Is this for real? Every single niche is already owned by someone?

53 replies
So... yeah, now I know how to manual research for niches, I may not be using a very efficient way, but I think, it's not that bad.
And the reason I believe I'm doing a nice research, it's because I've already found about 200 niches (yes, 200, I'm not saying 200 just to impress someone), and the thing is that...

Every single one, is already "owned" by some Internet Marketer, every single one...

There was maybe 3 niches that I was thinking "hey I bet no one has even though about this niche!", just to find out that some IM had made they're website about 2 months ago, I mean... how frustrating is that? lol

I'm already researching for a niche for a very long time, and even keywords with 3000 searches per month, are totally owned by other IM...
I've saw many, many niches with less than 10000 searches per month in fact.
And I'm ok with that, I agree that low searched keywords can be very valuable too, but every single one it's already taken.

What I need right now is your honest opinion:

Do you really think that's possible right now, to find any good "untapped" (I believe that's the term) niches?
#niche #owned #real #single
  • Profile picture of the author Gene Pimentel
    Two things:

    1) Watch/read the news. You'll discover brand new niches every day. Yes, there are many "untapped" niches to discover every day.
    2) Just because someone else dominates an existing niche, doesn't mean you can't overtake them.
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    • Profile picture of the author Steve B
      In addition to Gene's comments, think about this:

      1. There may be some important reasons why there are only a few marketers in some of the smaller niches . . . maybe there's little money in them.

      2. Many experienced IMers say the real money is in the huge niches where there are already many established players (it's where the action is, so to speak).

      3. No matter the size of the niche, there are "edges" around most niches where a creative and observant marketer can be successful.

      4. New niches present themselves all the time in old markets. Often, it's not that you have to discover a great new innovation . . . it's that all markets evolve with the times and new opportunities appear where there were none yesterday.

      5. "Organizers" are needed in every niche. These are the folks that know how to aggregate and how to bring products and consumers together (for a price, of course).

      Good luck Carvalho.

      Steve
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  • Profile picture of the author Eduard
    Personally, I think there are very few if any untapped niches right now. Internet marketing has been growing exponentially in the last few years.

    However, there are niches that are less crowded and easier to penetrate. Hey, don't be afraid of a little competition
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    • Profile picture of the author NETDAWG
      Originally Posted by Eduard View Post

      Personally, I think there are very few if any untapped niches right now. Internet marketing has been growing exponentially in the last few years.

      However, there are niches that are less crowded and easier to penetrate. Hey, don't be afraid of a little competition
      That's right.. don't be afraid of a little competition . However, i know exactly what you mean as far as finding that "golden nugget" that nobody else has found. The market has become more and more saturated, but at the same time it requires more creativity out of entrepreneurs. We have to evolve and improve to compete in our markets. Business.. it's a competitive game - gotta work harder if you want to beat the other players.
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      • Profile picture of the author JohnMcCabe
        Keep this in mind...

        Even the folks that discovered the gold nuggets didn't get to keep them secret for long. Every gold rush in history started with one person making the discovery and the masses pouncing on it.

        If you do find that 'gold nugget' keyword, enjoy it while it lasts. If there's any money in it, other people will tumble to it soon enough, and you'll still have to deal with the competition.
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  • Profile picture of the author sethdrebitko
    No.

    If you found a niche, its because someone made it. Nothing is untapped; it's just a matter of presenting better quality, and a more unique perspective.
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  • Profile picture of the author Chri5123
    Good post, however I think you are looking at it the wrong way:

    Do you really think that's possible right now, to find any good "untapped" (I believe that's the term) niches?

    Why do you want to do this?

    The niches that make the money are crowded for a reason.

    In fact the MORE money they make the MORE crowded they will be.

    Your aim should be to look at other people in the niche and improve on what they are doing.

    Chris
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  • Profile picture of the author WebPen
    I have 2 more things in addition to Gene's:

    1) There is MUCH more to the world of IM than SEO.
    2) If there are already IMers in that niche, that means there is probably money to be made.
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  • Profile picture of the author Roaddog
    Competition is a good thing.

    It means there is money there.

    Be better than your competition, you will make money.
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  • Profile picture of the author Bruce NewMedia
    I think you may be looking in the wrong place for niches.

    Get off your computer, and go to a big bookstore, maybe a couple of them. Look thru the magazines, find ones that interest you, then go thru the indexes, looking for articles that attract you and read them.

