Affiliate Likely To Be Sued For Using A Picture From Sxc.hu

52 replies
A married woman sues Match for Photo Use.

Most likely, the affiliate using the picture may be in big time trouble.

Married Woman Sues Match for Photo Use - Performance Marketing Insider
#affiliate #completely #pics #picture #safe #sued #sxchu
  • Profile picture of the author Frank Donovan
    A few issues here.

    First, a photograper needs to get permission from the subject for the commercial (or otherwise intended) use of an image. Most professional photographers have a standard agreement (such as a release form) to that effect that subjects are required to sign.

    Second, even so-called royalty-free sites, such as sxc.hu, will have stipulations regarding the use of their images. These range from attribution requirements to restricted commercial use clauses.

    Users of all stock image sites need to be aware of such requirements and abide by them, or risk the consequences.


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    • Profile picture of the author seasoned
      Originally Posted by Frank Donovan View Post

      A few issues here.

      First, a photograper needs to get permission from the subject for the commercial (or otherwise intended) use of an image. Most professional photographers have a standard agreement (such as a release form) to that effect that subjects are required to sign.

      Second, even so-called royalty-free sites, such as sxc.hu, will have stipulations regarding the use of their images. These range from attribution requirements to restricted commercial use clauses.

      Users of all stock image sites need to be aware of such requirements and abide by them, or risk the consequences.


      Frank
      NOPE! Permission is SECONDARY! FIRST is LEGITIMACY! It wasn't legitimate, so it was FRAUD and DEFAMATORY, so it isn't legal, even if he had "permission"! And the FTC is cracking down on this in the US.

      HECK, it is EVEN illegal to do this in the US with CARS!!!!! THAT is why car sellrs list the identity of vehicles in special sales. If a customer comes in, is told the car isn't avalable and is offered another car, they can be SUED for bait and switch if they can't prove the ad was legitimate!

      Steve
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      • Profile picture of the author Frank Donovan
        Hi Steve,

        Originally Posted by seasoned View Post

        NOPE! Permission is SECONDARY! FIRST is LEGITIMACY! It wasn't legitimate, so it was FRAUD and DEFAMATORY, so it isn't legal, even if he had "permission"!
        According to the story, the photographer didn't have permission from the subject to upload the image to the stock photo site. Again, according to the report, it was match.com (or an affiliate) who subsequently downloaded the photo from that image site for their own use. So, in that instance, any permission would have been irrelevant; although that user would have been bound by sxc.hu's general and specific TOS regarding image use.

        Typically, a professional photographer will require a model to sign a release form granting the photographer all commercial usage rights to a session of photos. Allegedly, that didn't happen in this case. But even if permission had been granted, that obviously wouldn't have exonerated any involved party if those images had then been used fraudulently.


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        • Profile picture of the author seasoned
          Originally Posted by Frank Donovan View Post

          Hi Steve,



          According to the story, the photographer didn't have permission from the subject to upload the image to the stock photo site. Again, according to the report, it was match.com (or an affiliate) who subsequently downloaded the photo from that image site for their own use. So, in that instance, any permission would have been irrelevant; although that user would have been bound by sxc.hu's general and specific TOS regarding image use.

          Typically, a professional photographer will require a model to sign a release form granting the photographer all commercial usage rights to a session of photos. Allegedly, that didn't happen in this case. But even if permission had been granted, that obviously wouldn't have exonerated any involved party if those images had then been used fraudulently.


          Frank
          The way an endorsement or ad implying membership is SUPPOSED to work is:

          1. DO they hav such a relationship and reason to endorse.
          2. Do you have their permission.

          In such a case, it is almost 100% CERTAIN that getty and similar sites have ****NOTHING**** to say about it because HOW likely is it that the person fitting condition #1 will even have a picture there? AND, even if they were a celebrity and DID, wouldn't it be a simple deal to use a picture you ALREADY had rights to, ESPECIALLY if it is a site like match.com?

          To do otherwise is fraud. Big sites shouldn't touch it, and the FTC may shut down any site that DOES!

          Steve
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  • Profile picture of the author tpw
    Thanks for the share.

