Unsubscribe after opt in

28 replies
Hi, I started building email list recently. I have an opt-in page that allows visitors to get a free report after they subscribe. I'm getting about 15-20 new subscribers each day. I have a list of follow up message that I want to send them. However, I noticed that there are always 3-4 people unsubscribe immediately after they got the report. How to make them stay on my list longer so that at least they get 1 extra follow up email from me before unsubscribing?
#opt #unsubscribe
  • Profile picture of the author lotsofsnow
    Promise another report "tomorrow" and give them a teaser.
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    • Profile picture of the author Bentley74
      Similarly,
      Break it up into a "mini-course" and give some hints re: great info that will be shared later on in the course.

      Make sure you "over-deliver" in general, and you should have an easier time keeping them on
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      • Profile picture of the author Bentley74
        LoL - I type too slow (the "similarly" was in response to hpgoodboy's suggestion).

        Are these pretty savvy folks (i.e. IM niche or similar) - or technically challenged?

        I've found in certain niches that a lot of people can end up unsubscribed by accident (or basically do so not really realizing what they are doing).
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  • Profile picture of the author shulink
    I did, I stated in the email that they will receive tutorials, free resources, and ebooks in the near future, yet they still unsubscribe on the first email. I'm thinking if I should make the email longer so that the "unsubscribe" link is down the bottom so that they won't unsubscribe.
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  • Profile picture of the author WillR
    1. Do not 'trick' them into staying on your list. ie hiding the unsubscribe link down the bottom of the email. If you need to trick people into staying subscribed then the problem is with you.

    2. You might be promising them too much. You are telling them in the first email that they will be receiving a whole lot of free content from you in the future. To them this means more and more emails which might scare some people off.

    3. If you are only telling people to enter their email so they can download your free report then that's what they will expect. If you intend to followup with these people then you should make that clear on the squeeze page. Yes, it might decrease the number of signups you get but the people who do sign up will know exactly what to expect.
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  • Profile picture of the author shulink
    Actually, I didn't have that message before and getting people unsubscribe after the first email. I then added they will receive more stuff from me in the near future and still getting people unsubscribe on the first email.
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    • Profile picture of the author Alan Ashwood
      This is a fair question to post, BUT . . .

      Don't waste your valuable time fretting over the ones that got away, look after the ones you've still got.

      There will always be serial refunders around, including those who grab 'freebies' then jump ship - let 'em go.

      If you included incentives in your messages to stay, I can only assume they never read the email, just clicked to collect, then unsubscribed.

      If they didn't read your message, then there's a good chance they'll never get the benefit from your freebies either, coz they simply won't read it.

      They are not worth stressing yourself over. Just get on with your business with your valuable subscribers.

      Cheers
      Alan
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      • Profile picture of the author zorosa
        Originally Posted by Alan Ashwood View Post

        Don't waste your valuable time fretting over the ones that got away, look after the ones you've still got.

        There will always be serial refunders around, including those who grab 'freebies' then jump ship - let 'em go.
        This is important to remember. Having unsubscribes is actually a good thing. As long as you are putting more people onto the list than there are people leaving.

        A healthy list will always have a few people unsubscribing which keeps the list clean, limits spam complaints and so forth. An unsubscribe is much easier to deal with than a complaint.

        Just be sure that you are delivering value to your list and you will be fine :-)

        Later,
        Richard.
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        • Profile picture of the author JohnMcCabe
          Originally Posted by shulink View Post

          I did, I stated in the email that they will receive tutorials, free resources, and ebooks in the near future, yet they still unsubscribe on the first email. I'm thinking if I should make the email longer so that the "unsubscribe" link is down the bottom so that they won't unsubscribe.
          Hate to break it to you, but "they will receive tutorials, free resources, and ebooks in the near future" isn't much of a teaser. Like someone mentioned, it's basically just a promise to load up their email inbox.

          A proper teaser arouses curiosity and creates a mental state of incompleteness. Something is missing, and they'll hang on until it's found. That's when you hit them with another teaser...

          Which is more enticing?

          > "Stay on my list and I'll send you some more free stuff."

          > "There's a secret to making XYZ easier and quicker. Do you know what it is? I do, and after my next email, you will too."