    I find many in-depth articles are previews of 'future niches', up and coming markets get talked about in articles, before they blossom into full blown niches.

    ...also, no one "owns" a niche. They are just 'renting' them til another player comes along.
    _____
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  • Profile picture of the author kindsvater
    I grabbed the last available niche this morning.

    .
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  • Profile picture of the author nadavs
    As others mentioned, no one owns any niche. Even well-established players can be beaten.

    When I started IM, I entered some of the most competitive niches out there. Until my recent Google penalty, I had #1 places for many of their keywords.

    nadavs
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  • Profile picture of the author ArdJan
    Competition is a good thing! Do some research on your competition and decide if you want to give it a go. Often it's possible to outrank them using better backlinks or better content. No one said it was easy
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  • Profile picture of the author ChrisAlta
    If there's competition in a niche then there's probably money to be made, and lots of it!

    Out of your 200 niches that you've found separate them into short term and long term goals. Some niches take longer to rank since there's more competition, whereas others could only take about a month to two months tops.

    Next, filter down on which ones would actually bring in the most cash, have the most searches, have a better buyers keyword.

    Then go check out your competitors site and list the pro's and con's about it. Then just make yours better. Don't focus too much on appearance, just get the articles all written up and let it optimize in the Google search index naturally. Make sure all of your on page SEO is killer and then just start outsourcing backlinks, backlink wheels, etc. You can also do some article marketing on Web 2.0 property sites, social book marking, and blog sites.

    As long as your content is relevant, provides value, and enables people to share your information (Google loves human interaction) you'll rank in no time.

    Last but not least just stay consistent and make sure you have some what of an interest in your niche.

    I've started niche websites and just lost interest in them even though I'm sure I could have made a lot of money. If you get bored, you'll end up focusing your attention on something that gets you excited. Then when you're a month down the road you'll find yourself saying "man..if I had only just stuck with that niche and been consistent with that."

    At least i find myself saying that haha

    Just put the work in. Where there's competition, there's money to be made!

    cheers yo!
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  • Profile picture of the author Rod Cortez
    Originally Posted by Carvalho View Post

    .........What I need right now is your honest opinion:

    Do you really think that's possible right now, to find any good "untapped" (I believe that's the term) niches?
    Yes, it's still possible, though not it's not as easy as it was 5 years ago. Though I'm not understanding why you would want to find any "untapped" niches, when no one actually "owns" a niche. I've been at this for over ten years now and niche research is one of my core competencies.

    My experience has taught me that it's better to find niches that have:

    a. Some competition
    b. Advertising (follow the money)

    These are two of your biggest clues that people are making money. Here's something else to think of, not everyone bids on all the profitable keywords if you're buying advertising (or using SEO). In fact, what's just as important is finding out the distribution channels that the competition is using and, just as importantly, not using.

    I was able to compete in some very hot niches because hardly any of the competition knew how to use free publicity to get traffic. In another niche, the top competitors only bid on high traffic keywords and totally left out a ton of long-tail keywords and hidden keywords.

    Just something to think about.

    RoD
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  • Profile picture of the author stevenjacobs
    Banned
    Just becauase there is a couple competors dont give up that niche.
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  • Profile picture of the author footbag_man
    Originally Posted by Carvalho View Post

    So... yeah, now I know how to manual research for niches, I may not be using a very efficient way, but I think, it's not that bad.
    And the reason I believe I'm doing a nice research, it's because I've already found about 200 niches (yes, 200, I'm not saying 200 just to impress someone), and the thing is that...

    Every single one, is already "owned" by some Internet Marketer, every single one...

    There was maybe 3 niches that I was thinking "hey I bet no one has even though about this niche!", just to find out that some IM had made they're website about 2 months ago, I mean... how frustrating is that? lol

    I'm already researching for a niche for a very long time, and even keywords with 3000 searches per month, are totally owned by other IM...
    I've saw many, many niches with less than 10000 searches per month in fact.
    And I'm ok with that, I agree that low searched keywords can be very valuable too, but every single one it's already taken.

    What I need right now is your honest opinion:

    Do you really think that's possible right now, to find any good "untapped" (I believe that's the term) niches?

    Having a competitor in a niche that made a site 2 months ago means NOTHING!!!