    Note to Warriors. Don't use images from Google Images for your advertising, because there is no way for you to know whether the use of those images is legal.
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    • Profile picture of the author bobwalk
      Originally Posted by tpw View Post

      Thanks for the share.

      Note to Warriors. Don't use images from Google Images for your advertising, because there is no way for you to know whether the use of those images is legal.
      I have seen om Google Images :Usage rights:All images, regardless of license labeling
      Only images labeled for reuse. Conditions might apply. More info
      Also limit to images labeled for:
      Commercial use
      Modification
      I have read. If you use "Only images labeled for reuse radio button. Those images are ok to use. Is this wrong?
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      • Profile picture of the author mojojuju
        Originally Posted by bobwalk View Post

        I have seen om Google Images :Usage rights:All images, regardless of license labeling
        Only images labeled for reuse. Conditions might apply. More info
        Also limit to images labeled for:
        Commercial use
        Modification
        I have read. If you use "Only images labeled for reuse radio button. Those images are ok to use. Is this wrong?
        You still need to double check whether you are allowed to use those images. Google uses an automated process to determine the license restrictions of an image. Such a process is not perfect.
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        :)

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        • Profile picture of the author seasoned
          Originally Posted by mojojuju View Post

          You still need to double check whether you are allowed to use those images. Google uses an automated process to determine the license restrictions of an image. Such a process is not perfect.
          There ISN'T any way to automate that! They can TRY to frame and match but EVEN THEN the part outside the frame, or the format, may be protected.

          Steve
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      • Profile picture of the author timpears
        Originally Posted by bobwalk View Post

        I have read. If you use "Only images labeled for reuse radio button. Those images are ok to use. Is this wrong?
        I have seen many Getty images after selecting that option. And with any Getty image, you have to get permission from Getty, in writing. They will more than likely want payment for it. So unless you ask them before hand, you will get in big trouble if they catch you. And they are constantly on the look out for people using their images. I had a friend who used one and got slapped with a $6,000 fee, that he had to pay.

        So just because the image comes up as ok to use in the Google Image search, check exactly what the permissions states, and BE CAREFUL.
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  • Profile picture of the author Dan Allard
    Reading through the story it looks like the photographer is to blame first, then Sxc.hu, and the affiliate should be the last one to blame. It's not his/her fault it was on a royalty-free image website, it's the photographer that uploaded it without getting a signed release from the woman.
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  • Profile picture of the author webapex
    One more reminder why having a Corporation or LLC could help save your house from disappearing down an unexpected casm.
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    • Profile picture of the author kindsvater
      Originally Posted by webapex View Post

      One more reminder why having a Corporation or LLC could help save your house from disappearing down an unexpected casm.
      And one more reminder about this canard. A corp or LLC offers you zero legal protection if you are a one-person show or are personally involved in the activity. All that happens is you, and your company get sued.

      Example 1: you create a corp and engage in copyright theft. You and the corp get sued.

      But

      Example 2: you create a corp, employee spills a drink on the floor, customer slips and hurts their back, then only corp gets sued (and not you) because you were not personally involved. Although, lets face it, you can still be sued for not instituting proper training procedures and/or for negligently overseeing the employee.

      .
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      • Profile picture of the author Mo Goulet
        Originally Posted by kindsvater View Post

        And one more reminder about this canard. A corp or LLC offers you zero legal protection if you are a one-person show or are personally involved in the activity. All that happens is you, and your company get sued.

        Example 1: you create a corp and engage in copyright theft. You and the corp get sued.

        But

        Example 2: you create a corp, employee spills a drink on the floor, customer slips and hurts their back, then only corp gets sued (and not you) because you were not personally involved. Although, lets face it, you can still be sued for not instituting proper training procedures and/or for negligently overseeing the employee.

        .
        That is why I love Nevada corporations.

        You can have a nominee director (only need 1) and all the officers are nominees and the is no reciprocity outside with the US government.

        Breaking the corporate veil is full proof in Nevada. This is why Madonna, Mel Gibson and anyone who is anyone uses Nevada Corps to hold assets.
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        • Profile picture of the author pacelattin
          You can sue the corporation and then subpoena the nominee to reveal the information. Happens all the time.