          Don't hide your unsubscribe link. It makes you look tricky, and if people cotton to the fact that you're trying to trick them there, they'll wonder what other fast ones you're trying to pull.

          Instead, put it right in their face. "Don't want to be here? Fine, there's the door." Some people will see that and tell themselves 'no, I'm not ready to leave yet, and you can't make me.'

          A friend of mine has a saying - 'if it's for free, it's for me.' She's talking about sample products and such. But a lot of people online follow the same mantra. They'll take anything free that's even remotely interesting to them. You don't need these people on your list. The gap between 'free' and 'paid' is so large that most of these people will never cross that bridge.
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  • Profile picture of the author MikeTucker
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    • Profile picture of the author Isaiah Jackson
      if they unsub right after getting your report then you dont want those people on your list aka freebie seekers so its a good thing they unsub
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  • Profile picture of the author Shaun OReilly
    Originally Posted by shulink View Post

    Hi, I started building email list recently. I have an opt-in page that allows visitors to get a free report after they subscribe. I'm getting about 15-20 new subscribers each day. I have a list of follow up message that I want to send them. However, I noticed that there are always 3-4 people unsubscribe immediately after they got the report. How to make them stay on my list longer so that at least they get 1 extra follow up email from me before unsubscribing?
    Some people are going to unsubscribe immediately
    afterwards and you can't control that.

    However, you can do things to decrease the chances
    of the right people unsubscribing.

    How?

    Create a kick-ass report that is dead on-target with
    their main concerns and aspirations.

    Your report needs to position yourself as being a source
    of UNIQUELY valuable information that they can't get
    elsewhere.

    If too many people are unsubscribing early, it's likely that
    you're presenting them with information that they've
    heard a 100 times before... so they roll their eyes and
    unsubscribe.

    Position yourself as a guy to really be listened to closely
    and less of the right people will unsubscribe.

    Dedicated to mutual success,

    Shaun
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    .

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  • Profile picture of the author paulosully
    I admit I'm still very new at this. But what I see is a net gain of 12 to 16 new subscribers per day. Where's the problem?
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    • Profile picture of the author Shaun OReilly
      Originally Posted by paulosully View Post

      I admit I'm still very new at this. But what I see is a net gain of 12 to 16 new subscribers per day. Where's the problem?
      A subscriber on your list has a potential VALUE
      now and in the future.

      If your are getting UNNECESSARY unsubscribes, then
      you are throwing money down the toilet and your
      list won't grow as fast.

      Dedicated to mutual success,

      Shaun
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      .

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  • Profile picture of the author Zack Lim
    I think it will be impossible to make everyone happy. Every subscriber that is stored in your autoresponder account will be a cost to you and you will only want subscribers who are genuinely interested in what you are offering.

    As most warriors have mentioned, I think it will better use of time to focus on helping the subscribers who stays in your list. Most importantly, your list is growing on a daily basis and I think that is a good sign

    Zack
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  • Profile picture of the author shulink
    Thanks for the input guys. I think I'm going to focus more on how to get new leads instead of those who unsubscribe.
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  • Profile picture of the author abubakar89
    Deliver quality content and they will even ask their friends to join your list

    Dont focus on making money yourself but focus on their interest, I mean just deliver quality content and they will stay there for long.
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  • Profile picture of the author LarryC
    I'm no expert on lists, but that doesn't sound bad, or unusual. Some people just don't want to be on lists, so they'll grab your report and then unsubscribe. It's not really in your interest to bribe people beyond a certain point just to have them on your list. What you really want is a growing list of people who want to be there.
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  • Profile picture of the author VeronicaD
    If you're going to do list building you have to accept the face that there will always be unsubscribers. Think of it this way... you're weeding out those who weren't really that interested anyways! That is, if you're providing good value and content
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  • Business is about earning trust.

    People want to know what you can offer. They "look" if they like they return if they don't then don't.

    You can't MAKE people do anything. You can however create VALUE and when they see that VALUE in what you have created they will stick around, if not they are gone.

    It's really that simple.
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  • Profile picture of the author barbling
    Life's too short to stress over serial unsubscribers.

