Logo Advice

13 years ago

Have them try again.

The top one is meaningless. Plain, boring. Ugh.

The second one looks more like a locomotive than a house.

The third one is two generic.

The fourth one is meaningless, plus the shape of the curve of the arrow makes it look like the name might be CAgents BUDDY.

The fifth one looks like the B up and died.

And the last one does nothing either. Looks too commonplace.

Thanks
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progresst 13 years ago

Okay, thanks Dan. Can you provide me some direction to give them? We liked a couple of them but then again that is why I came here for additional feedback. Thanks.
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- Dan C. Rinnert 13 years ago
  
  Originally Posted by progresst
  
  Can you provide me some direction to give them? We liked a couple of them but then again that is why I came here for additional feedback.
  
  Which ones did you like? That'd be a starting point. Eliminate the ones you just don't like, and then focus on what you like about the ones you do like.
  
  Are your target Realtors independent or affiliated with big name real estate companies? Are they all Realtors? Are you serving real estate agents that are not members of NAR?
  
  Thanks
  
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progresst

13 years ago

We liked the 2nd and 3rd from the top because of the reference to real estate (house) and the fourth the way the area directed the eye to buddy since our focus is personal support.

The ideal client is a NAR top producing prospect affiliated with a major company (Remax, Keller Williams etc.) that is not happy with their current broker or other companies support and web solution. The key here is support on a local level, where many of these agents appreciate the name recognition of their broker but require personal service when dealing with their website/lead capture process. Thoughts?

Thanks
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Dan C. Rinnert

13 years ago

Originally Posted by progresst

We liked the 2nd and 3rd from the top because of the reference to real estate (house) and the fourth the way the area directed the eye to buddy since our focus is personal support.

What about using the fourth one as the base for revisions: Eliminate the "C" look of the arrow. In its place, have a stylized house graphic, with a driveway that becomes the arrow to point to "Buddy". The "A" in agent could be part of the house, or the house could be an independent image to the left of the "A". Maybe have the designer play with some variations there.

The ideal client is a NAR top producing prospect affiliated with a major company (Remax, Keller Williams etc.) that is not happy with their current broker or other companies support and web solution. The key here is support on a local level, where many of these agents appreciate the name recognition of their broker but require personal service when dealing with their website/lead capture process. Thoughts?

Then you want to make sure the final logo has a very professional appearance and does not come off as too cutesy.

Thanks

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progresst

13 years ago

Got it, I love it! I'll forward this and see what she comes up with. Thanks again!

Thanks

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Bruce NewMedia

13 years ago

Sorry, but I'd basically have to agree with Dan. These are not very good logos at all....in fact most look quite amateurish. I would try another graphics person, there are tons of good ones out there.
_____
Bruce

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progresst

13 years ago

Thanks Bruce, but not possible considering they are already sitting on a deposit. Any input you could offer based on the thread with Dan would be much appreciated.

Thanks

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sbucciarel

Banned 13 years ago

Originally Posted by progresst

Need some help on logo selection and direction. We have a new service that caters to REALTORS by offering custom website development and lead generation.

#3 - but I'm not in love with it. Just dislike the others more.

Thanks
1 reply

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bphalen7 13 years ago

out of all of them the one on the bottom left looks the best.. Some tweeking could be done to make it more appealing and not so "dead" as stated above. but the gradient background definitely draws the eye compared to the others.
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- Steve B 13 years ago
  
  ProgressT:
  
  The problem I see with all the logos is that -
  
  1- None of them are memorable
  
  2- None of them have any kind of "WOW" value (I define that as being cool, exciting, different in some notable way, or standing out from the crowd)
  
  3- None of them really summarize or encapsulate what the business does
  
  4- They all look "homemade" rather than professional (I think Dan called it "amateurish")
  
  5- None are really capable of branding your business
  
  I don't think you ought to feel "locked in" to a graphic designer at all. Let them keep your deposit and move on to someone that has better logo skills. In the long run, if you really aren't happy with your logo, it will cost you a lot more to change horses in mid-stream.
  
  Steve
  
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MoneyMagnetMagnate

13 years ago

What about using the fourth one as the base for revisions: Eliminate the "C" look of the arrow. In its place, have a stylized house graphic, with a driveway that becomes the arrow to point to "Buddy". The "A" in agent could be part of the house, or the house could be an independent image to the left of the "A". Maybe have the designer play with some variations there.

I was trying to think of a way to combine #3 & #5 the house top / buddy logo...

But Dan has an idea to kick around too...see what you can come up with on that...

ie: The house top - the "buddy" in front - the "A" in agent the drive...

the "A" in agent points to the "Buddy", and House top closes it in...???

think of the word "Agent" in a flattened out "stars wars titles" sort of way - (I can't think of what they call that right now)...so the word is the basis of the drive/lawn? To give the logo a dimensional 3D look?

Thanks

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Michael D Forbes

13 years ago

IMO 3 and 4 are the only ones worth trying to salvage.