          Plus you can sue directors, owners and so on. You can sue anyone for any reason you want. That's why people in collection lawsuits often name the officers even thought they are not technically liable.

          Originally Posted by Mo Goulet View Post

          That is why I love Nevada corporations.

          You can have a nominee director (only need 1) and all the officers are nominees and the is no reciprocity outside with the US government.

          Breaking the corporate veil is full proof in Nevada. This is why Madonna, Mel Gibson and anyone who is anyone uses Nevada Corps to hold assets.
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        • Profile picture of the author kindsvater
          Originally Posted by Mo Goulet View Post

          That is why I love Nevada corporations.

          You can have a nominee director (only need 1) and all the officers are nominees and the is no reciprocity outside with the US government.

          Breaking the corporate veil is full proof in Nevada.
          That is incorrect. Let me tell you briefly about a case I had involving a Nevada corporation with nominees that attempted to hide who was behind the company.

          The lawsuit was filed here in California. A call was then made to the nominee director and the front company listed with the Nevada Secretary of State explaining they were going to be sued for illegal actions being conducted by the real persons operating the business.

          30 seconds later the names of the real people involved were forked over, they were added to the lawsuit, and the litigation then proceeded.

          Yep. Full proof.

          .
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          • Profile picture of the author pacelattin
            Amen. I hear that bullcrap all the time from people about how to protect yourself. It makes things harder, but if a lawyer wants to find out information, they will.

            Originally Posted by kindsvater View Post

            That is incorrect. Let me tell you briefly about a case I had involving a Nevada corporation with nominees that attempted to hide who was behind the company.

            The lawsuit was filed here in California. A call was then made to the nominee director and the front company listed with the Nevada Secretary of State explaining they were going to be sued for illegal actions being conducted by the real persons operating the business.

            30 seconds later the names of the real people involved were forked over, they were added to the lawsuit, and the litigation then proceeded.

            Yep. Full proof.

            .
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    • Profile picture of the author GarrieWilson
      Originally Posted by webapex View Post

      One more reminder why having a Corporation or LLC could help save your house from disappearing down an unexpected casm.
      Corp/LLC wouldnt protect you in this case.
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  • Profile picture of the author Regal Content
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    • Profile picture of the author seasoned
      Originally Posted by Regal Content View Post

      Affiliates are getting sued a lot these days it seems.
      This has NOTHING to do with him being an affiliate. The page was just not valid.

      Steve
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      • Profile picture of the author Michael Shook
        sxc.hu is a Getty Images site and they take rights infringement seriously. Most stock photo sites have a term in the license that says something along the lines of "even if this is royalty free and can be used for commercial purposes, you cannot take a picture and pretend it is someone else, especially if that is for a commercial endorsement"
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    • Profile picture of the author ronaldmd
      Originally Posted by Regal Content View Post

      Affiliates are getting sued a lot these days it seems.
      No, people can sue other people for almost anything. Didn't you read a wife sued her husband because not getting enough sex? It was posted in different section of this forum.
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      • Profile picture of the author pacelattin
        Thanks for the link and mention of our article. While from the sound of it the affiliate (and most likely affiliate, Match.com didn't reply to my query but I know they do real people in their official ads) did believe they had a right to the ad, this is always an issue.

        Taking photos from the internet and using on advertising is an issue.
        Doing fake "testimonials" is another issue.
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  • Profile picture of the author edynas
    Banned
    Readying the story I think the author is right and most likely not Match but an affiliate created the ads implying that the women on the photo was single and in other ad that she was gay. Creating those kind of ads using free images with clear recognizable faces is asking for trouble.
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  • Profile picture of the author samstephens
    Without reading too far into it, it seems that only the photographer would be in trouble here.

    If the affiliate stuck to the rules of the stock images site, they haven't done anything wrong.

    The stock images site would have the photographer "sign" an agreement when uploading the photo agreeing that they have permission to upload it, and also (I assume) indemnify them from any legal action due to misrepresentation by the uploader.

    It seems like the photographer was the only person that did something wrong here (as long as the affiliate didn't break any rules by using the images on adult related websites).

