Offline SEO Opportunity - Seeking Advice
My brother works for a medical lab, he's their Dev Mgr/Tech Lead/Programmer. Apparently they are undergoing a massive website re-development and since he knows that I'm involved in Internet marketing, he spoke with his managers about me. I'm going to meet at their office (with the woman in charge of advertising) at the end of next week. This meeting's purpose will be to sell "myself" (my services) to be hired to do onsite and offsite SEO for their new website.
I've only been able to speak with my brother about it so far so haven't been able to really drill down as to what they're looking for. Basically they are interested in gaining new customers - and who isn't?
I've designed an SEO proposal before for another guy my brother worked for but that project fell through because the company hasn't had any "time" to put towards marketing (they are quite busy building bank applications etc etc).
So I've done a lot of studying as to how to put together a professional proposal. I'm just a little nervous going in there, not knowing exactly what they're looking for. The way I was going to present the proposal would be to explain what on-site SEO is and why it's important, and then go into discussions about off-site SEO and an ongoing maintenance plan.
The only disadvantage going for me is that I don't have any *professional* or client sites to show them how I've achieved rankings in the search engines. I don't want to fall over myself if she asks me about my prior experience.
With all the attention offline marketing is getting lately I thought I could get some good feedback, how to handle entering this arena without an existing portfolio.
Also, I think it would be wise to ask for 50% up front and the rest upon completion. And if they go for a maintenance plan which we can devise together, it would be an ongoing monthly fee. What do you think?
Appreciate all input!
Karen
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