    You can easily beat him with simple SEO skills.. Remember for each KW there are 10 places in google that count..
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  • Profile picture of the author RhondaG
    Look at it this way. If you find a niche that no one has, that is a pretty good indication that it's not popular and you won't make any money in it anyway.

    Find a niche that is popular, BUT....here is the BUT.....be sure you can find some keywords for that niche that you can rank on the first page of google for. Some competition is good. And if you use Traffic travis, or Market Samari you will see that many of the people on the first page are not doing all the seo correctly, and with a little work you can jump ahead of them.
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    • Profile picture of the author cody123
      Hi Carvalho:

      It's not finding an "untapped" niche but bringing your own unique flavor and twist to any niche that's already out there.

      The pie is HUGE and there's a piece for everyone.

      Ask 10 painters to paint the same landscape and you'll get 10 entirely different versions of the same thing.

      When you infuse your own unique energy and quality into what you do, people will love you for it.
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  • Profile picture of the author Fernando Veloso
    If I remember correctly this is your second thread about this subject - maybe I'm wrong - but in the first one people gave you the exact same ideas to find "untapped" niches all over the web.

    I mean, it's common sense and the ability to:

    a) tap a new niche
    b) go fight in a "somewhat" competitive niche

    I can even tell you 10 new niches and probably you'll stuck with something "bad" in them... I think your attitude is keeping you away from making money - nothing more.

    You need to realize every niche has/will have competition - unless you create something soooooo unique and trademarked, so (almost) no one can compete with you...

    Ok, finally: Google has millions of new MONTHLY searches. Bet you can make something out of it
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  • Profile picture of the author Carvalho
    Hmm, indeed now I'm aware that I have a bad attitude, when I see a IM on the niche I'm researching, I just try to look for another niche, instead of trying to overtake the others or gain a position on the 1st page.

    Thank you for all your advices people, I will change my tactics now, it's time to go into offensive mode!
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  • Profile picture of the author Aaron Doud
    Any niche can be your niche if you offer a better product or service to the customers. Of course you have to get your name out there which may be harder if the niche has a lot of competition. But if all the high ranked sites are offering crap and you are offering a great product then just use PPC and the crap ranking high will help you since they will click your ad and see that you are better.

    And if you do everything else right the SEO will come as well.

    I think a big problem in IM is people search for the niche and then try to make a product. That's fine IMO for chasing small money. But to make the real money you have to have killer products and be seen as the authority in your niche. But you can't make real money just searching for empty niches and throwing up a website. Yeah that is easy but there is no easy money.
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  • Profile picture of the author netdev
    There's always something new out there that you can create a niche off of. For example, this may not really help you out, but many niche sites start up when a new product is released, say the Kindle Fire. I saw countless sites popup for it alone. You can easily find something new to make a niche off of, either it be some new product or something completely new and not very well know.
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  • No-one 'owns' a niche. Every niche is there for the taking; just some niches might be more competitive than others.
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  • Profile picture of the author Matt Ward
    There are tons of untapped niches. They may not be "make money online" or "lose weight" - but they are untapped.

    Look harder.
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  • Profile picture of the author asimbawany
    Don't look harder... STOP LOOKING...
    the only way you know for sure if you're going to make money in a niche is if "THERE IS COMPETITION" in that niche.

    Lets say you look very hard and do find a niche that's untapped. Guess what, chances are that there isn't good money to be made in that niche. Out of the 200, I bet there would be at least 20-30 that would be super easy to dominate. So what if there is a little competition. Don't be afraid of it.

    "He who does not bear the marks of war is no warrior" :p
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  • Profile picture of the author Rick B
    Chevy didn't worry about Ford dominating its niche. Burger King didn't worry about McDonalds dominating its niche. Dell didn't worry about IBM dominating their niche. WalMart didn't worry Kmart dominating their niche.

    There's plenty of business out there for new entrants to most niches. I earn a very nice living from content sites. Every single one of them has tons of competition from megasites that dominate their market but I manage to grab a share big enough for rent, food, insurance, clothing, travel, nice cars, etc.