    Just a thought...

    cheers
    Sam
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  • Profile picture of the author Writing Warrior
    We have to really careful with image usage. I hope everything turns out okay for the affiliate since from what I can tell, the photographer was in the wrong.
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    • Profile picture of the author sandrasims
      Agree that the photographer should be the primary target in the suit.

      However, Match.com is a HUGE company and completely STUPID for using stock photography.

      They are fine for generic pictures of objects as a blog post illustration (provided that the images are free to use, as discussed above.) But for pictures of people, esp. for pictures of clients, no way.
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      • Profile picture of the author pacelattin
        As I mentioned, this wasn't match.com but an affiliate.

        Originally Posted by sandrasims View Post

        Agree that the photographer should be the primary target in the suit.

        However, Match.com is a HUGE company and completely STUPID for using stock photography.

        They are fine for generic pictures of objects as a blog post illustration (provided that the images are free to use, as discussed above.) But for pictures of people, esp. for pictures of clients, no way.
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    • Profile picture of the author tpw
      Originally Posted by Writing Warrior View Post

      We have to really careful with image usage. I hope everything turns out okay for the affiliate since from what I can tell, the photographer was in the wrong.
      Two wrongs don't make a right.

      The affiliate may get a pass, because the photographer set him up for the fail, but the affiliate may still get burned for breaking the rules of the stock image site.
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      • Profile picture of the author pacelattin
        The site allows use for promotions.

        FYI, I'm the writer of the article.

        Originally Posted by tpw View Post

        but the affiliate may still get burned for breaking the rules of the stock image site.
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        • Profile picture of the author tpw
          Originally Posted by pacelattin View Post

          The site allows use for promotions.

          FYI, I'm the writer of the article.

          I understand you are the writer of the article.

          What I was referring to as the Affiliate's failure was this:

          Originally Posted by JMichaelZ View Post

          Most stock photo sites have a term in the license that says something along the lines of "even if this is royalty free and can be used for commercial purposes, you cannot take a picture and pretend it is someone else, especially if that is for a commercial endorsement"

          So if the affiliate, as it appears, tried to attribute a story to the image -- as opposed to simply putting the image on the page -- then the affiliate failed to honor the rules of the stock photo site.

          There really is a difference between just using a person's likeness on a sales page, and attributing a story to the person's likeness.

          One is acceptable under the commercial license. The second is usually in violation of the commercial license.



          p.s. Another item that has not been mentioned yet is that since Match is getting sued, the affiliate will likely have lost his affiliate account and any commissions due to him at the time the legal papers arrived.
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          • Profile picture of the author pacelattin
            The gay story was completely separate instance. The affiliate seems to just have made a facebook ad. I don't know what the facebook ad said, couldn't find that info.

            Originally Posted by tpw View Post

            What I was referring to as the Affiliate's failure was this:

            So if the affiliate, as it appears, tried to attribute a story to the image -- as opposed to simply putting the image on the page -- then the affiliate failed to honor the rules of the stock photo site.

            There really is a difference between just using a person's likeness on a sales page, and attributing a story to the person's likeness.

            One is acceptable under the commercial license. The second is usually in violation of the commercial license.



            p.s. Another item that has not been mentioned yet is that since Match is getting sued, the affiliate will likely have lost his affiliate account and any commissions due to him at the time the legal papers arrived.
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  • Profile picture of the author breathclean
    i think i need to change some pics i have used off google images that may be my competitors, if they start browsing around wondering where all their traffic has gone, i could be in a bad spot
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  • Profile picture of the author art72
    Interesting thread.

    While I feel the responsibility should fall on the photographer, the affiliate may also be held accountable if he/she violated the licensing rights of the image on sxc.hu.

    Either way, this is good to know info, as I rarely gave much thought to the use of images found on royalty sites.

    Who knows, maybe the chick is gay and cheating on her husband(?), and figured; "what the hell, I can get paid to play!"

    If not, and there is a legitimacy to her claim, she should be compensated for defamation of character, but, I still think the brunt of the financial beating will fall on the photographer who (illegally?) shared her photo, not the affiliate.

