When does PLR become "your own"?
I've never seen what I would call a "good" answer to this question: "At what point does a PLR product become something I can claim as my own?"
PLR content generally comes with a license, typically a laundry list of rights explaining what can and can not be done with the content if purchased. Sometimes the owner will even acknowledge that a product can be modified significantly to allow the user to claim copyright.
Here's my dilemma:
If I am going to take the time to significantly rewrite and change any PLR content to make it my own, I personally believe that it should become my own work (copyrightable). Isn't there a point at which the original PLR is modified sufficiently that it takes on a new life of its own and that I should be able to control it?
So what is that point?
- New title, new author, new chapter headings, new ecover?
- 25% new unique content? 50%, 75%, 95%?
- Modify the text with a "spinner" or manually rewrite? Some text, all text? How much?
I have seen some licenses that say something like the new owner can claim the work as his own if he changes the original 50% or more. So what does that mean? 50% of the pages have a change in them? Could that be a one word change? Or is it 50% of the word count that has to be changed?
How do you measure a percentage change?
Real life case-in-point: I did a massive change of a long PLR article and turned it into a short report of 11 pages. I liked the title a lot so I left it intact. After posting the report to my site (which strictly prohibits duplicating my content) I started seeing this report (my exact modified copy) popping up at various places online. When I confronted one of the stealers he said: "Oh don't worry, I bought the same PLR package." Huh?
I'd be interested in any of your thoughts/suggestions.
Steve
Steve Browne, online business strategies, tips, guidance, and resources
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