    So what do I care if someone else is earning 1000 times as much as I in my niches. I'm smiling all the way to the bank.
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  • Profile picture of the author topgold
    lol don't worry too much about competition, just like everyone else here says. There's a big enough slice of the pie for all of us. I am sure that you have the skills to get in there and make a good living!
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  • Profile picture of the author Alex Kage
    If someone owns a niche, that means there is something to be had there. You can still get in that niche and make a killing.
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  • Profile picture of the author LilBlackDress
    I do think you misunderstood the "find a niche" idea. When people say that, it does not necessarily mean find an untapped niche. It means find a niche you can compete in. Within each niche if you drill down, you will likely find something you can do to make money with and others may be working at it also. You just have to come up with your twist of making it better or different.

    When I started, I jumped in with multiple sites at one time...weddings, relationships, make money online, travel etc. I had no idea what I was doing and you can bet there was plenty of competition. But after drilling down, I found areas I could compete in.

    In fact of all the niches I got into, there was only one that just about killed me trying to find the gold in it. And it was not the one where I was competing with the federal government.

    Don't be afraid to take on competition, just do your due diligence on the choices you make.
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  • Profile picture of the author JamesGw
    The only way you'll find a niche that someone isn't targeting is to create your own. It wouldn't be a niche if no one was targeting it.
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    • Profile picture of the author Nightengale
      If you're looking for "untapped" (i.e. no one else has discovered them) niches, your focus is all wrong and you'll likely lose money instead of make money.

      With the explosion of information and every Tom, Dick and Harry trying to start a home-based business of some type, there are very few, if any, totally untapped niches. If you discover an untapped niche, it's because no one has been able to make any money in it. (Not that someone else hasn't thought of it or tried, though.)

      Competition means there's money to be made in that niche.

      You're much better off choosing a LESS COMPETITIVE (NOT "untapped) niche and then finding a unique way to serve them. That can mean a unique product or service, unique deliverability, unique service, etc. There are a hundred different ways to be unique/better. (And that's getting into the realm of crafting your USP.)

      If you insist on pursuing your hunt for untapped niches, you'll waste a LOT of time and make NO money.

      That might sound harsh, but it's true.

      Michelle
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  • Profile picture of the author CDarklock
    Originally Posted by Carvalho View Post

    Do you really think that's possible right now, to find any good "untapped" (I believe that's the term) niches?
    If you think about it, when you find a niche that nobody "owns," there is probably nobody in it either.

    But consider that the Chicken Soup for the Soul has extended itself into what is basically "the same crap for different people." It's now Chicken Soup for the [Something] Soul.

    So if someone owns the "Langstrom 7-inch gangley wrench" niche, and someone else owns the "Finley sprinkler head" niche, you can still own the "working on Finley sprinkler heads with a Langstrom 7-inch gangley wrench" niche. (Except, of course, that you can't. According to the Kensley manual, the Langstrom 7-inch wrench can be used with a Finley sprocket... it's just that it says sprocket, not socket. But I digress.)

    Combining two niches provides you with what math geeks call the power set of the number of niches. Start thinking like that, and you can carve niches out of anywhere without really competing against anyone.
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    • Profile picture of the author Nightengale
      Excellent info, CD! Very true!

      Michelle
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  • Profile picture of the author thetrafficguy
    I would NEVER go into a "new" niche without competitors.

    You would not know if its even profitable and you have nothing to see what works in that market.

    You don't want to be the one who creates the trail. Follow someone else who already blazed the trail and had to suffer through it.
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    • Profile picture of the author Nightengale
      Eeeexactly, Traffic Guy!
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  • This is BS. I've created niches from thin air and you can too. Just do the work that no one else is willing to do or is afraid to do and viola... you have a new niche.
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  • Profile picture of the author stingrays06
    You can always try going after new product releases....
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    • Profile picture of the author TopKat22
      I am fairly new to IM but not to business. Take the advice of the people who posted above. If it has competition, there is money to be made.

      In offline business, the best place for a restaurant is on the same street, same side of the street as the popular restarants. Same goes with fireworks stands, beauty salons, retail stores, etc.

      I might add, it isn't always what's new either. In one of my successful offline businesses, I opened a business at the height of a boom into a whole new approach of having a one stop place type approach, at that time, everyone said (whoever everyone is) that you are crazy to open that type of business right now. I did some research and found the the people with the most money to spend in this arena did not like the new approach and I went totally old school. I will only say, I did very well in this.