    Thanks pace and OP, definitely something to think about when using "free" photos.

    Art
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  • Profile picture of the author jmartinez
    I'm not a lawyer, but I would think the lawsuit would only be a big deal if there were economic hardships invovled. If by using the image the affiliate and/or Match.com made large profits or if the person in the photo suffered large financial damage, then it may amount to something. But, if there wasn't much money involved I'm guessing a cease and desist order would be issued but not a whole lot more.

    And as far as who is legally responsible, it would probably come down to the agreements for all invovled. I'm sure match.com has an agreement all affiliates agree to that would cover match.com for this very situation. If there are other agreements that were enacted then they would play a role as well. Unfortunately the affilaite probably has little to no protection.
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    • Profile picture of the author tpw
      Originally Posted by jmartinez View Post

      I'm not a lawyer, but I would think the lawsuit would only be a big deal if there were economic hardships invovled. If by using the image the affiliate and/or Match.com made large profits or if the person in the photo suffered large financial damage, then it may amount to something. But, if there wasn't much money involved I'm guessing a cease and desist order would be issued but not a whole lot more.

      I am sure Hollywood big wigs would disagree with your assessment of the "economic hardships".

      Have you ever noted how often the National Enquirer gets sued for telling stories that suggest that someone had an alien love baby? :rolleyes:
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      • Profile picture of the author jmartinez
        Originally Posted by tpw View Post

        I am sure Hollywood big wigs would disagree with your assessment of the "economic hardships".

        Have you ever noted how often the National Enquirer gets sued for telling stories that suggest that someone had an alien love baby? :rolleyes:
        This is true, but what is the economic value of a celebrities name compared to the person in this story? Lawsuits come down to what it is worth.

        If this same situation happened and the person in the picture was Micheal Jordan then it would be a huge lawsuit. But, I'm guessing there wasn't much money invovled since this persons image probably doesn't have high value in the marketplace. It's hard to convince a Judge you had huge losses or someone made huge gains when your image doesn't posses high worth financially.

        However, if there was alot of money that was made off of the picture and this person could prove it, that would be a different story. I'm only guessing that the affiliate wasn't making big bucks from this photo.
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        • Profile picture of the author tpw
          Originally Posted by jmartinez View Post

          This is true, but what is the economic value of a celebrities name compared to the person in this story? Lawsuits come down to what it is worth.

          If this same situation happened and the person in the picture was Micheal Jordan then it would be a huge lawsuit. But, I'm guessing there wasn't much money invovled since this persons image probably doesn't have high value in the marketplace. It's hard to convince a Judge you had huge losses or someone made huge gains when your image doesn't posses high worth financially.

          However, if there was alot of money that was made off of the picture and this person could prove it, that would be a different story. I'm only guessing that the affiliate wasn't making big bucks from this photo.

          With the Hollywood types, many of those cases will be argued in economic terms.

          But this case is not being argued in economic terms, and not all cases of this nature are.

          Not everyone sees things strictly in terms of dollar bills, as you seem to be suggesting.

          The truth is that unless the person suing is suggesting "economic loss", then the judge cannot weigh "economic loss" as part of the equation.

          This is purely illegal use of one's image in a commercial enterprise and defamation of character, and those can bring the woman in question great rewards in court.
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          • Profile picture of the author jmartinez
            Originally Posted by tpw View Post

            With the Hollywood types, many of those cases will be argued in economic terms.

            But this case is not being argued in economic terms, and not all cases of this nature are.

            Not everyone sees things strictly in terms of dollar bills, as you seem to be suggesting.

            The truth is that unless the person suing is suggesting "economic loss", then the judge cannot weigh "economic loss" as part of the equation.

            This is purely illegal use of one's image in a commercial enterprise and defamation of character, and those can bring the woman in question great rewards in court.
            I see your point regarding the issue of defemation of character and not looking at it from a financial loss/gain standpoint. It just seems that regardless of how it is presented, from a legal sense, it eventually comes down to a judgement that will result in what compensation, or as you had put it "great rewards" will be awarded. I suppose I just don't see defamation of this person's character turning into much more than a slap on the wrist.

