How To Build A Succesful FB Page . This Is How You Can Do It
First thing first- you got to build your fans
If you ask me- you should pay some money to get a base of LIKES. Maybe about 2k-3k people. A page that has 23 likes looks rather lonely compared to a page that has 3000 likes. The more LIKES you have, the reputable it looks.
You can do this in many ways to start:
--Pay FB Ads
--Do paid promo. Example: Do a competition, upload their pics to your page, and the winner is determined on the number of LIKES the page has..
--Cross promo in other related FB page. How? Just join other bigger FB page, and comment there under you FB page profile. People who read those comments will click to yours.
Get their interest
Then, start a viral campaign to get others to LIKE your page naturally and to get it going all the time. Getting fans are just one criteria, the next one is maintaining their interest.
Upload pictures, videos, do contest, link it from your page etc.
Example: LIVE CHAT on a specific topic where people can drop in to ask questions that will be answered LIVE. For that, they need to click LIKE and join. You can do this once every week with different people :-)
Get this going regularly to build a interest among the community. At least, for the first month - you need to work out something interesting to give away every 2-3 days.
Once you have that- you can start your promo slowly.
Let me give you some ideas on how to make your promos interesting.
Build a event around it.
An Idea:
Let's just say you are running a photography website and you have photo related products.. (I don't know, I am just sayin')
Create a "photo-thon" where people are called to a certain location to photograph unique locations, unique places, models, cars or whatsover. Sell your products there, and ask whoever who attend to upload the pics to your page/or link to it. This will create a "active community" perception and others will start joining.
Second Idea:
Lets just say you run a restaurant.
Give away a random "starter" coupon every single day to ONE lucky person and announce it in the page. Allow them to invite someone else to come, or pass the coupon around.
When the customer visits-take a pic, or a video and upload to your FB.
So, there you go. A short course on how to start, manage and make your FB fanpage a success.
The end
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