Clickbank - Is it ethical to use the text from a original Sales Page as an affiliate?

21 replies
Clickbank - Is it ethical to use the text from a original Sales Page as an affiliate? as this makes the process so much easier.

Thanks for the replies.
#affiliate #clickbank #ethical #original #page #sales #text
  • Profile picture of the author R Hagel
    The best thing to do is to simply ask the vendor for permission.

    It's fast (just takes a moment to write an email) and it keeps you out of legal hot water. Simple.

    cheers,
    Becky
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    • Profile picture of the author LRDavids
      Originally Posted by R Hagel View Post

      The best thing to do is to simply ask the vendor for permission.

      It's fast (just takes a moment to write an email) and it keeps you out of legal hot water. Simple.

      cheers,
      Becky
      Thanks Becky, i will do this as well.
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  • Profile picture of the author sitemarketer
    It depends on what you're planning to do.

    For example, I have affiliates who do this with my products. They take a video, sales copy, or graphics I created, put it on their site, and put a "buy now" button under it.

    Are they using my material without permission? Yes.
    Does it create confusion for potential customers? Yes.
    Do they add any value for the potential clients or the product? No.

    When I see this, I usually contact the affiliate and tell them to take it down, and teach them how to be a better, more profitable affiliate.

    On the other hand, if they "quote" some small parts of the benefits from the sales copy, ADD VALUE, and it is perfectly clear that this is a third-party site that is either reviewing or augmenting what we have, then it's fine and I applaud them. I might even send traffic their way.

    What I recommend doing is creating material that improves the product you're promoting, like training material, show how to use it with other popular products and techniques. Make a site that is valuable to the product owner and to their customers. Become a hub of useful, value-adding information, and when people search for the product, your site might eventually come up first. Disclose your relationship as an affiliate and create incentive for them to purchase through your affiliate link.

    And yes, it's more work.

    John.
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    • Profile picture of the author LRDavids
      Originally Posted by sitemarketer View Post

      It depends on what you're planning to do.

      For example, I have affiliates who do this with my products. They take a video, sales copy, or graphics I created, put it on their site, and put a "buy now" button under it.

      Are they using my material without permission? Yes.
      Does it create confusion for potential customers? Yes.
      Do they add any value for the potential clients or the product? No.

      When I see this, I usually contact the affiliate and tell them to take it down, and teach them how to be a better, more profitable affiliate.

      On the other hand, if they "quote" some small parts of the benefits from the sales copy, ADD VALUE, and it is perfectly clear that this is a third-party site that is either reviewing or augmenting what we have, then it's fine and I applaud them. I might even send traffic their way.

      What I recommend doing is creating material that improves the product you're promoting, like training material, show how to use it with other popular products and techniques. Make a site that is valuable to the product owner and to their customers. Become a hub of useful, value-adding information, and when people search for the product, your site might eventually come up first. Disclose your relationship as an affiliate and create incentive for them to purchase through your affiliate link.

      And yes, it's more work.

      John.
      Thanks John, your input is much appreciated.
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      • Profile picture of the author sitemarketer
        Oh, and I meant to add, good on you for asking first. Few do.
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  • Profile picture of the author ReachOneMedia
    Never rely on someone else opinions what you want is to get the real facts... contact the owner and ask him/her if what you plan to do is ok with them they'll tell you.

    If you get knock down ask another vendors in your niche until you got a yes!

    Hope this help

    J
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  • Profile picture of the author wordydiva
    Always contact the vendor and see how they feel.

    I will admit the best product I ever sold as an affiliate was one that the owner allowed me to use a lot of his graphics and videos. I do recommend giving the text a "twist" to add value to the customers. Some buyers will be annoyed if (assuming they have to) they leave your page only to land on the vendors identical sales page.
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  • Profile picture of the author John Romaine
    As a vendor, Im pleased to see you at least asked before proceeding.

    Its not something Id like to see happen to my sales page, and I agree with whats been said above, this would surely just confuse the end user?
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by LRDavids View Post

    Clickbank - Is it ethical to use the text from a original Sales Page as an affiliate?
    It doesn't matter.

    Not because what's "ethical" is unimportant (it's hugely important), but because this is a bad idea anyway.

    In my opinion, the single commonest mistake ClickBank affiliates make is "selling" - or trying to - (rather than "pre-selling") on their own sites.

    Originally Posted by LRDavids View Post

    this makes the process so much easier.
    It does. But that's why the majority of people setting out as ClickBank affiliates don't ever manage to earn a living from it: they go with what's easy, rather than understanding the fundamentals.
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    • Profile picture of the author Bob Ford
      The problem with using copy from an affiliate sales page on your own site is now you're endorsing whatever that copy says as being true. Is it? You really don't know for sure, do you? So why risk damaging your own credibility by using it to support claims that you don't really know to be true?

      Damaged credibility is difficult to repair.