            As for the use of images, I never use the free images for my sites unless I make them myself. Paying for images usually results in better quality and are generally inexpensive.
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            • Profile picture of the author tpw
              Originally Posted by jmartinez View Post

              I suppose I just don't see defamation of this person's character turning into much more than a slap on the wrist.

              Let's see...

              A married woman having to defend to her friends and acquaintances that she isn't screwing around on her husband...

              And the same married woman having to answer questions about coming out of the closet about her lesbian sexuality on another dating site...

              I'd say the defamation of character is very real, and I have seen such suits result in +6-figure settlements.

              For a photographer and an affiliate, I don't reckon they will see that as a mere "slap on the wrist."
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              • Profile picture of the author pacelattin
                Defamation of character has to show actual damages... that becuase of it, she couldn't get a job, couldn't close a deal. Emotional distress cases are almost universally settled or thrown out if its for one instance. When settled because it would cost less to give someone $20k than go to the court, and thrown out because unless you can show that it caused significant distress over a period of time, long lasting reactions.

                Having to explain something to friends a few times isn't emotional distress.



                Originally Posted by tpw View Post

                Let's see...

                A married woman having to defend to her friends and acquaintances that she isn't screwing around on her husband...

                And the same married woman having to answer questions about coming out of the closet about her lesbian sexuality on another dating site...

                I'd say the defamation of character is very real, and I have seen such suits result in +6-figure settlements.

                For a photographer and an affiliate, I don't reckon they will see that as a mere "slap on the wrist."
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                • Profile picture of the author kindsvater
                  Originally Posted by pacelattin View Post

                  Defamation of character has to show actual damages... that becuase of it, she couldn't get a job, couldn't close a deal. Emotional distress cases are almost universally settled or thrown out if its for one instance. When settled because it would cost less to give someone $20k than go to the court, and thrown out because unless you can show that it caused significant distress over a period of time, long lasting reactions
                  This is also not quite correct. I understand you wrote the article in question, but please do not provide legal conclusions on the forum.

                  Legal issues are complex enough for attorneys.

                  A good start would be to review the Georgia statutes referenced in the lawsuit. In particular, the Georgia law for recovering damages.

                  While I am not licensed in Georgia, a brief review of Georgia law and cases indicates the damage to be proven does not have to involve a third party expense.

                  The post confuses damage to reputation with emotional distress. They are different, although they can understandably be similar.

                  Your reputation is damaged when someone reads a defamatory statement. You may also suffer emotional distress when you learn about the damage to your reputation.

                  While it is true that without harm there is no case, the actual harm to one's reputation is not contingent upon losing a job, etc.

                  It could be even more detrimental to simply be shunned in society.

                  There is a reason why the tort is called defamation of character and not infliction of emotional distress.

                  For example, in California a jury instruction for defamation damages refers to "actual damages" - but the "actual damages" includes items such as

                  - Harm to the person's reputation, and

                  - Hurt feelings.

                  Additional items of "actual damage" include out of pocket expenses, harm to a business or occupation, etc.

                  Hopefully that helps in understanding some of the claims being brought in the lawsuit.

                  Almost ALL civil cases are "universally settled." Litigation is expensive and unpredictable. With defamation cases there is the additional problem, as in this instance, of the defamatory statements being publicly repeated. Settlement does not mean the claim has no value or there is no defamation.

                  .
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      • Profile picture of the author Dan C. Rinnert
        This should serve as a lesson as to the dangers of "free" stock image websites.

        If you use a photo, ultimately, you are responsible for how you use it.

        As such, I am extremely wary of stock photo sites that permit user uploads. You can almost never be certain the person uploading an image has the right to do so.

        It's also important to read the fine print, such as this from sxc.hu:

        Since SXC does NOT require a written Model Release for each Image that has identifiable people on it, We cannot guarantee that you will be able to use the Image for any purpose You like. Also, if there is a model release for the Image, We do not represent or make warranties whatsoever as to the legality or validity of it.

