I wanted to share with you an example I found of what I would refer to as an internet marketing genius! Some of you may have seen this website before but I would recommend having a look at some of the features and pitches that this site utilizes to get its turn over.
Very simple yet captivating
The Humble Frozen Synapse Bundle (pay what you want and help charity)
I'm in no way affiliated with the website nor do I recommend or endorse the product(s), just wanted to share.