I've read to that you should keep these articles reasonably generic so that the end user can modify them to their needs. I've read two highly recommended PLR e-books (PLR ATM and AllStarPLR) and I'm still looking for some clarification.
Basically, if you PLR buyers were to imagine awesome PLR, what would that look like? Would you prefer a conversational tone or a different tone? Is it worth spending a lot of time structuring words that flow smoothly or are a few stumbles expected?
Even better, could you tell me about the best PLR you've ever received and what made it so great? I'm looking to emulate the best so that we can all grow our businesses.