        Furthermore, certain Images may be subject to additional copyrights, property rights, trademarks etc. and may require the consent of a third party or the license of these rights. SXC does not represent or make any warranties that it owns or licenses any of the mentioned, nor does it grant them. It's your sole responsibility to make sure that You have all the necessary rights, consents and licenses for the use of the Image.
        I think too many people see these "free" image sites and just assume they can do whatever they want with the images. But, that's not necessarily the case.
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  • Profile picture of the author tpw
    Here is another copy of the same story, but with a little more depth:
    Married Woman Sues Match.com For Using Her Photo In Ads | Techdirt
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author wordydiva
    Thanks for sharing this article. This isn't the first time I (or a lot of us) have heard of this type of situation cropping up. So many people think it is alright to reprint, reuse, resell whatever they find on the Internet without asking permission or crediting the creators.

    In this case it seems as though the photographer (or whoever uploaded the picture in question) seriously slipped through the cracks. Most stock photo sites I have ever dealt with require model releases and other documentation proving the person in the photo gave the photographer permission to resell/redistribute the photographs. A few even have their own releases they require the models to sign to make sure the photographers aren't using some generic release that doesn't explain to the model how the photos will be used.

    As for Match getting sued too.... Does Match review affiliates advertising methods? I'm just curious about that since I've never really promoted dating sites. It doesn't seem as though the photo ended up on Match itself, but a lot of people know nothing about affiliate marketing and assume all advertising is being done by the company itself.

    Regardless, what a mess. This is why I just take/use my own photographs or pay for them outright.
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  • Profile picture of the author ConvertingTraffic
    Its just best to do and use everything that is originally yours in this modern day and age.
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  • Profile picture of the author HotDamnShortSales
    i think it's an inside job and the woman and the guy are in on it and gonna split the proceeds
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  • Profile picture of the author AshJM
    This sort of thing happens more often than get's reported.
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  • Profile picture of the author YOUNEEDTOHEARTHIS
    Banned
    [DELETED]
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    • Profile picture of the author tpw
      Originally Posted by YOUNEEDTOHEARTHIS View Post

      as a professional graphic designer/web developer I was always told to go ahead and use images until you get warned otherwise. Seems to be that if you are making lots of money doing anything like this is when you will get sued. So if you are just starting out I'm sure 99.999% of affiliates would get away with it until they can afford legit photos once you have money in the bank always be legit or someone will call u on it and take your money away...

      Not all infringed parties warn before suing. Don't take the chance.
      Signature
      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author Karen Barr
      Originally Posted by YOUNEEDTOHEARTHIS View Post

      as a professional graphic designer/web developer I was always told to go ahead and use images until you get warned otherwise. Seems to be that if you are making lots of money doing anything like this is when you will get sued. So if you are just starting out I'm sure 99.999% of affiliates would get away with it until they can afford legit photos once you have money in the bank always be legit or someone will call u on it and take your money away...
      Told by whom?

      Seriously, that attitude really really hacks me off. "Just do it even though it's illegal because you'll probably get away with it"? Really?

      What happened to not doing things that are wrong BECAUSE THEY ARE WRONG... not because you think you'll get caught

      Anyway just to provide a counterpoint story to this, I used to work in print advertising back in the day, and the paper I worked on carried regular full page ads from a gay dating agency. I dealt with 4 or 5 calls from this guy whose picture they were using in the ad, who was straight (and good looking!) and was mortified that his image was being used for gay ads. But he didn't have a leg to stand on: he'd signed a full model release for the images, been paid for the work, and had no control over the use of those images. The image was being used correctly - it wasn't implying he was a customer, it was simply advertising the service.

      Moral(s) of the story(s):
      Models - if you're not happy with the use of your images in certain contexts, ask the agent to write an exclusion into the model release;
      Publishers - don't use an image if you're not sure of its provenance. That precludes usage from sites which allow user upload, since you cannot verify the uploader had the right to the content. So Flickr, Google Images, Sxc.hu are all out. Use reputable sites like Shutterstock, iStockPhoto, and a great resource for human models is 3d.sk. And remember that non-commercial usage doesn't prevent you from getting sued, it just means the damages awarded may not be as high.
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  • Profile picture of the author dagaul101
    I am surprised this hasn't happened sooner, there seems to be so many of these practices prevalent it was bound to happen sooner or later
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