the wso. Besides the bonus is software not a cheap ebook..
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    • Profile picture of the author DianaHeuser
      Originally Posted by hpgoodboy View Post

      PS:Just ask yourself:
      When was the last time you really read a bonus ebook?
      I did. It depends on who gave you the bonus.

      Di
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  • Profile picture of the author dadamson
    Agreed!

    I never offer bonuses, only a reduced rate (which is what a WSO should be about!)

    If your product or service is good enough and fills a gap in the market then a bribe/bonus is not necessary.

    In my experience I don't think I have EVER opened a bonus PDF ebook or whatever from a WSO I bought, nor did I get swayed to buy the WSO because of the bonus that was with it.

    Seems like extra baggage to me, not needed.
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    • Profile picture of the author GaryG4
      Originally Posted by dadamson View Post

      Agreed!

      I never offer bonuses, only a reduced rate (which is what a WSO should be about!)

      If your product or service is good enough and fills a gap in the market then a bribe/bonus is not necessary.

      In my experience I don't think I have EVER opened a bonus PDF ebook or whatever from a WSO I bought, nor did I get swayed to buy the WSO because of the bonus that was with it.

      Seems like extra baggage to me, not needed.
      Ya these are really good points that you and Hp made... makes me think again about the approach. so caught up in seeing everyone offer bonuses all the clickbank and the web that was thinking it is a must when selling products..

      But on wso its so cheap that I guess there is no need to give bonus.

      Thanks I'm going to rip it off the sales page... lol
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  • Profile picture of the author onSubie
    Bonuses that help the WSO are good.

    For example, if your WSO requires building a web site, but you don't want to add 20 pages of how to install, set-up, add theme and plugins to a WP site, then a bonus e-book or video series on how to install and set-up WP could be helpful.

    Many times a WSO presents an idea or technique that relies on fundamental skills that are outside the scope of the WSO but some (many) newbies don't have.

    In these cases some bonus content (PLR is fine) or direction to free online resources are often added.

    Mahlon
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  • Profile picture of the author good9paul
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  • Profile picture of the author Ruth P
    I don't necessarily agree that bonuses are less important than a discount. If the bonus is original to the WSO, then that fulfils the criteria that the offer is something not available to the general public.

    If you used PLR for the bonus - which I'm not 100% sure is allowed though I don't do it - then you'd want to make sure the main offer was something special to Warriors only.

    Personally, I use both 100% unique bonuses AND discounts in my WSOs. It all depends on what's appropriate for your niche. Since I write content, people can't get enough of it. But maybe it wouldn't be as appropriate for a certain eBook etc. I definitely think it helps to increase value and show I overdeliver, though.
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  • Profile picture of the author ZachWaldman
    I don't think adding bonuses would ever hurt your offer. However, for them to help your offer, they should be high quality.

    When it comes to PLR, there are varying degrees of quality out there. I have PLR that's better than many of the products being sold as WSO's.

    The mistake people often make when adding bonuses is that they don't do a good job of showing their value. It's hard to do if the product creator secretly knows his bonuses are garbage.

    On the other hand, if you're truly over-delivering, in part because you've added some great products as bonuses, who would complain about that?

    I think the misuse of many marketing techniques have made people on here jaded.

    For example, there was a thread recently where somebody complained about upsells when buying WSO's. There's nothing wrong with having an upsell, but it depends on how it's used. If the original WSO requires the upsell to work as advertised, that's wrong.

    Just because one person throws in garbage bonuses as a bribe doesn't mean that somebody else isn't offering great bonuses because he wants to add tremendous value to his offer.

    Mick Meaney has an awesome WSO called Celebrity Hijack. There's a bonus in there that by itself is worth the price of the WSO. I certainly wouldn't have been happier if he didn't include it.

    Marlon Sanders includes bonuses for his products and I've always found them to be of high value.

    A bonus I like to offer is a one hour phone consultation. My time is valuable so the bonus is valuable. I'm sure people would rather have access to me for help with what they purchased than to be left on their own.

    See, it's not the technique that matters, it's the integrity of the person using it.
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    Zach Waldman - Los Angeles Magician
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