What are your email open rates?

by happykate

Posted: 14 years ago 9 replies

INTERNET MARKETING

I have a list of just over 500 who I mail weekly, my open rates have varied between 18 and 95% (which I was very chuffed about!!) but the average is 35%.

As this is my only list I have no comparisons and no idea if this is good or not? I am constantly analysing my subject lines and split testing but as yet, haven't found any golden rules.

Is 35 a good percentage? I am aiming to get my average to 50...

#email #open #rates

Mitchell Assin 14 years ago

its always a good thing when you make money from each promotion you post

if they are opening and reading = that is also a good thing

if they are un-sub and your list is shrinking thats a bad thing

what you want to do is focus on building a relationship with them and showing them cool stuff they will find interesting and helpful ~

I find more conversions when I post a personal review of a product in that target market I know will work for them an help them.

"I create a very nice and helpful review blog that I direct them to."

They usually buy

Because they know I stand behind what I promote and I am truly trying to help them.
- [ 1 ] Thanks
- 1 reply
Signature

To your success,

Mitchell Assin
{{ DiscussionBoard.errors[4819099].message }}
- happykate 14 years ago
  
  @massin - I only have a few unsub. but they are usually people who have signed up from a giveaway so don't really know me I always wonder whether to send a review in my newsletter or direct them to a review on the blog. I tend to go with the letter to cut out a step but perhaps I shold try the other way....new ideas, thanks!
  
  @Coby Thanks - keep that 100% in mind, great goal to aim for
  
  @ Hamida. That is really good, I haven't separated my lists, those who have bought from me are still on the same newsletter list as those who have just downloaded the freebies. Perhaps I should alter this to get a better indication.
  
  @ komplex. I use aweber and it shows how many (and who) has opened your emails, how many times, what they have clicked on and more. V useful! Which autoresponder do you use? I think they all have this facillity to some extent....
  
  Thanks
  
  1 reply
  
  Signature
  
  Kate Irwin
  
  I'm hosting a free webinar on 19th October - creating changes easily and confidently. If you have ever felt stuck or overwhelmed, this is for you! Register at http://www.improvedconfidence.com/th...eating-change/ to attend or get a recording.
  
  {{ DiscussionBoard.errors[4819418].message }}
  
  Alexa Smith Banned 14 years ago
  
  Originally Posted by happykate
  
  I use aweber and it shows how many (and who) has opened your emails, how many times, what they have clicked on and more.
  
  Be aware, though, that it can monitor open rates only for email sent in HTML format, and not those of plain-text emails. (It can, however, deduce that a plain text email has been opened if a link inside it has been clicked).
  
  [ 1 ] Thanks
  
  1 reply
  
  {{ DiscussionBoard.errors[4819492].message }}
  
  happykate 14 years ago
  
  Thank Alexa,
  I had no idea about that, I send everything in HTML so just assumed it was the same for plain txt.....as they say assuming makes an ass out of u and me!!
  
  Thanks
  
  Signature
  
  Kate Irwin
  
  I'm hosting a free webinar on 19th October - creating changes easily and confidently. If you have ever felt stuck or overwhelmed, this is for you! Register at http://www.improvedconfidence.com/th...eating-change/ to attend or get a recording.
  
  {{ DiscussionBoard.errors[4819824].message }}
Coby 14 years ago

35% is very good

My rates vary from 3% on adswap (freebie list) up to 50% on my buyer's lists...

I have a membership site that got 100% once but was only about 15 people on the list then :p
- [ 1 ] Thanks
- 1 reply
Signature
.
Click Here To Get A FREE Affiliate Marketing Software
.
{{ DiscussionBoard.errors[4819159].message }}
- Hamida Harland 14 years ago
  
  35% is good. My highest average open rate is 48% (a buyer list in IM niche). Depending on what I'm writing about though I have an open rate of up to 65% on some emails.
  
  My niche lists (Clickbank etc) have a much lower open rate, but they're freebie lists.
  
  [ 1 ] Thanks
  
  Signature
  
  ** [Custom Blog Creation - 700+ Sold!]**
  Want A Niche Affiliate Blog That Makes $300 - $1500/mo? I'll Build One For You
  
  {{ DiscussionBoard.errors[4819220].message }}
komplex Banned 14 years ago

How do you guys monitor these? I send like 4,000+ out each month for work, but I have yet to figure this out.
- [ 1 ] Thanks
{{ DiscussionBoard.errors[4819236].message }}
Dann Vicker 14 years ago

Even more important is your clickthrough rate expressed as a percentage of your list size. I typically get 4-7% ctr on my lists
- Thanks
Signature

Looking for high quality solo ad traffic? 200-2000 clicks available/day. Testimonials here. PM me
{{ DiscussionBoard.errors[4820364].message }}
aditya321 14 years ago

I get about 5-10% on my freebie list of 300.. I dont have a big buyers list only 5 people for now.. I get 50% avg on them
- Thanks
Signature
LOTS OF FREE QUALITY MRR PRODUCTS WITH WEBSITES INCLUDED! DOWNLOADED AND GIVEAWAY/SELL NOW!
{{ DiscussionBoard.errors[4831547].message }}