    One thing that has helped decrease my immediate unsubscribers is to spell out the benefits they'll receive, ie, write it as a personal welcome from a valued friend.

    Story-telling on the first message also helps too. You won't be able to make everyone happy....so be unique, sing your own song, and deliver on the value you promise.
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  • Profile picture of the author jimpaxx2011
    Dont waste your time on them. Apply the 80/20 rule. Focus on the qualified subscribers. If they opted out it means they dont qualify as your potential customers.
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  • Profile picture of the author Gary Huynh
    While there are some people who will subscribe with the full intention of unsubscribing immediately, there are others who unsubscribe for legitimate reasons. You have to change things up to see if you can reduce the unsubscribe rate.

    There have been some very good suggestions so far in this thread. I will add some of my suggestions.

    1.) There are certain autoresponders which allow you to customize the page people see when they click on the unsubscribe link. On that page you could survey those people to see why they unsubscribed or you can offer them a free gift for staying on your list. Side note* I removed myself from the Groupon mailing list and they have a funny video on their unsubscribe page. After the video ended, they asked for another chance for me to remain a subscriber. I thought that was really creative.

    2.) Analyze your traffic source. If you're promoting your optin page on a forum full of freebie seekers then guess what? You'll get a bunch of freebie seekers.

    3.) Does your optin page promise something that you didn't deliver? If you offered a free report on "xyx" did your free report meet their quality standards? If not, improve your free report or change the wording on your optin page.

    Try that out and remember to always test, track, measure and improve!
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Gary Huynh View Post

      1.) There are certain autoresponders which allow you to customize the page people see when they click on the unsubscribe link. On that page you could survey those people to see why they unsubscribed or you can offer them a free gift for staying on your list.
      This can be a very valuable exercise. One way to get more (and more honest) comments is to make the feedback form anonymous.

      If you offer them the gift, what's to stop them from accepting the gift and then, once again, unsubscribing? Unless, of course, you have an endless flow of free gifts to pay them for being on your list.
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      • Profile picture of the author Frank Donovan
        shulink,

        I think you're right to be concerned. You don't say how long you've been building your list, or what the cumulative figures are like, but if you're getting a regular and immediate 20% unsubscribe rate, that seems pretty high to me.

        This may not have anything to do with the quality of your free report, but more with the type of subscriber you're targeting. It could be that either they misunderstand what they're signing up for, or they're not a good fit for your product/service in the first place.

        It's worth being clear on this because it could indicate a general problem with your targeting that would give you a below par response on even those subscribers who stay on your list.

        It's all very well being blasé if you're getting lots of sign-ups and your unsubscribe percentage rate is in the low single figures; but I think the rate you're currently seeing is sending you a warning signal.


        Frank
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  • Profile picture of the author focused
    It depends on the way you present yourself to the optins in your first email or 2.
    If I optin and the first email I receive is annoying or too pushy, then I'll cancel
    immediately. So there may always be some people that don't appreciate you
    follow-up emails, and opt out right away.
    Of course, there are always some people who only wanted the initial free report
    and always intended to cancel as soon as possible.
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  • Profile picture of the author georgerey
    Give them a teaser. Tell them they will discover XXX tomorrow or they will receive a free report entitled "XXX" in the next 2 days.
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  • Profile picture of the author samrock
    don't worry about the leads you lose straight away - they're the ones you don't want anyway.

    concentrate on the lads that stay.

    keep them happy and keep them buying from YOU.
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  • Profile picture of the author helisell
    I think the lesson for all of us here is:

    That first email should WOW them to such
    a degree that they wouldn't dare unsubscribe
    for fear of missing out.

    I mean their reaction to what you send them
    first should really be..."WTF can this be real?
    If this is the value of the stuff I'm getting
    for FREE....this guy must be a GOD in this
    industry...I'd better sit up and pay attention"

    It is my belief that this is the way to have
    them still opening your emails 12 months
    down the line.

    A certain person on this very site does
    just that....and I'm still opening them
    2 years later...you probably know who
    you are?

    How often do you unsubscribe because
    you simply forgot why you signed up in
    the first place?

    Make that first offering something that
    they'll never forget....ever!

    My .02p/.02c/.02e
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