The keyword phrase is:
"The Lord of the Rings Template and Theme"
As you can see from the screenshot below, I have the 2 top spots in Google.
The way I made the money was a Lord of the Rings fan, who was specifically looking for a custom guild web site to be built for a group of LOTRO players, found me while searching for LOTR templates and themes. I ranked first, he checked me out, liked what he saw (I guess), I built the site and got paid.
The thing is, I just happen to be a huge Lord of the Rings fan and Tolkien lover too. So talk about a dream custom project landing in my lap all because of my nice top 10 ranking in Google for those specific keywords. I also think my love of the lore of LOTR attracted that project to me, but that is a whole other discussion.
I'm convinced that writing a keyword-rich blog post title along with 1 or 2 more mentions of the keyword or phrase within your original content, can get you ranked quite well quickly. Using "pretty permalinks" is another way to add more keyword density to your blog. I also recommend that you have Google Webmaster Tools set up in a Google account, have Google Analytics installed on your blog, and have the Google Sitemap Generator Plugin for WordPress installed. Make sure Google can find your blog.
The other secret to success I use is giving away a ton of free stuff. The templates and themes I give are viral because many people very kindly leave the credit link back to my site in the template footer intact. Those people give me a ton of inbound links. Your free reports, articles, newsletters - whatever you can give away free - should have a link back to your site/s and I truly believe the more you give, the more you get.
I posted this thread to perhaps inspire more people to really look at the WordPress blog as a very good way to get found quickly and make money as long as you follow some key steps as I outlined above. All of which didn't cost me a penny, by the way. I don't promise you'll make millions overnight...lol... but you can make money.