I agree #3 is very generic, I don't get what the Dot Dot is for on the right side and I think Agents should be equal or more prominant than Buddy.

#4 is the only one that tries to link Agents/Buddy together which seems to be the basic concept you are going for, but the arrow is confusing (does look like a "C")

I don't think any of them are helping you as they sit.

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Jeanne Lovely

13 years ago

I was very successful in the rel estate business for years and I do not think I would consider a product called agent buddy - sounds like what it sounds like - who is agent Buddy?

You may want to condider a better name for your business - put your thinking cap on again. What keywords couldyou possibly use with that logo

Sorry -

Thanks
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JohnMcCabe

13 years ago

Originally Posted by Jeanne Lovely

I was very successful in the rel estate business for years and I do not think I would consider a product called agent buddy - sounds like what it sounds like - who is agent Buddy?

You may want to condider a better name for your business - put your thinking cap on again. What keywords couldyou possibly use with that logo

Sorry -

This is what popped into my head, too. Your client agents don't need a "buddy", they need a digital bird dog. Even then, it should be "Agent's buddy" not "agents buddy".

As for the logos shown here, I'd scrap them all and start over. A couple of them have some vague reference to a roof, but none of them say "valuable resource for high performing professional real estate agents."

I wish I could be more positive, but there it is.

Thanks
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progresst

13 years ago

@John...I'm surprised by this and I appreciate the feedback...clients who purchase the service are sick of no support and standing "alone" when trying to navigate the web...having a buddy to help them along seemed a natural step? The idea was borne from a now client who said they need a "buddy" to help with their website... LOL...much more than "Agent's Bird Dog"...can you elaborate on this with some suggestions to help flesh out your point?

Thanks
1 reply

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JohnMcCabe

13 years ago

Originally Posted by progresst

@John...I'm surprised by this and I appreciate the feedback...clients who purchase the service are sick of no support and standing "alone" when trying to navigate the web...having a buddy to help them along seemed a natural step? The idea was borne from a now client who said they need a "buddy" to help with their website... LOL...much more than "Agent's Bird Dog"...can you elaborate on this with some suggestions to help flesh out your point?

If "agent's buddy" is resonating with your clients, I'm sure not going to argue the point. Maybe it's the collateral information you give that fleshes out the name.

The way I read your original post, your service sounded more like a leads service than a support function. From that viewpoint, an image of scouring the web for the leads they need made more sense than a buddy on the next bar stool.

With better understanding of what you offer, how about something like this?

A stylized figure sitting at a desk, viewing a computer screen with a stylized listing. Looking over the seated figure's shoulder is a second figure, the 'agent's buddy'. Under it, a simple text logo like your first one. A tag line that spells out something about helping them work the web.

Thanks
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progresst 13 years ago

Thanks for everyone's input, we put the suggestions to go use and here is the result. If you could please review the latest versions and offer additional suggestions, that would be great. Thanks!
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progresst

13 years ago

@ Jeanne...Can you elaborate on this? I am not sure I am following you? One of the core issues we have found is the total lack of support to our target market. The "buddy" concept was a way to convey a level of familiarity and "your best interest" relationship...a "good buddy" a good "agents buddy"...thoughts? It's been pretty well received so far by the existing clients that know us, I'd be interested in hearing your thoughts on this further.

Originally Posted by Jeanne Lovely

I was very successful in the rel estate business for years and I do not think I would consider a product called agent buddy - sounds like what it sounds like - who is agent Buddy?

Keywords really are not a concern here as its our sale approach is not web driven but done locally, in-person.

Originally Posted by Jeanne Lovely

You may want to condider a better name for your business - put your thinking cap on again. What keywords couldyou possibly use with that logo

Sorry -

Thanks

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smith2

13 years ago

First one is attractive but not perfect because it lacks core benefit.
A company logo must be:
Attractive, easy to understand
Represents; Mission, Core benefit and target audience (somehow)
Good logo can be easily position in the consumers' minds.
So think and analyse your target audience, core benefit that deliver and then redesign it.

Thank you

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progresst

13 years ago

Thanks Smith, we'll dig deep on it. The bottom one is supposed to be two people side-by-side (buddy) but I am thinking it may be too abstract and most people will miss it?

Thanks
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JohnMcCabe

13 years ago

Originally Posted by progresst

Thanks Smith, we'll dig deep on it. The bottom one is supposed to be two people side-by-side (buddy) but I am thinking it may be too abstract and most people will miss it?

You are right, just a bit too abstract.

You're making progress. The reworked "Agent's Buddy" makes it plain that you intend to be just that. Now you just need to work on the graphic image to make the meaning clear.

Thanks
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progresst 13 years ago

Thanks John, ur suggestions were a huge help. We are killing ourselves with how to do that...we were thinking of adding a www or SOLD inside the house in white text to relate it to the web or selling of a home? Do you think that would be too busy? Any ideas?
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progresst

13 years ago

bump, any input/help is appreciated....

Thanks

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