      You can do it. Find a niche you feel passionate about promoting and go for it. :-)
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  • Profile picture of the author jasonl70
    The only thing I can add to what's already been said (competition is a GOOD sign), is this:

    You do not even need to be better than the others. seriously. You can still be successful with "me too" products. Creating the "better mouse trap" is not required.
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    • Profile picture of the author JohnMcCabe
      There's an old saying...

      The pioneers got the arrows in the back, the settlers got the land.

      Think about it...
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  • Profile picture of the author Miguelito203
    Originally Posted by Carvalho View Post

    So... yeah, now I know how to manual research for niches, I may not be using a very efficient way, but I think, it's not that bad.
    And the reason I believe I'm doing a nice research, it's because I've already found about 200 niches (yes, 200, I'm not saying 200 just to impress someone), and the thing is that...

    Every single one, is already "owned" by some Internet Marketer, every single one...

    There was maybe 3 niches that I was thinking "hey I bet no one has even though about this niche!", just to find out that some IM had made they're website about 2 months ago, I mean... how frustrating is that? lol

    I'm already researching for a niche for a very long time, and even keywords with 3000 searches per month, are totally owned by other IM...
    I've saw many, many niches with less than 10000 searches per month in fact.
    And I'm ok with that, I agree that low searched keywords can be very valuable too, but every single one it's already taken.

    What I need right now is your honest opinion:

    Do you really think that's possible right now, to find any good "untapped" (I believe that's the term) niches?
    Any profitable niche is going to have some competition. This is not a bad thing. It just means that there are more opportunities for money to be made. I have a suggestion for you. Since the holiday season is around the corner, why don't you create some sites focused around products that are going to be coming out during this time but haven't been released yet? That way, there's less competition, which means less work, but you will still be able to pull in a profit. There are tons of products you can sell across various niches, too, so you won't get bored.

    Good luck,
    Joey
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  • Profile picture of the author tpw
    When all else fails, compete.
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  • Profile picture of the author Winlin
    Combining two niches provides you with what math geeks call the power set of the number of niches. Start thinking like that, and you can carve niches out of anywhere without really competing against anyone.
    There you go giving away those $7.00 secrets again. Very well illustrated Mr. CDarklock.

    There's an old saying...

    The pioneers got the arrows in the back, the settlers got the land.

    Think about it...
    You always brighten my day, sir. LOL
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  • Profile picture of the author vok
    I find a small goldmine keyword almost everyday, most of the time I'm not seriously looking just playing with keywords just for fun.

    I read a statistic that there's AT LEAST over 100 billion niche combinations online. That'll be growing at a rate of 1,000 a day minimum, with new products services industries being invented all the time.
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  • Profile picture of the author visuallemon
    i don't think what there is any free niche to discover maybe some really micro ones, but if niche is really small there is little or no money at all. so i think we need to find some niches what is not so crowded and just try to penetrate them with quality and persistence.
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  • Profile picture of the author billyski
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    • Profile picture of the author myob
      You gotta love the competition. Let them do all the heavy lifting in finding the hottest products. Then sock it to 'em with superior marketing (not SEO ). It's just like snatching candy from a baby, but without having to listen to all the crying, whining or other nuisances.
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  • Profile picture of the author Steve Faber
    1 - A niche doesn't have to be untapped in order for you to make money from it. You don't even have to be Num 1 in G.

    2 - There are new, "untapped" niches every day. 5 years ago, do you think the "iPHone Apps" niche was untapped? What about all the new syndromes that they seem to be naming? I stay away from the medical niches myself, but they do seem to name some new syndrome that people need help with somewhat sickening regularity (no pun intended).

    3 - Competition is not a bad thing. In fact it means that the niche is viable. Why do you think that bars, restaurants, and car dealerships all open right next to one another? That's not exactly the same thing, but the point is that if people are regularly spending resources marketing to a niche, it is because they are making money there, and often they are far from the only people doing so.

    So - jump in, the water's fine!
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  • Profile picture of the author deannatroupe
    I'm lost on how someone can "Own" a niche. They may be very visible in a certain niche, but remember that you can reach people that they might be ignoring.
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  • Profile picture of the author JennSpencerIM
    Beat em! Some people set-up a site and it ranks well then get too lazy to keep it up...you might be able to knock them out easier than you think. And it's not impossible to find great niches. I stumbled upon one that seasonally gets over a million searches a month...and the competition isn't as tough as I would have imagined for something that well searched!
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