      BF
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      • Profile picture of the author R Hagel
        Originally Posted by Bob Ford View Post

        The problem with using copy from an affiliate sales page on your own site is now you're endorsing whatever that copy says as being true. Is it? You really don't know for sure, do you? So why risk damaging your own credibility by using it to support claims that you don't really know to be true?

        Damaged credibility is difficult to repair.

        BF

        If the affiliate doesn't believe the claims made in the sales copy, then that affiliate should NOT be promoting that particular product. Period.

        Cheers,
        Becky
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        • Profile picture of the author Bob Ford
          Originally Posted by R Hagel View Post

          If the affiliate doesn't believe the claims made in the sales copy, then that affiliate should NOT be promoting that particular product. Period.

          Cheers,
          Becky
          You're right, Becky. Unfortunately, too many affiliates are only interested in the commission % and/or $ amount. Of course, they get that from many of the "How to Suceed on Clickbank" ebooks and reports out there. But that's another subject...

          BF
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      • Profile picture of the author Sandor Verebi
        Originally Posted by Bob Ford View Post

        The problem with using copy from an affiliate sales page on your own site is now you're endorsing whatever that copy says as being true. Is it? You really don't know for sure, do you? So why risk damaging your own credibility by using it to support claims that you don't really know to be true?

        Damaged credibility is difficult to repair.

        BF
        Agreed.

        You just can represent well that, which you believe in. In good conscience, you can to believe in what you've tried, so you know it. In this case, it is viable, what the sales page says.

        If you don't do so, your credibility will be in doubt, from the prospect part. Sophisticated prospects will feel that you aren't honest and only want their money, at all costs.

        Consequently, you'll do more harm than good, for yourself and your principal. Remember please, if you have a pleasant business experience with someone, you'll tell it to your friend.

        But, if you're uncomfortable, you'll tell it to twenty or more people. Examples of this are here, in the forum. Just look around.

        All the best,

        Sandor
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  • Profile picture of the author Kieran Gracie
    Using the vendor's sales page is OK if (with his permission) the affiliate's page links directly to the Order Form. Otherwise it is totally counter-productive as well as being unethical.
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  • Profile picture of the author Sid Hale
    I hope you (and anyone reading this thread) totally understood Alexa's reply, above.

    Originally Posted by LRDavids View Post

    Clickbank - Is it ethical to use the text from a original Sales Page as an affiliate? as this makes the process so much easier.
    Regardless of what you may have been told...
    "easier" is NOT the goal. Your goal is more sales!

    I often shudder when reading the sales pages for a lot of IM products. So many of them are intended to be sold to affiliates, and the bulk of that market is "newbie" affiliates.

    To stand out above the others, the merchant finds himself scrounging around for benefits to list in his/her sales copy, and invariably lands on "easy", time-saving, and/or quicker ROI, start making money in 30 minutes, etc.

    There is so much of it, that many newer affiliates come to think that whatever they do, it should be easy. Why else would "easy" be so important, that it becomes a "benefit" on so many of those sales pages, right?

    If I'm not careful, I'll wind up on a soapbox here, so let me just reiterate.

    "Easy" is NOT your primary goal!
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  • Profile picture of the author John Romaine


    Sorry, what were we talking about again?
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    • Profile picture of the author LRDavids
      Update: I just got the full go-ahead to use the text on original Sales Page by the vendor.
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  • Profile picture of the author Charles Evans
    Or you can use the content they provide for you on the affiliate tools page...
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  • Profile picture of the author snowcloud
    Best bet as an affiliate is to go with the more personal approach. Sell them on the product. Teach them about it first.
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  • Profile picture of the author mikemcmillan
    This goes back to pre-civil wars days in my case, but when I was very young I remember we had these little wind-up toy cars. You would hold them down on the floor, hold down and push them backwards which would wind a spring inside. When you let them go they would shoot across the floor.

    Pre-selling is a lot like winding up those toy cars. You rev up your visitors and get their "spring wound" to get them in a fever to buy. Then you let them go and hopefully, if you've wound them up properly they shoot off to the sales page and reach for their credit cards.

    --Mike
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  • Profile picture of the author blogworker
    It depends on what you're planning to do.

    For example, I have affiliates who do this with my products. They take a video, sales copy, or graphics I created, put it on their site, and put a "buy now" button under it.

    Are they using my material without permission? Yes.
    Does it create confusion for potential customers? Yes.
    Do they add any value for the potential clients or the product? No.

    When I see this, I usually contact the affiliate and tell them to take it down, and teach them how to be a better, more profitable affiliate.

    On the other hand, if they "quote" some small parts of the benefits from the sales copy, ADD VALUE, and it is perfectly clear that this is a third-party site that is either reviewing or augmenting what we have, then it's fine and I applaud them. I might even send traffic their way.

    What I recommend doing is creating material that improves the product you're promoting, like training material, show how to use it with other popular products and techniques. Make a site that is valuable to the product owner and to their customers. Become a hub of useful, value-adding information, and when people search for the product, your site might eventually come up first. Disclose your relationship as an affiliate and create incentive for them to purchase through your affiliate link.
    this information is very useful for me, thank u.
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