Think Outside The Square - Get Paid Above The Odds

by sal64
6 replies
Thought I might start the week with something positive instead of another rant.

So I am going to throw out some ideas which can make you more profit.

Almost every time I log into the forum, I see many threads about product creation... and questions of pricing.

My solution? Think outside the square when creating product and stand out. Truth is that we (as customers) are bombarded with the same old - same old products (especially in the IM and MMO markets).

Note to self: Track down guru who said the best way to make money is to sell to IM's and give him / her a smack around the head.

Ok where was I? Oh yeah...

Competition and over supply is leading to a downward pressure on prices.

Hence it may be valuable to try something different.

The bad news is that this will take some extra work on your part... but the effort will pay off in the long run with bigger profits and higher prices. Hell, something crazy might even happen to you like - your customers will like your stuff. Imagine that?

So you may be asking where the hell am I going with this? Here goes...

Do you create PLR products?

Do yourself a favour and think outside the square. Stop competing with the dime sale writers. Find out what area you are great at and serve that market.

Try a different angle - carve out a niche and offer specialized products for higher prices.

The key here is that people want it done for them and will pay for the privilege. These are the customers you want. Forget the cheapskates.

One thing I hate about most PLR is that it isn't related. So there is money to be made if you are prepared to think outside the square and created related PLR to a targeted market.

Do you create ebooks?

Have you considered offering a kindle version as well as a pdf?

What other products can you create to increase value? Audio? Checklists? A membership site?

Yes they take work, but isn't an extra $20 per sale worth it?

What about a clarity call as a bonus when you first launch your ebook? These can be held once per month via a webinar, or you create it once and offer the recording as a bonus. More value and it helps your customers consume your product.

By the way, I am a big fan of recording calls and creating more products from them.

How about a published book? Say what?

My first info-product was a self published book about real estate investing titled: Renovate For Profit.

At the time I wrote it, I had no idea about marketing. However, I did approach Australia's #1 real estate magazine and struck up a deal through their online store... and also [re sold a bunch to a direct marketer who used it as a give away with another product.

The end factor was that my pre sales allowed me to pay for a 10,000 print run and these were sold over approx 3 years with a $5 to $10 profit per book.

Then, by filming a seminar as well as filming a few real projects, I created a home study course which sold for $1299.

Now I did a big print run. If you don't want to do that, you can do a print on demand, ok?

If you are an expert in a field, then a published book gives you instant and incredible street cred and can open doors you never dreamt of.

That success also led me to be approached by a NY times best selling author to co-host his membership training program... $150 per month - per member.

Ok, I'm not tooting my horn, just sharing with you how things can change once you set down a certain path in life.

The above ideas are just the tip of the iceberg. There's more to come, but I invite others to share their ideas as well. Pay it forward and give others on here a hand up.

Go forth and multiply your profits!

Sal

What ideas have you tried to differentiate yourself from the crowd?
#odds #paid #square
  • Profile picture of the author DebbieD
    I totally believe that you should create value. People out there (me included) are ready to pay more for valuable content and information that is not typically out there.

    The market has to be hungry, though. There has to be a need for that info.

    I found that when I was accessible and asked for feedback from people in my niche, I got it. With that information, I was able to give them what they wanted. That worked for me.
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  • Profile picture of the author Mr Bill
    Gold post award! Kick in the pants received.

    I'm off to kindle my book.

    Just on the pricing issue, if you have something that can truly make someone more than the average wage then you are selling nothing short of freedom; price it accordingly.
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    • Profile picture of the author sal64
      Originally Posted by DebbieD View Post

      I totally believe that you should create value. People out there (me included) are ready to pay more for valuable content and information that is not typically out there.

      The market has to be hungry, though. There has to be a need for that info.

      I found that when I was accessible and asked for feedback from people in my niche, I got it. With that information, I was able to give them what they wanted. That worked for me.
      Big thumbs up to you! It's the simple stuff that works. The biggest challenge my students had in the mentoring program was the actual writing of their book. For some reason there was a disconnect between idea and execution... for various reasons.

      It's probably like public speaking. But anyway, yes they will pay for it.

      Another great nugget I got was to compliment and not compete... from Tiffany Dow.

      Originally Posted by WSOHelp View Post

      Gold post award! Kick in the pants received.

      I'm off to kindle my book.

      Just on the pricing issue, if you have something that can truly make someone more than the average wage then you are selling nothing short of freedom; price it accordingly.
      Unfortunately, the whole publishing industry has set a price limit on most published books... regardless of the content.

      So my advice is as follows:

      Use the book as your front end product. In it, you offer some bonuses such as checklists, audios or whatever.

      Then this get's them on to your site and you get their email details... you know the rest.
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      Internet Marketing: 20% Internet - 80% Marketing!
      You Won't See The Light Until You Open Your Eyes.
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      • Profile picture of the author Mr Bill
        Originally Posted by sal64 View Post

        ...Unfortunately, the whole publishing industry has set a price limit on most published books... regardless of the content.

        So my advice is as follows:

        Use the book as your front end product. In it, you offer some bonuses such as checklists, audios or whatever.

        Then this get's them on to your site and you get their email details... you know the rest.
        Yep, sorry, I should have clarified; I was referring more to a "making money method".
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        • Profile picture of the author sal64
          Originally Posted by WSOHelp View Post

          Yep, sorry, I should have clarified; I was referring more to a "making money method".
          Ah ok, sorry for the misunderstanding.

          If the make money method is good and unique, then the price sky is the limit.

          That's why I say to think outside the square and understand what your customer's problem is and then solve it better than your competition.

          Sal
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          Internet Marketing: 20% Internet - 80% Marketing!
          You Won't See The Light Until You Open Your Eyes.
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  • Profile picture of the author tpw
    When you are doing keyword research, it is fairly obvious that the Make Money Online is the smaller of the available markets.

    One of these days, take a look at the search volume on something such as auto insurance. LOL You will crap your pants.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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